Hormel Foods Once Again Named Category Captain by Progressive Grocer
- Hormel Foods' recognition as a Category Captain by Progressive Grocer magazine demonstrates its strong performance and commitment to providing solutions and insights for sales growth in grocery stores.
- The company's strategic collaboration with retail partners has resulted in significant sales and volume growth in the 'salty snacks/snack nuts' and 'refrigerated dinners' categories, showcasing its ability to drive retail-store sales.
- The use of insights and analytics to help retail customers grow sales and volume, as well as the successful partnership with a major discount chain to offer affordable and convenient meal-based dinner entrees, reflects Hormel Foods' dedication to elevating the retail store experience.
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Insights-led innovation, analytics and strategy helped the company elevate retail-store sales in 2023
"We are delighted to be acknowledged for our ongoing strategic collaboration with our retail partners," said Melissa Muckel, director of sales strategy, Retail Sales. "Hormel Foods has an impressive track record with the Progressive Grocer's Category Captain award and this recognition speaks to our commitment to leading with insights and a being a team that retailers can confidently partner with to enhance the retail store experience."
According to Progressive Grocer, team members from Hormel Foods used insights and analytics to help a large retail customer grow significant sales and volume in the snack nuts category in partnership with the Planters® brand.
Additionally, the company worked with another major discount chain to offer their shoppers affordable and convenient meal-based dinner entrees. After just 26 weeks, the category has grown at twice the rate of total food for the chain.
To view the complete list of 2023 Category Captains and learn more about some of the company's category management initiatives, visit: https://progressivegrocer.com/progressive-grocer-declares-years-category-captains
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