What Tax Filers Need to Know To Get The Best Outcome This Tax Season
H&R Block (NYSE: HRB) announces key updates for the 2025 tax season, with e-file opening on January 27. The company highlights significant changes including the lowered 1099-K reporting threshold from $20,000 to $5,000, increased Child Tax Credit to $1,700, and new requirements for Clean Vehicle Tax Credits.
The company offers multiple filing options including assisted filing with 60,000 tax professionals across 9,000 offices, DIY online tools with AI Tax Assist, and downloadable software. New features include free Second Look® tax review for up to three years of prior returns, and a -time Price Match offer up to 50% off for new clients.
H&R Block's DIY options include free federal filing for simple returns, which served about 3.5 million clients in 2024. Premium services include unlimited expert help at no extra charge, with tax professionals available extended hours during tax season starting January 20.
H&R Block (NYSE: HRB) annuncia importanti aggiornamenti per la stagione fiscale 2025, con l'apertura dell'e-file il 27 gennaio. L'azienda evidenzia cambiamenti significativi, tra cui la riduzione della soglia di segnalazione del 1099-K da $20.000 a $5.000, il credito d'imposta per figli aumentato a $1.700 e nuovi requisiti per i crediti d'imposta sui veicoli ecologici.
L'azienda offre molteplici opzioni di filing, tra cui filing assistito con 60.000 professionisti fiscali in 9.000 uffici, strumenti online fai-da-te con AI Tax Assist e software scaricabile. Le nuove funzionalità includono una revisione fiscale gratuita Second Look® per un massimo di tre anni di dichiarazioni precedenti e un'offerta di abbinamento del prezzo fino al 50% per i nuovi clienti.
Le opzioni fai-da-te di H&R Block includono la filing federale gratuita per dichiarazioni semplici, che ha servito circa 3,5 milioni di clienti nel 2024. I servizi premium includono assistenza illimitata da parte di esperti senza costi aggiuntivi, con professionisti fiscali disponibili in orari prolungati durante la stagione fiscale a partire dal 20 gennaio.
H&R Block (NYSE: HRB) anuncia importantes actualizaciones para la temporada de impuestos 2025, con la apertura del e-file el 27 de enero. La empresa destaca cambios significativos, incluida la reducción del umbral de informe 1099-K de $20,000 a $5,000, el aumento del Crédito Tributario por Hijos a $1,700 y nuevos requisitos para los Créditos Fiscales por Vehículos Limpios.
La empresa ofrece múltiples opciones de presentación, incluyendo presentación asistida con 60,000 profesionales fiscales en 9,000 oficinas, herramientas en línea DIY con AI Tax Assist y software descargable. Las nuevas características incluyen una revisión fiscal gratuita Second Look® para un máximo de tres años de declaraciones anteriores y una oferta de igualación de precios de hasta el 50% de descuento para nuevos clientes.
Las opciones DIY de H&R Block incluyen la presentación federal gratuita para declaraciones simples, que atendió a aproximadamente 3.5 millones de clientes en 2024. Los servicios premium incluyen ayuda ilimitada de expertos sin cargo adicional, con profesionales fiscales disponibles en horarios extendidos durante la temporada de impuestos a partir del 20 de enero.
H&R Block (NYSE: HRB)는 2025년 세금 시즌을 위한 주요 업데이트를 발표하며 e-file가 1월 27일에 열릴 예정이라고 전했습니다. 회사는 1099-K 신고 기준이 $20,000에서 $5,000로 낮아지는 것, 아동 세액 공제가 $1,700로 증가하는 것, 그리고 청정 차량 세액 공제를 위한 새로운 요건을 포함한 주요 변화를 강조했습니다.
회사는 보조 신고를 포함하여 9,000개의 사무소에 60,000명의 세무 전문가가 있는 다양한 신고 옵션을 제공하며, AI Tax Assist와 함께하는 DIY 온라인 도구 및 다운로드 가능한 소프트웨어도 제공합니다. 새로운 기능으로는 최대 3년 이전 세금 신고에 대한 무료 Second Look® 세금 검토와 신규 고객을 위한 최대 50% 할인 가격 매치 제안이 포함됩니다.
H&R Block의 DIY 옵션에는 간단한 신고를 위한 무료 연방 신고가 포함되어 있으며, 이는 2024년에 약 350만 명의 고객을 지원했습니다. 프리미엄 서비스는 추가 비용 없이 전문가의 무제한 지원을 포함하며, 세금 시즌 동안 1월 20일부터 연장된 시간에 세무 전문가를 이용할 수 있습니다.
H&R Block (NYSE: HRB) annonce des mises à jour clés pour la saison fiscale 2025, avec l'ouverture du e-file le 27 janvier. L'entreprise met en avant des changements significatifs, notamment la réduction du seuil de déclaration 1099-K de 20 000 $ à 5 000 $, l'augmentation du Crédit d'Impôt Enfant à 1 700 $ et de nouvelles exigences pour les Crédits d'Impôt pour Véhicules Propres.
L'entreprise propose plusieurs options de dépôt, y compris dépôt assisté avec 60 000 professionnels de la fiscalité dans 9 000 bureaux, des outils en ligne DIY avec AI Tax Assist, et des logiciels téléchargeables. Les nouvelles fonctionnalités incluent une révision fiscale gratuite Second Look® pour jusqu'à trois ans de déclarations précédentes et une offre de correspondance de prix allant jusqu'à 50 % de réduction pour les nouveaux clients.
Les options DIY de H&R Block comprennent le dépôt fédéral gratuit pour les déclarations simples, qui a servi environ 3,5 millions de clients en 2024. Les services premium incluent une aide illimitée d'experts sans frais supplémentaires, les professionnels de la fiscalité étant disponibles pendant des heures prolongées durant la saison fiscale à partir du 20 janvier.
H&R Block (NYSE: HRB) kündigt wichtige Updates für die Steuersaison 2025 an, wobei die elektronische Einreichung am 27. Januar beginnt. Das Unternehmen hebt wesentliche Änderungen hervor, darunter die Senkung der 1099-K-Meldegrenze von 20.000 $ auf 5.000 $, die Erhöhung des Kindersteuergutscheins auf 1.700 $ und neue Anforderungen für die Steuervergünstigungen für saubere Fahrzeuge.
Das Unternehmen bietet mehrere Einreichungsoptionen an, darunter unterstützte Einreichung mit 60.000 Steuerexperten in 9.000 Büros, DIY-Online-Tools mit AI Tax Assist und herunterladbare Software. Zu den neuen Funktionen gehören die kostenlose Second Look®-Steuerprüfung für bis zu drei Jahre frühere Rückgaben und ein Preis-Match-Angebot von bis zu 50 % Rabatt für Neukunden.
Die DIY-Optionen von H&R Block umfassen die kostenlose bundesstaatliche Einreichung für einfache Rückgaben, die etwa 3,5 Millionen Kunden im Jahr 2024 bedient hat. Premium-Dienste beinhalten unbegrenzte Hilfe von Experten ohne zusätzliche Kosten, wobei Steuerexperten während der Steuersaison ab dem 20. Januar verlängerte Öffnungszeiten haben.
- Expanded service accessibility with 9,000 offices and 60,000 tax professionals
- Free Second Look® tax review offering potential additional refunds
- Price Match offer up to 50% off for new clients
- Free federal filing served 3.5 million DIY clients in 2024
- Inclusion of AI Tax Assist and Live Tax Pro Support at no extra charge
- None.
Insights
This marketing announcement reveals several key business strategy elements for H&R Block's 2025 tax season. The company is implementing an aggressive market share acquisition strategy through a bold price-matching initiative, offering up to
The lowered 1099-K threshold from
The company's investment in AI technology while maintaining its human expertise demonstrates a hybrid approach that could provide competitive advantages against both traditional tax preparers and digital-only competitors. The strategic decision to offer free filing for simple returns (used by
Market positioning data shows H&R Block's dominant presence with over 20 million annual customers and 60,000 tax professionals. The company's strategic expansion of digital capabilities, particularly the MyBlock app and AI Tax Assist, directly addresses the growing preference for mobile-first, technology-enabled financial services. The placement of offices within 5 miles of most Americans creates a powerful competitive moat in the hybrid service model.
Consumer behavior analysis suggests the timing of this announcement, two weeks before e-file opening, is optimal for capturing early filers who typically receive larger refunds. The emphasis on "no hidden fees" and price matching directly tackles common consumer pain points in the tax preparation industry, while the free Second Look® service creates a low-risk entry point for new customer acquisition.
The integration of AI Tax Assist represents a significant technological advancement in H&R Block's digital strategy. Unlike competitors who charge extra for AI assistance, HRB is bundling this technology with their premium services, creating a compelling value proposition. The 24/7 availability of AI support addresses a critical service gap in the tax preparation industry.
The streamlined onboarding experience and enhanced data import capabilities demonstrate HRB's focus on reducing friction in the digital customer journey. The MyBlock app's year-round functionality extends beyond tax season, positioning it as a comprehensive financial management platform rather than just a tax tool, which could drive increased customer engagement and loyalty throughout the year.
H&R Block combines 70 years of trusted expertise with cutting-edge technology and unparalleled support to ensure hardworking Americans get every dollar they deserve at tax time
KANSAS CITY, Mo., Jan. 14, 2025 (GLOBE NEWSWIRE) -- With e-file set to open on Jan. 27, H&R Block (NYSE: HRB) is arming taxpayers with the latest information regarding significant changes to tax laws, deductions and credits that could impact individual returns, and the resources needed to minimize tax liabilities and receive their maximum refund - guaranteed.
As the pioneer of the tax preparation category 70 years ago, H&R Block is trusted by more than 20 million hardworking Americans each year to ensure the best possible outcome at tax time with less stress by combining the latest technology that enables individuals to file how and when they want with the support of unmatched human expertise backed by the unparalleled expertise of The Tax Institute.
“While tax season culminates into one day in April for many Americans, at H&R Block, we work year-round to ensure Americans get to keep every dollar they earned,” said Andy Phillips, Vice President of The Tax Institute at H&R Block. “Comprised of tax attorneys, CPAs, and enrolled agents, The Tax Institute constantly monitors and analyzes federal and state tax code changes to equip our 60,000 tax professionals and DIY products to address each taxpayer’s unique situation, whether from life changes or changing tax laws.”
Top Things to Know for Tax Season 2025
- 1099-K Updates: The reporting threshold for online sales and third-party payment apps has lowered from
$20,000 t o$5,000 , impacting many casual sellers and those with side hustles. - 1099-DA for Digital Assets: Filers who sell or exchange digital assets should keep detailed records of their transactions. Trading platforms will report that activity on the new Form 1099-DA in 2026.
- Child Tax Credit: The maximum additional Child Tax Credit has increased to
$1,700 per qualifying child. - Clean Vehicle Tax Credit: New guidance requires filing Form 8936 if individuals bought a new or used electric vehicle and transferred the credit to the dealer.
- Natural Disaster Relief: Individuals and business owners may be eligible for certain relief provisions, including those who had disaster-related losses not reimbursed by insurance.
“Getting every dollar back matters more than ever, and H&R Block’s expertise and experience eclipses anything available to tax filers, making us uniquely qualified to help clients navigate evolving tax codes, find credits and deductions, and maximize refunds,” said Curtis Campbell, President, Global Consumer Tax & Chief Product Officer, H&R Block.
Millions of Americans unknowingly miss out on tax benefits or credits they're entitled to every year, effectively leaving billions of dollars behind. H&R Block offers a free Second Look® tax review to double-check up to three years of prior tax returns for missed credits and deductions. No other company offers this extensive of a review for free.1 Common missed deductions include education credits, Child Tax Credits and Earned Income Tax credits. Additionally, taxpayers can offset gambling winnings with losses. A qualified tax professional can help identify ways to lower taxable income and claim all eligible tax benefits.
“Our expertise is matched only by the innovation empowering our clients to get their taxes done with less friction and the tremendous value we build into each of our products and services. Over 5 million taxpayers switched to H&R Block last year because we combine the best technology with human support without hidden fees to help you achieve your maximum refund,” said Campbell.
Switching to H&R Block is seamless and easy, and importing your prior year's tax return from another provider takes less than two minutes. New clients can take advantage of the new limited-time Price Match offer, which matches the price individuals paid to their previous tax preparer, up to
More Ways to File and Expertise
For most Americans, filing taxes is the most significant financial moment of the year—and stressful. H&R Block strives to make filing as easy and convenient as possible by offering more ways to file than any other brand and providing expert support along the way tailored to each unique tax situation and ensure the best possible tax outcome.
- Assisted: File in as little as one hour with the option to drop off or meet virtually or in-person with one of the more than 60,000 company tax professionals at one of our 9,000 offices—locations in every state and within 5 miles of most Americans.
- DIY Online: File on your own with H&R Block’s DIY online filing tools, supported by AI Tax Assist and Live Tax Pro Support.
- DIY Software: Download our award-winning desktop software trusted by millions of Americans for over twenty years.
For tax filers who aren’t sure which is best for them, H&R Block provides a Help Me Choose feature that will recommend the best tax prep option based on an individual’s situation and preferences simply by answering a few questions.
The MyBlock app is one of the many safe, efficient and convenient ways to work with our tax pros. This year-round tax companion provides an easy way to store tax documents securely, jumpstart a return, chat with a tax pro, book and manage appointments, track a refund, and manage finances, all from a mobile phone or desktop.
For those who prefer to prepare their own taxes, H&R Block offers several Do-It-Yourself (DIY) options, including free federal filing for simple returns. In 2024, about
- Free3 – Ideal for simple tax situations like filing a 1040 form without complex deductions or investments. It covers unemployment income, earned income credits, and education credits, and student loan interest (1098E) or tuition payment (1098) at no extra charge.
- Deluxe – Suitable for itemized deductions and slightly more complex tax situations, such as homeowners and those with child and dependent care expenses.
- Premium – Designed for complex tax situations, including cryptocurrency, stock sales, and rental property income. It provides guidance for additional tax forms and schedules, such as D and E.
- Self-Employed – Tailored for self-employed individuals, gig workers, freelancers, and independent contractors. It supports tracking and deducting business expenses and calculating self-employment taxes.
Getting started is easier than ever with a streamlined onboarding experience, a dynamic product selector, and transparent pricing. Ongoing improvements simplify the filing process, reducing steps and data imports for a smoother experience from start to finish.
File On Your Own But Not Alone
With H&R Block Deluxe, Premium or Self-Employed editions, H&R Block AI Tax Assist and Live Tax Pro Support are included at no extra charge.
- AI Tax Assist provides unlimited tax help 24/7 to empower clients to confidently complete their returns from start to finish. DIY clients can ask questions specific to their tax situation, such as how a particular regulation or tax law applies to them and get instant answers without leaving the product flow as they actively work on their tax return.
- Live Tax Pro Support: While others charge an extra fee for human assistance and reassurance, H&R Block provides unlimited expert help at no charge. Tax pros can be reached from 8 a.m. to 9 p.m. CST Monday through Friday by choosing the icon at the bottom of the Help Center. Beginning Jan. 20th, they are available seven days a week during tax season.
Peace of Mind
Life events like relationship changes, buying a new home, or stock portfolio gains/losses can complicate your taxes. Adding Tax Pro Review to our online DIY options ensures a knowledgeable tax professional checks your return for every eligible credit and deduction, and to spot errors or omissions.
H&R Block guarantees
Learn more about H&R Block’s tax preparation services and year-round financial support at hrblock.com. For media assets, visit hrblock.com/tax-center/newsroom or for a downloadable Tax Season 2025 media kit, visit https://www.hrblock.com/tax-center/media-kit/tax-season-2025/. For helpful tips and information, follow us on TikTok, Instagram, and Facebook.
1 At participating offices. Results vary. All tax situations are different. Fees apply if you have us file an amended return. The IRS allows taxpayers to amend returns from the previous three tax years to claim additional refunds to which they are entitled. Applies to individual tax returns only.
2 Offer Terms and Conditions: Price Match offer valid from January 6, 2025 to February 15, 2025. At participating locations only. Receive up to
3 H&R Block Free Online is for simple returns only. Not everyone qualifies. All tax situations are different. Additional fees may apply.
About H&R Block
H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation services, financial products, and small-business solutions. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, Spruce. Through Block Advisors and Wave, the company helps small-business owners thrive with year-round bookkeeping, payroll, advisory, and payment processing solutions. For more information, visit H&R Block News.
H&R Block Contacts:
| Media Relations: | Shayla Wilkinson, (816) 718-1448 shayla.wilkinson@hrblock.com |
| Media Desk: | mediadesk@hrblock.com |
| Investor Relations: | Jordyn Eskijian, (816) 854-5674, jordyn.eskijian@hrblock.com |
FAQ
What are the major tax law changes affecting HRB customers in 2025?
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