H&R Block Contest Encourages Millions of Gig Workers to "Make It Legit"
H&R Block (NYSE: HRB) has launched the 'Make It Legit' contest targeting gig economy workers, following new 1099-K reporting requirements that lower the earnings threshold to $5,000 from $20,000. The contest, running until May 4, will provide three winners with business formation services, tax expertise, and marketing support including custom branding and commercials.
A January 2025 study by H&R Block revealed that nearly half of gig workers were unaware of the 1099-K changes, with 50% unclear about the details at tax season start. The initiative aims to support the over 70 million individuals who identify as gig workers, helping them transition from casual sellers to legitimate business owners.
The company has already partnered with three content creators, including @PicklePete112, @DeadGregs, and @InspireByTyler, providing them with business services and brand upgrades. Eligible participants can enter through MakeItLegitContest.com.
H&R Block (NYSE: HRB) ha lanciato il concorso 'Make It Legit' rivolto ai lavoratori dell'economia dei lavoretti, in seguito ai nuovi requisiti di reporting 1099-K che abbassano la soglia di guadagno a $5.000 da $20.000. Il concorso, che si svolgerà fino al 4 maggio, offrirà a tre vincitori servizi di formazione aziendale, competenze fiscali e supporto marketing, inclusi branding personalizzato e spot pubblicitari.
Uno studio di gennaio 2025 condotto da H&R Block ha rivelato che quasi la metà dei lavoratori temporanei non era a conoscenza delle modifiche al 1099-K, con il 50% che non aveva chiari dettagli all'inizio della stagione fiscale. L'iniziativa mira a supportare oltre 70 milioni di persone che si identificano come lavoratori dell'economia dei lavoretti, aiutandoli a passare da venditori occasionali a imprenditori legittimi.
L'azienda ha già collaborato con tre creatori di contenuti, tra cui @PicklePete112, @DeadGregs e @InspireByTyler, fornendo loro servizi aziendali e aggiornamenti del marchio. I partecipanti idonei possono iscriversi su MakeItLegitContest.com.
H&R Block (NYSE: HRB) ha lanzado el concurso 'Make It Legit' dirigido a trabajadores de la economía colaborativa, tras los nuevos requisitos de reporte 1099-K que reducen el umbral de ganancias a $5,000 desde $20,000. El concurso, que se llevará a cabo hasta el 4 de mayo, proporcionará a tres ganadores servicios de formación empresarial, experiencia fiscal y apoyo en marketing, incluyendo branding personalizado y comerciales.
Un estudio de enero de 2025 realizado por H&R Block reveló que casi la mitad de los trabajadores temporales no estaba al tanto de los cambios en el 1099-K, con un 50% que no tenía claros los detalles al inicio de la temporada fiscal. La iniciativa tiene como objetivo apoyar a más de 70 millones de personas que se identifican como trabajadores de la economía colaborativa, ayudándoles a hacer la transición de vendedores ocasionales a propietarios de negocios legítimos.
La empresa ya se ha asociado con tres creadores de contenido, incluidos @PicklePete112, @DeadGregs y @InspireByTyler, proporcionándoles servicios empresariales y mejoras de marca. Los participantes elegibles pueden inscribirse a través de MakeItLegitContest.com.
H&R Block (NYSE: HRB)는 새로운 1099-K 보고 요구사항에 따라 'Make It Legit' 콘테스트를 시작했습니다. 이 요구사항은 수익 기준을 $20,000에서 $5,000으로 낮춥니다. 5월 4일까지 진행되는 이 콘테스트는 세 가지 비즈니스 형성 서비스, 세금 전문 지식 및 맞춤형 브랜딩과 광고를 포함한 마케팅 지원을 제공할 세 명의 우승자를 선정할 것입니다.
2025년 1월 H&R Block의 연구에 따르면, 프리랜서 노동자의 거의 절반이 1099-K 변경 사항을 인식하지 못하고 있으며, 세금 시즌 시작 시 50%가 세부 사항에 대해 불확실하다고 밝혔습니다. 이 이니셔티브는 7천만 명이 넘는 프리랜서 노동자를 지원하여, 그들이 우연한 판매자에서 합법적인 사업 소유자로 전환하도록 돕는 것을 목표로 합니다.
회사는 이미 @PicklePete112, @DeadGregs 및 @InspireByTyler를 포함한 세 명의 콘텐츠 제작자와 협력하여 그들에게 비즈니스 서비스와 브랜드 업그레이드를 제공했습니다. 자격이 있는 참가자는 MakeItLegitContest.com을 통해 신청할 수 있습니다.
H&R Block (NYSE: HRB) a lancé le concours 'Make It Legit' visant les travailleurs de l'économie des petits boulots, suite aux nouvelles exigences de déclaration 1099-K qui abaissent le seuil de revenus à 5 000 $ au lieu de 20 000 $. Le concours, qui se déroulera jusqu'au 4 mai, offrira à trois gagnants des services de création d'entreprise, une expertise fiscale et un soutien marketing, y compris un branding personnalisé et des publicités.
Une étude de H&R Block réalisée en janvier 2025 a révélé que près de la moitié des travailleurs temporaires n'étaient pas au courant des changements apportés au 1099-K, 50 % n'ayant pas de détails clairs au début de la saison fiscale. L'initiative vise à soutenir plus de 70 millions de personnes qui s'identifient comme travailleurs de l'économie des petits boulots, les aidant à passer de vendeurs occasionnels à propriétaires d'entreprises légitimes.
L'entreprise a déjà établi un partenariat avec trois créateurs de contenu, dont @PicklePete112, @DeadGregs et @InspireByTyler, leur fournissant des services commerciaux et des améliorations de marque. Les participants éligibles peuvent s'inscrire sur MakeItLegitContest.com.
H&R Block (NYSE: HRB) hat den Wettbewerb 'Make It Legit' ins Leben gerufen, der sich an Arbeiter der Gig-Economy richtet, nach den neuen 1099-K-Berichtspflichten, die die Einkommensschwelle von 20.000 $ auf 5.000 $ senken. Der Wettbewerb, der bis zum 4. Mai läuft, wird drei Gewinnern Unternehmensgründungsdienste, Steuerexperten und Marketingunterstützung, einschließlich maßgeschneidertem Branding und Werbespots, bieten.
Eine Studie von H&R Block aus dem Januar 2025 ergab, dass fast die Hälfte der Gig-Arbeiter sich der Änderungen beim 1099-K nicht bewusst war, wobei 50 % zu Beginn der Steuersaison unklar über die Details waren. Die Initiative zielt darauf ab, die über 70 Millionen Menschen zu unterstützen, die sich als Gig-Arbeiter identifizieren, und ihnen zu helfen, von Gelegenheitsverkäufern zu legitimen Geschäftsinhabern zu werden.
Das Unternehmen hat bereits mit drei Content-Erstellern, darunter @PicklePete112, @DeadGregs und @InspireByTyler, zusammengearbeitet und ihnen Unternehmensdienste und Markenaktualisierungen angeboten. Berechtigte Teilnehmer können sich über MakeItLegitContest.com anmelden.
- Initiative targets large market of 70+ million gig workers
- Strategic expansion into small business services sector
- Marketing campaign increases brand visibility and customer engagement
- None.
New 1099-K earning threshold thrusts many side hustlers, gig workers and casual sellers into small business owner status
KANSAS CITY, Mo., April 02, 2025 (GLOBE NEWSWIRE) -- From bagpiping in a pickle suit to reviving lost recipes, gig workers like Pickle Pete and Dead Gregs are among the millions of taxpayers with revenue-generating side hustles who are fueling the rapidly growing gig economy and redefining what it means to be a small business owner. To showcase the talent and creativity of these gig workers—and motivate them to take their gig to the next level, H&R Block (NYSE: HRB), a leading provider of global tax preparation, financial products and small business solutions, today announced the "Make It Legit" contest.
Entries will be accepted until May 4 for the nationwide contest that is not just a competition, but a platform that will help three lucky gig workers “Make it Legit” by providing key professional business services and marketing support.
“Gig workers often do not see themselves as legitimate business owners, even though they are taxed as such. We believe that if you’re getting taxed like a legit business, you should look like one, too,” said Wendy Fitch, Vice President of Brand, Content, and Insights at H&R Block. “H&R Block has provided help and inspired confidence in its clients and communities for seven decades. This unique contest aims to inspire the more than 70 million individuals1 who classify themselves as gig workers to make it legit, so you can keep every dollar of your hard-earned income.”
With the recent change in the 1099-K reporting threshold, independent workers using third-party payment apps or online marketplaces must now report earnings of
A January 2025 H&R Block study conducted by Morning Consult found that nearly half of gig workers, side hustlers and online sellers were unaware of the 1099-K change. Even after learning about it,
The three Make It Legit winners will receive free business formation service and access to one of H&R Block’s tax professionals for year-round tax expertise and to file next year's taxes. Winners will also receive custom marketing materials—such as a new logo, brand colors, custom font and to top it off, their very own commercial shot by a live film crew. Eligible gig workers are encouraged to enter for a chance to win a Make It Legit kit by visiting MakeItLegitContest.com and can find full rules and regulations here.
"With 70 years of tax expertise under our belt, we've helped countless individuals transition to small business owners and navigate and capitalize on the unique tax codes related to their expertise,” said Fitch. “As the pioneer of the tax prep category, we’re helping other pioneers benefit from their passions and operate with confidence.”
Make It Legit Contest
To bring this initiative to life, H&R Block teamed up with the following three wildly creative content creators who have turned their unique passions into a legitimate business, by giving them the small business treatment complete with free business formation and tax prep services, in addition to a logo, tagline, and typeface:
- @PicklePete112, a lively performer who puts a quirky spin on traditional bagpiping by playing in a pickle costume at local businesses and events
- @DeadGregs, a culinary historian and content creator who specializes in reviving historical recipes, bringing forgotten dishes from past centuries back to life
- @InspireByTyler, a talented 3-D artist known for creating intricate and bespoke paintings using synthetic hair as a medium
While bagpiping in a pickle suit might not seem like a small business, creators like Pickle Pete get taxed as one. H&R Block treated Pickle Pete to a full brand upgrade as well as his own small business commercial. The one-minute piece shines a spotlight on Pickle Pete’s passion, creativity, and his unique hustle—playing on all the tropes of the small business commercials we know and love. Pickle Pete’s film is live now on H&R Block’s social channels including Instagram and TikTok.
All eligible gig workers looking for the same small business treatment enjoyed by Pickle Pete, Dead Gregs and Inspire by Tyler, including their very own commercial, enter the Make It Legit contest today.
To learn more about H&R Block’s tax preparation services, many ways to file, and year-round financial support, visit hrblock.com. For media assets, visit hrblock.com/tax-center/newsroom and for helpful tips and information, follow H&R Block on TikTok, Instagram, and Facebook.
1 Statista: Number of freelancers in the United States from 2017 to 2028
2 H&R Block 1099-K Study: Morning Consult Omnibus Results + OnePulse Results
About H&R Block
H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation services, financial products, and small-business solutions. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, Spruce. Through Block Advisors and Wave, the company helps small-business owners thrive with year-round bookkeeping, payroll, advisory, and payment processing solutions. For more information, visit H&R Block News.
| H&R Block Contacts: | |
| Media Relations: | Heather Woodard, (816) 379-2568, heather.woodard@hrblock.com |
| Media Desk: mediadesk@hrblock.com | |
FAQ
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