HP Equips Partners for the AI Era with New Amplify AI Program

Rhea-AI Summary

HP Inc. (HPQ) has announced HP Amplify AI, a new partner program launching November 1, 2024, designed to enhance partners' AI capabilities and drive customer adoption. The program includes the HP Amplify AI HUB, offering AI training, certification, and tools for partners to effectively sell AI devices and solutions.

The company is implementing AI-powered tools including a Partner Portal Chatbot and Configured Price Quote platform available in 108 countries. The HP Future Ready AI MasterClass has attracted over 12,000 users, and HP is expanding content availability in multiple languages. Additionally, HP is expanding its Business Partner Program globally to engage a broader ecosystem of partners.

Positive

• Introduction of AI-focused partner program to capitalize on projected $632 billion AI market by 2028
• Successful adoption of AI MasterClass with 12,000+ enrolled users
• Global expansion of Business Partner Program to increase market reach
• Implementation of AI-powered tools in 108 countries for improved operational efficiency

Negative

• None.

Insights

Technology Analyst

The launch of HP Amplify AI represents a strategic pivot to capitalize on the projected $632 billion AI market by 2028. The program's focus on partner enablement through training, certification and AI-powered tools indicates HP's commitment to maintaining its competitive edge in the evolving PC market.

The AI Chatbot implementation and AI-powered CPQ platform across 108 countries demonstrate practical applications that could streamline operations and reduce costs. With 12,000 users already enrolled in the AI MasterClass, there's clear partner interest in AI capabilities.

While this initiative positions HP well for future AI-driven hardware demand, the immediate revenue impact may be gradual as partners and customers navigate the learning curve. The global expansion of the Business Partner Program could help capture SMB market share but requires significant investment in support infrastructure.

Market Research Analyst

The expansion of HP's partner ecosystem through the Business Partner Program indicates a calculated move to strengthen distribution channels, particularly in the SMB segment. The timing aligns with the industry-wide push toward AI integration, potentially giving HP a first-mover advantage in partner readiness.

The multi-language rollout of AI MasterClass content suggests strong international market potential, though success will depend on regional adoption rates and the practical application of AI capabilities in different markets. The focus on persona-based training and certification could create valuable differentiation in the crowded PC market.

Accelerates partner ability to drive customer AI adoption with innovative tools

News Highlights

• Unveils HP Amplify AI, a persona-based program to enhance partners’ ability to drive AI outcomes
• Introduces advanced AI-powered tools to enhance sales, partner, and customer experiences
• Provides greater global access to AI MasterClass training with localized content
• Expands HP Business Partner Program globally to engage broader partner ecosystem

PALO ALTO, Calif., Oct. 30, 2024 (GLOBE NEWSWIRE) -- Today HP Inc. (NYSE: HPQ) announced a new HP Amplify program for partners, HP Amplify AI. HP Amplify AI is a customizable program designed to boost partner capabilities in achieving positive AI outcomes offering AI guidance, tools, resources, training, and certification. Other enhancements unveiled today include new AI-powered tools, availability of refreshed HP Future Ready AI MasterClass content in multiple languages, and global expansion of the HP Business Partner Program.

“HP is at the forefront of the future of work, delivering trusted experiences that empower growth and focus on meaningful tasks. As AI transforms industries, we are committed to supporting our partners with AI knowledge, certification, and tools,” said Kobi Elbaz, SVP and General Manager, Global Channel, Sales Innovation and Operations at HP. “Collaboration with our partners fuels growth and enhances capabilities, leading to more meaningful customer experiences and outcomes."

Empowering Partners to Drive AI Adoption and Sales
With worldwide AI spending expected to reach 632 billion by 2028, partners are exploring opportunities to drive AI adoption both within their own businesses and to help their customers increase productivity by focusing on high-value work. With a history of innovation, strategic partnerships with leading software and hardware providers, and a legacy of trust spanning over eight decades, HP is uniquely positioned to lead in the era of artificial intelligence.

To support partners in their increasingly AI-centric advisory role to customers, HP is launching HP Amplify AI, a persona-based program tailored to enhance partners’ unique capabilities and drive AI outcomes. Launching on November 1, 2024, this new program will include HP Amplify AI HUB, a centralized resource for AI training, certification, and tools, offering role-based opportunities to help partners sell AI devices and solutions more effectively.

On top of a comprehensive suite of assets, eligible partners can benefit from coaching and practical use cases that illustrate how AI PCs can improve productivity and drive positive outcomes for customers. Partners can gain certification opportunities and recognition for HP AI proficiency and AI-powered sales tools to track their progress. By developing the necessary AI credentials, partners can support customers on their AI journey and future-proof their businesses with AI-powered products and solutions. The initial rollout of HP Amplify AI will begin worldwide on November 1, 2024.

Additionally, as refresh cycles present a significant opportunity for partners and customers to prepare for future AI advancements, HP is also delivering targeted sales resources to foster the adoption of HP AI products and solutions while driving business growth for partners and their customers.

Improving Partner Experiences and Productivity
Creating better outcomes and experiences starts with driving operational productivity. This quarter, HP is rolling out an AI Chatbot to answer queries and guide partners through the HP Partner Portal, making it easier to find information quickly. In addition, HP is improving collaboration with faster pricing turnaround times using the AI-powered Configured Price Quote (CPQ) platform, available in 108 countries.

In May, HP released the HP Future Ready AI MasterClass AI training and certification program to help HP employees and HP Amplify partners gain a competitive edge. The program offers tailored role-based online training for sales representatives, account managers and technical consultants. Over the past six months, more than 12,000 users have enrolled in the AI MasterClass, surpassing expectations. In response to increased adoption, HP has rolled out refreshed content available in new languages allowing users globally to augment their expertise and capabilities to stay ahead in the rapidly changing AI landscape.

Engaging a Broader Ecosystem
The award-winning HP Amplify program drives partner development through a simplified global structure, rewarding performance, collaboration, and capabilities. To provide a clear path to membership, HP has expanded the HP Business Partner Program globally by taking on a larger community of non-HP Amplify partners and boosting SMB growth via Distributors.

The HP Business Partner Program offers partner accreditation, brand visibility, and streamlined processes for superior customer experiences. Participants will benefit from quick onboarding, and a consistent global digital experience with instant pricing, product details, training materials, and sales and marketing resources.         

About HP Amplify
HP Amplify is an industry leading global ¹ partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences and outcomes. It delivers a simplified and easy-to-navigate global structure, which rewards partners based on three pillars: performance, collaboration, and capabilities. Since the launch of HP Amplify, HP has expanded the program with Amplify Data Insights, Amplify Retail, Amplify Online, and Amplify Impact.

About HP
HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.

Media Contacts HP Media Relations MediaRelations@hp.com hp.com/go/newsroom

Resources:

¹ All geographic markets apart from Greater China

FAQ

When will HP (HPQ) launch its new Amplify AI program?

HP will launch its new Amplify AI program worldwide on November 1, 2024.

How many countries will HP's (HPQ) AI-powered Configured Price Quote platform be available in?

HP's AI-powered Configured Price Quote (CPQ) platform will be available in 108 countries.

How many users have enrolled in HP's (HPQ) Future Ready AI MasterClass program?

Over 12,000 users have enrolled in HP's Future Ready AI MasterClass program.

What is included in HP's (HPQ) new Amplify AI program?

HP's Amplify AI program includes the HP Amplify AI HUB, which provides AI training, certification, tools, coaching, and practical use cases for partners to sell AI devices and solutions effectively.