HP Introduces Its Best Printer for Today’s Distributed Workforce

Rhea-AI Summary

HP Inc. unveiled the HP LaserJet Enterprise 400 Series at its annual HP Reinvent event on September 16, 2020. This new series is designed for remote and hybrid workforces, featuring advanced security and remote management capabilities. With 72% of office workers favoring remote work post-pandemic, the series addresses the growing need for secure, flexible printing solutions. The LaserJet series will be available worldwide starting in December, alongside the new FutureSmart 5 firmware aimed at enhancing operational security.

Positive

• Launch of the HP LaserJet Enterprise 400 Series, catering to hybrid work environments.
• The series features advanced security measures, positioning HP as a leader in secure printing.
• Expected availability in December may align with increased demand for remote work solutions.

Negative

• None.

PALO ALTO, Calif., Sept. 16, 2020 (GLOBE NEWSWIRE) -- Today at HP Reinvent, HP Inc.’s annual global partner event, the company introduced the HP LaserJet Enterprise 400 Series, delivering an enterprise and managed-class experience in a small footprint for remote working and new office configurations.

Ready or not, businesses have made a swift transition to a much more distributed workforce – transforming a few offices into thousands of home offices. As a result, they need intuitive, nimble, and connected devices that can be managed remotely and securely, supporting how and where people need to work.

“The COVID 19 pandemic has created hybrid workforces, with 72% of office workers saying they’d like to work away from the office for at least two days a week even once COVID-19 is no longer a concern²,” said Xavier Garcia, Global Head and General Manager, Print Hardware Solutions, HP Inc. “We believe this new small and mighty printer has met its moment: offering everything one would expect in an enterprise-class printer that fits where and how people work now and, in the future, – whether remote or in the office.”

Security has also become a top concern for IT managers and home workers alike. According to HP’s new Workforce Evolution study ³, security software was ranked by office workers in the US and Europe as the highest priority for upgrading the home office, further underscoring the demand for secure work solutions. 

HP’s smallest enterprise multi-function printer, the new LaserJet series provides:

• The world’s most secure printers¹ for businesses of any size, no matter where you work
  • HP incorporates security into every step of the printer design, supply chain, and production process.
    • HP Sure Start with automatic self-healing that protects, detects, and self-recovers from vulnerabilities and attacks.
    • HP Trusted Platform Module (TPM), providing secure device identity with certificate private keys, strengthening protection of encrypted credentials and data.
    • Security features goes beyond just the hardware, including the cartridge, for an end-to-end secure printing system that protects your network and information.
• Seamless remote fleet management frees up IT resources for strategic priorities
  • Ability to easily manage devices and settings remotely with HP Web Jetadmin and HP JetAdvantage Security Manager.
  • Easily deploy and integrate HP and third‑party solutions with the HP Open Extensibility Platform. Support card readers and allow users to use personalized settings to print from their own queue.

In addition to the new devices, HP today also announced a new version of HP FutureSmart firmware – enabling a consistent, secure operational system across HP’s entire enterprise printer series. Launching with the LaserJet Enterprise 400 series, FutureSmart 5 provides customers investment protection, additional security protections, and readiness for advanced cloud-based workflows.

“Typical printer attacks can exploit older versions of firmware and allow the device to be taken over and halted operationally,” said Mark Vena, Senior Analyst, Moor Insights & Strategy. “HP is combatting the risk to printer security with a layered defense-in-depth approach to secure the print device along with the associated supplies.” 

For more information on the threat landscape, the size of the problem and HP’s strategy to ward off potential threats, visit Is Your Printer The New Trojan Horse.

Pricing & Availability

• The HP LaserJet Enterprise 400 Series – available as a single function and MFP, mono and color and in versions adapted to Managed Print Services fleets – is expected to be available worldwide starting in December.
• HP FutureSmart 5 is expected to be available in December.

For pricing and more information on the HP LaserJet Enterprise 400 Series, please reach out to your local sales representative.

About HP Inc.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

Jaclyn Montalvo, HP
Jaclyn.Montalvo@hp.com

www.hp.com/go/newsroom

©Copyright 2020 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

¹ HP’s most advanced embedded security features are available on HP Managed and Enterprise devices with HP FutureSmart firmware 4.5 or above. Claim based on HP review of 2019 published features of competitive in-class printers. Only HP offers a combination of security features to automatically detect, stop, and recover from attacks with a self-healing reboot, in alignment with NIST SP 800-193 guidelines for device cyber resiliency. For a list of compatible products, visit hp.com/go/PrintersThatProtect. For more information, visit hp.com/go/PrinterSecurityClaims.
² PwC’s US Remote Work Survey – June 25, 2020¹HP’s most advanced embedded security features are available on HP Managed and Enterprise devices with HP FutureSmart firmware 4.5 or above. Claim based on HP review of 2019 published features of competitive in-class printers. Only HP offers a combination of security features to automatically detect, stop, and recover from attacks with a self-healing reboot, in alignment with NIST SP 800-193 guidelines for device cyber resiliency. For a list of compatible products, visit hp.com/go/PrintersThatProtect. For more information, visit hp.com/go/PrinterSecurityClaims.
³ The Workforce Evolution Study was a fifteen-minute online study among office workers in the United States, United Kingdom, Spain, Germany, France, and Italy commissioned by HP. Data was collected between July 24, 2020 and August 5, 2020.

FAQ

What is the HP LaserJet Enterprise 400 Series?

The HP LaserJet Enterprise 400 Series is a new line of printers designed for remote and hybrid workforces, featuring advanced security and remote management capabilities.

When will the HP LaserJet Enterprise 400 Series be available?

The HP LaserJet Enterprise 400 Series is expected to be available worldwide starting in December 2020.

What security features does the HP LaserJet Enterprise 400 Series offer?

The series includes self-healing security features and secure device identity through HP's Trusted Platform Module, enhancing protection from cyber threats.

What is HP FutureSmart 5?

HP FutureSmart 5 is a new firmware that provides a secure operational system across HP’s enterprise printer series, launching with the LaserJet Enterprise 400.