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THE CENTURY 21 BRAND GROWS GLOBAL FOOTPRINT WITH EXPANSION INTO GREECE, INDIA AND THE UNITED ARAB EMIRATES

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Century 21 Real Estate announces expansion into Greece, India, and the United Arab Emirates through new Master Franchise Agreements. In Greece, Antonios Kallas and his sons will develop the network, building on existing operations of three offices and 50 agents. Charles Tarbey, owner of CENTURY 21 Australia/New Zealand, will oversee operations in India and UAE. The UAE's residential property sales are projected to grow from $390 billion in 2024 to $460 billion in 2029, an 18% increase. Greece shows strong housing market trends with increased foreign buyer demand and construction activity, while India's market benefits from stable mortgage rates and high-value property demand.

Century 21 Real Estate annuncia un'espansione in Grecia, India e negli Emirati Arabi Uniti attraverso nuovi Accordi di Master Franchise. In Grecia, Antonios Kallas e i suoi figli svilupperanno la rete, ampliando le operazioni esistenti di tre uffici e 50 agenti. Charles Tarbey, proprietario di CENTURY 21 Australia/New Zealand, supervisionerà le operazioni in India e negli Emirati. Le vendite di proprietà residenziali negli Emirati sono previste in crescita da 390 miliardi di dollari nel 2024 a 460 miliardi di dollari nel 2029, con un aumento del 18%. La Grecia presenta forti tendenze nel mercato immobiliare con un aumento della domanda da parte degli acquirenti stranieri e un'attività di costruzione in crescita, mentre il mercato indiano beneficia di tassi ipotecari stabili e di una domanda di proprietà di alto valore.

Century 21 Real Estate anuncia su expansión en Grecia, India y en los Emiratos Árabes Unidos a través de nuevos Acuerdos de Franquicia Maestra. En Grecia, Antonios Kallas y sus hijos desarrollarán la red, basándose en las operaciones existentes de tres oficinas y 50 agentes. Charles Tarbey, propietario de CENTURY 21 Australia/Nueva Zelanda, supervisará las operaciones en India y los Emiratos. Se prevé que las ventas de propiedades residenciales en los Emiratos crezcan de 390 mil millones de dólares en 2024 a 460 mil millones de dólares en 2029, un aumento del 18%. Grecia muestra fuertes tendencias en el mercado de la vivienda con un aumento en la demanda de compradores extranjeros y una actividad constructiva en auge, mientras que el mercado indio se beneficia de tasas hipotecarias estables y una alta demanda de propiedades de gran valor.

센추리 21 부동산이 그리스, 인도아랍에미리트에 새로운 마스터 프랜차이즈 계약을 통해 확장을 발표했습니다. 그리스에서는 Antonios Kallas와 그의 아들들이 세 개 사무소와 50명의 агент가 있는 기존 운영을 바탕으로 네트워크를 개발할 것입니다. CENTURY 21 호주/뉴질랜드의 소유자인 Charles Tarbey는 인도와 UAE의 운영을 감독할 것입니다. 아랍에미리트의 주거용 부동산 판매는 2024년 3900억 달러에서 2029년 4600억 달러로 증가할 것으로 예상되며, 이는 18% 증가입니다. 그리스는 외국인 구매자의 수요 증가와 건설 활동이 활발하여 강력한 주택 시장 추세를 보이며, 인도 시장은 안정적인 담보 대출 금리와 고가치 부동산 수요의 혜택을 보고 있습니다.

Century 21 Immobilier annonce son expansion en Grèce, Inde et aux Émirats Arabes Unis par le biais de nouveaux contrats de Master Franchise. En Grèce, Antonios Kallas et ses fils développeront le réseau, en s'appuyant sur les opérations existantes de trois bureaux et 50 agents. Charles Tarbey, propriétaire de CENTURY 21 Australie/Nouvelle-Zélande, supervisera les opérations en Inde et aux Émirats. Les ventes de propriétés résidentielles aux Émirats devraient passer de 390 milliards de dollars en 2024 à 460 milliards de dollars en 2029, soit une augmentation de 18 %. La Grèce montre de fortes tendances sur le marché du logement avec une demande accrue d'acheteurs étrangers et une activité de construction en hausse, tandis que le marché indien bénéficie de taux hypothécaires stables et d'une demande élevée pour des propriétés de grande valeur.

Century 21 Real Estate kündigt die Expansion nach Griechenland, Indien und in die Vereinigten Arabischen Emirate durch neue Master-Franchise-Vereinbarungen an. In Griechenland werden Antonios Kallas und seine Söhne das Netzwerk entwickeln und dabei auf die bestehenden Aktivitäten von drei Büros und 50 Agenten aufbauen. Charles Tarbey, Eigentümer von CENTURY 21 Australien/New Zealand, wird die Operationen in Indien und den VAE überwachen. Der Wohnimmobilienverkauf in den VAE wird voraussichtlich von 390 Milliarden Dollar im Jahr 2024 auf 460 Milliarden Dollar im Jahr 2029 steigen, was einem Anstieg von 18% entspricht. Griechenland zeigt starke Trends auf dem Wohnungsmarkt mit einer erhöhten Nachfrage von ausländischen Käufern und einer steigenden Bautätigkeit, während der indische Markt von stabilen Hypothekenzinsen und einer hohen Nachfrage nach Immobilien profitiert.

Positive
  • Expansion into three new high-growth markets: Greece, India, and UAE
  • UAE residential property sales projected to grow 18% from $390B to $460B (2024-2029)
  • Strong market indicators in Greece with increased foreign buyer demand
  • Existing foundation of three offices and 50 agents in Greece
Negative
  • None.

Insights

The CENTURY 21 brand expansion into Greece, India and UAE represents a strategic move into high-growth markets with compelling fundamentals. The UAE's projected $70 billion increase in residential property sales by 2029 (18% growth) is particularly noteworthy, driven by luxury property demand from high-net-worth individuals. Greece's market shows strength through increased foreign buyer interest and construction activity, while India benefits from stable interest rates and growing high-value property demand.

The expansion leverages existing market synergies, particularly through Charles Tarbey's Australia/New Zealand operations connecting with India and UAE markets. This cross-market approach could create valuable referral networks and facilitate international property investments. The Greek operation's foundation of 3 offices and 50 agents provides an immediate operational base for growth.

MADISON, N.J., Nov. 12, 2024 /PRNewswire/ -- Century 21 Real Estate LLC, a global industry leader and the most recognized name in real estate*, is expanding the CENTURY 21® brand's international presence with the recent signings of three new Master Franchise Agreements in Greece, India and the United Arab Emirates (UAE), tapping into the growing markets in each of these countries.

The brand is thrilled to welcome Antonios Kallas and his two sons, Yannis and Athanasios, who will oversee the development of the CENTURY 21 network in Greece, further expanding its current base of operations of three offices and 50 independent agents.

"Our affiliation with Century 21 Real Estate in Greece, marks a significant milestone for both our company and the real estate industry in the region," said Antonios Kallas. "This new venture reflects our commitment to bringing world-class real estate services and innovative practices to the Greek market, building on the strong foundation and global reputation of the CENTURY 21 brand."

According to Global Property Guide, Greece is experiencing strong housing market trends including increased demand from foreign homebuyers, more residential construction activity and continued economic growth, reinforcing the country's position as an increasingly visible power player in international real estate.

"As we embark on this exciting journey, our vision is to redefine the real estate experience in Greece by delivering unparalleled customer service, cutting-edge technology and professional excellence," explained Yannis Kallas. "By leveraging the global strength of the CENTURY 21 brand and adapting it to meet the demands of our local market, we have the ability to become the leading real estate brand in Greece, helping clients make informed decisions and realize their dreams, whether they are buying, selling or investing in property."

According to Athanasios Kallas, the company's growth and expansion will be fueled by recruiting local real estate leaders who share their passion for excellence.

"By leveraging the global strength of the CENTURY 21 brand and adapting it to meet local needs, we are confident that we will set new benchmarks in the industry and make a lasting impact," he said.

Charles Tarbey, owner of CENTURY 21 Australia/New Zealand, will oversee the new Master Franchise Agreements in India and the UAE.  He recognized an opportunity to leverage existing connections between his current markets and these new countries, which will. support the expansion of the CENTURY 21® brand in all four regions.

"Over recent years, many hard-working people from India and the UAE have made Australia and New Zealand their home," explained Tarbey. "Securing the rights to operate CENTURY 21 India and CENTURY 21 United Arab Emirates will allow us to directly support this growing relationship by establishing a direct business relationship that will support the high level of interest in property ownership across all of these two countries."

Global Property Guide data indicates residential property sales in the United Arab Emirates are expected to increase by nearly 18% over the next five years, from $390 billion in 2024 to $460 billion in 2029. Among the primary drivers of growth is a surge in demand for luxury properties due to an increase in high-net-worth individuals seeking investment opportunities. 

India's real estate market outlook is also strong, with stable mortgage interest rates serving as the main drivers. In addition, increasing demand (particularly for high-value properties) and a surge in new development is contributing to a growing real estate market.

"The CENTURY 21 brand has always been known for its commanding global presence. While the numbers are certainly impressive, behind every one of the CENTURY 21 independently-owned companies there is a passionate, experienced and driven operator who is committed to making the global brand resonate locally," said Mike Miedler, president and CEO of Century 21 Real Estate LLC. "The signing of these three Master Franchise Agreements in high-growth international markets helps to reinforce our position as a global industry leader. We foresee even greater growth and opportunity with Antonios, Yannis, Athanasios and Charles as our enthusiastic brand ambassadors."

*Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 - December 1, 2023.

About Century 21 Real Estate LLC
Built on a legacy of trust and client-first service, the nearly 130,000 independent CENTURY 21® sales professionals in approximately 11,100 offices across 79 countries and territories are committed to guiding clients along every step of their real estate journey. As the most respected in the industry*, the CENTURY 21 brand equips its system members with the industry-leading tools, resources, and marketing assets that help take their business to new heights. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They include century21.com, century21.com/global, century21.com/commercialcentury21.com/finehomes and century21.com/espanol.

Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services. 

MEDIA CONTACT:
Erin Siegel
Century 21 Real Estate LLC.
erin.siegel@century21.net
201.913.1432

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/the-century-21-brand-grows-global-footprint-with-expansion-into-greece-india-and-the-united-arab-emirates-302302784.html

SOURCE Century 21 Real Estate LLC

FAQ

What new markets did Century 21 (HOUS) expand into in November 2024?

Century 21 expanded into Greece, India, and the United Arab Emirates through new Master Franchise Agreements.

What is the projected growth for UAE residential property sales by 2029?

UAE residential property sales are expected to grow by 18%, from $390 billion in 2024 to $460 billion in 2029.

Who will oversee Century 21's operations in India and UAE?

Charles Tarbey, owner of CENTURY 21 Australia/New Zealand, will oversee the Master Franchise Agreements in India and UAE.

What is the current Century 21 presence in Greece?

Century 21 currently has three offices and 50 independent agents operating in Greece.

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