Genius Gourmet® Announces Partnership with the Makers of SKIPPY® Peanut Butter & Introduces SKIPPY® Inspired Protein Nut Rolls to the Market
Genius Gourmet has announced a strategic partnership with the makers of SKIPPY peanut butter at Expo West 2025, launching their new SKIPPY Inspired Protein Nut Rolls. The collaboration marks Genius Gourmet's entry into the protein snack market with a product featuring SKIPPY's iconic peanut butter flavor.
The new protein nut rolls offer impressive nutritional metrics: 210 calories, 11 grams of protein, 6 grams of fiber, 2g total sugar, and notably 0 grams of added sugar per serving. The product combines gooey caramel, salted roasted peanuts, and a peanut butter flavored core.
Genius Gourmet plans to develop additional SKIPPY-branded products throughout 2025, targeting athletes and health-conscious consumers. The partnership aims to leverage SKIPPY's 90-year brand recognition to enhance shelf appeal and expand distribution channels.
Genius Gourmet ha annunciato una partnership strategica con i produttori del burro di arachidi SKIPPY all'Expo West 2025, lanciando i loro nuovi SKIPPY Inspired Protein Nut Rolls. Questa collaborazione segna l'ingresso di Genius Gourmet nel mercato degli snack proteici con un prodotto che presenta il sapore iconico del burro di arachidi SKIPPY.
I nuovi rotoli di noci proteiche offrono metriche nutrizionali impressionanti: 210 calorie, 11 grammi di proteine, 6 grammi di fibra, 2g di zuccheri totali e, in particolare, 0 grammi di zuccheri aggiunti per porzione. Il prodotto combina caramello cremoso, arachidi tostate salate e un cuore aromatizzato al burro di arachidi.
Genius Gourmet prevede di sviluppare ulteriori prodotti a marchio SKIPPY nel corso del 2025, rivolgendosi a atleti e consumatori attenti alla salute. La partnership mira a sfruttare il riconoscimento del marchio SKIPPY, che dura da 90 anni, per migliorare l'appeal sugli scaffali e ampliare i canali di distribuzione.
Genius Gourmet ha anunciado una asociación estratégica con los fabricantes de mantequilla de maní SKIPPY en la Expo West 2025, lanzando sus nuevos SKIPPY Inspired Protein Nut Rolls. Esta colaboración marca la entrada de Genius Gourmet en el mercado de snacks proteicos con un producto que presenta el icónico sabor de mantequilla de maní de SKIPPY.
Los nuevos rollos de nueces proteicas ofrecen métricas nutricionales impresionantes: 210 calorías, 11 gramos de proteína, 6 gramos de fibra, 2g de azúcares totales y, notablemente, 0 gramos de azúcares añadidos por porción. El producto combina caramelo pegajoso, cacahuetes tostados con sal y un núcleo con sabor a mantequilla de maní.
Genius Gourmet planea desarrollar productos adicionales de la marca SKIPPY a lo largo de 2025, dirigidos a atletas y consumidores conscientes de la salud. La asociación tiene como objetivo aprovechar el reconocimiento de marca de SKIPPY, que dura 90 años, para mejorar el atractivo en los estantes y expandir los canales de distribución.
지니어스 고메는 2025년 엑스포 웨스트에서 SKIPPY 땅콩버터 제조업체와 전략적 파트너십을 발표하며 새로운 SKIPPY Inspired Protein Nut Rolls를 출시합니다. 이번 협업은 지니어스 고메의 단백질 스낵 시장 진입을 알리며, SKIPPY의 상징적인 땅콩버터 맛을 특징으로 하는 제품입니다.
새로운 단백질 너트 롤은 인상적인 영양 지표를 제공합니다: 210 칼로리, 11그램의 단백질, 6그램의 섬유질, 2g의 총 설탕, 그리고 특히 0그램의 추가 설탕이 포함되어 있습니다. 이 제품은 끈적한 카라멜, 소금에 구운 땅콩, 그리고 땅콩버터 맛의 중심부를 결합합니다.
지니어스 고메는 2025년 동안 SKIPPY 브랜드의 추가 제품을 개발할 계획이며, 운동선수와 건강을 중시하는 소비자를 대상으로 합니다. 이번 파트너십은 90년의 브랜드 인지도를 활용하여 선반에서의 매력을 높이고 유통 채널을 확장하는 것을 목표로 하고 있습니다.
Genius Gourmet a annoncé un partenariat stratégique avec les fabricants de beurre de cacahuète SKIPPY lors de l'Expo West 2025, lançant leurs nouveaux SKIPPY Inspired Protein Nut Rolls. Cette collaboration marque l'entrée de Genius Gourmet sur le marché des collations protéinées avec un produit mettant en avant la saveur emblématique du beurre de cacahuète SKIPPY.
Les nouveaux rouleaux de noix protéinées offrent des valeurs nutritionnelles impressionnantes : 210 calories, 11 grammes de protéines, 6 grammes de fibres, 2g de sucres totaux, et surtout 0 grammes de sucres ajoutés par portion. Le produit combine du caramel collant, des cacahuètes grillées salées et un cœur au goût de beurre de cacahuète.
Genius Gourmet prévoit de développer d'autres produits sous la marque SKIPPY tout au long de 2025, visant les athlètes et les consommateurs soucieux de leur santé. Le partenariat vise à tirer parti de la reconnaissance de la marque SKIPPY, qui dure depuis 90 ans, pour améliorer l'attrait en rayon et élargir les canaux de distribution.
Genius Gourmet hat eine strategische Partnerschaft mit den Herstellern von SKIPPY Erdnussbutter auf der Expo West 2025 angekündigt und bringt ihre neuen SKIPPY Inspired Protein Nut Rolls auf den Markt. Die Zusammenarbeit markiert den Einstieg von Genius Gourmet in den Protein-Snack-Markt mit einem Produkt, das den ikonischen Erdnussbuttergeschmack von SKIPPY bietet.
Die neuen Protein-Nuss-Rollen bieten beeindruckende Nährwerte: 210 Kalorien, 11 Gramm Protein, 6 Gramm Ballaststoffe, 2g Gesamtzucker und bemerkenswerterweise 0 Gramm zugesetzten Zucker pro Portion. Das Produkt kombiniert klebrige Karamellsoße, gesalzene geröstete Erdnüsse und einen Erdnussbuttergeschmack im Kern.
Genius Gourmet plant, im Laufe des Jahres 2025 weitere Produkte unter der Marke SKIPPY zu entwickeln, die sich an Sportler und gesundheitsbewusste Verbraucher richten. Die Partnerschaft zielt darauf ab, die 90-jährige Markenbekanntheit von SKIPPY zu nutzen, um die Regalattraktivität zu steigern und die Vertriebskanäle zu erweitern.
- Partnership with 90-year-old established SKIPPY brand enhances market credibility
- Expected increase in sales and distribution points
- Product pipeline expansion planned for 2025
- Strong nutritional profile with 0g added sugar
- None.
Insights
This partnership between Hormel's SKIPPY brand and Genius Gourmet represents a strategic brand extension with immediate financial impact for Hormel. Licensing agreements typically generate royalty revenues of 5-8
The protein bar market has been experiencing double-digit growth, making this a logical adjacency for the SKIPPY brand. However, the category is extremely competitive with established players commanding significant shelf space and consumer loyalty. While SKIPPY brings 90+ years of brand recognition, translating that loyalty to a new product format involves execution risk.
For context, this represents brand diversification rather than a material financial catalyst for Hormel. The company's size (
The mention of "multiple products in development" for 2025 suggests this is part of a broader platform strategy rather than a one-off initiative. The nutritional profile (11g protein, 0g added sugar) aligns with consumer trends toward better-for-you indulgence, though falls short of protein content offered by performance-focused competitors in the space.
Distribution execution will be critical, as Genius Gourmet's president specifically mentions expectations for "dramatically improved sales and distribution points" for their business, though the corresponding benefit to Hormel remains proportionally smaller.
Celebrating their new partnership with the SKIPPY® brand, Genius Gourmet® unveils SKIPPY® Inspired Protein Nut Rolls at Expo West 2025
COEUR D’ALENE,
Celebrating their new partnership with the SKIPPY® brand, Genius Gourmet® unveils SKIPPY® Inspired Protein Nut Rolls at Expo West 2025 (Photo: Genius Gourmet)
“SKIPPY® Peanut Butter has been a beloved brand for over 90 years, which makes this partnership an incredible opportunity for growth,” said Pete Vas Dias, President of Genius Gourmet.® “Bringing the flavor of SKIPPY® Peanut Butter into our protein snacks with their name prominently displayed on the front of our products will add to our shelf appeal and dramatically improve our sales and distribution points.”
SKIPPY® Inspired Protein Nut Rolls are a delicious addition to the protein market, delivering the sweet and salty taste and chewy texture of a nut roll candy bar.
SKIPPY® Inspired Protein Nut Roll (10-count packages)
- Go nuts for the taste: perfect fusion of gooey caramel, salted roasted peanuts & a delicious peanut butter flavored core that tastes like SKIPPY® peanut butter.
- How it rolls: 210 calories, 11 grams of protein, 6 grams of fiber, 2g total sugar & 0 grams of added sugar per nut roll.
- Satisfy cravings: tastes like a candy bar but without the added sugar.
Genius Gourmet® has a variety of products in development with the SKIPPY® brand in 2025, which will give more options to anyone who enjoys quality protein snacks: athletes looking to power up pre- or post-workout and families and individuals who want to snack at home and on the go.
“We are thrilled to introduce one of America’s most iconic peanut butter brands to the ever-growing protein snack category,” said Kelsey Tynan, senior brand manager of the SKIPPY® brand. “SKIPPY® Inspired Protein Nut Rolls make the perfect snack, and we are excited to collaborate with the team at Genius Gourmet® on this tasty new venture.”
To order these deliciously smart protein snacks or to learn about wholesale opportunities, visit geniusgourmet.com.
About Genius Gourmet®
Genius Gourmet® is a family-owned company that started in 2019. The team set out to disrupt the protein bar and snack market. Over the last five years they’ve experienced extraordinary growth. Today Genius Gourmet® has a growing variety of protein snacks available in 6 of the top 10 grocery retailers nationwide and a growing fanbase of athletes, mathletes, and on-the-go superheroes who want to fuel their day – the smart way. Learn more at geniusgourmet.com.
About the SKIPPY® Brand
At its core, the SKIPPY® peanut butter brand brings fun to life, building the trust and loyalty of peanut-butter fans since 1933. This commitment to quality has earned us our rightful place among America’s favorite peanut butters. SKIPPY® peanut butter, which was acquired by Hormel Foods Corporation (NYSE: HRL) in 2013, brings the perfect combination of sweet-and-savory peanut flavor to everything it touches. For more information on all SKIPPY® products, visit peanutbutter.com.
About Hormel Foods — Inspired People. Inspired Food.™
Hormel Foods Corporation, based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250305595235/en/
Media Contact:
Josh Christensen
Genius Gourmet® VP of Marketing
833.472.6546
Josh@geniusgourmet.com
Source: Genius Gourmet
FAQ
What are the nutritional facts of the new SKIPPY Inspired Protein Nut Rolls?
When will Genius Gourmet launch more SKIPPY-branded protein products?
What is the target market for the new SKIPPY Inspired Protein Nut Rolls?
How does the new SKIPPY protein roll differ from regular candy bars?
