RACHEL SWANN AND THE SWANN GROUP MAKE MOVE TO COLDWELL BANKER

Rhea-AI Summary

The Swann Group, a premier San Francisco-based team known for its luxury property experience, has affiliated with Coldwell Banker Realty in Northern California from Compass. The five-person team has closed over $500M in sales volume in the last decade. In the last year, Coldwell Banker has recruited 209 agents from Compass, driving more than $2.65B in sales volume. The move allows The Swann Group to leverage Coldwell Banker's strong infrastructure, marketing support, and brand resonance with consumers.

Premier San Francisco based team has affiliated with Coldwell Banker Realty in Northern California from Compass

SAN FRANCISCO , July 20, 2023 /PRNewswire/ -- Members of The Swann Group, led by Rachel Swann, have affiliated with Coldwell Banker Realty in Northern California from Compass. The Swann Group, known for its extensive luxury property experience in San Francisco, wine country and beyond, is a five-person team that has closed over $500M in sales volume in the last decade.

In the last year, Coldwell Banker has recruited 209 agents from Compass, driving more than $2.65B in sales volume, offering them opportunities for greater expansion and growth.

"The Swann Group is one of the definitive leaders in the Northern California market, and we are so proud to welcome them to Coldwell Banker," said Kamini Lane, president and CEO of Coldwell Banker Realty. "Teams like Rachel's are consistently making the move to Coldwell Banker to leverage our strong infrastructure, marketing support, and resonance that our brand has with consumers."

Residents of San Francisco, members of The Swann Group dedicate their time and talents to various local programs and associations, including Swann's position as president of the Noe Valley Neighborhood Merchants and Professionals. As a classically trained sommelier, Swann helps clients buy and sell properties in Napa and Sonoma in addition to San Francisco. In 2022, the team did more than $100M in sales volume. Swann serves as the director of the team's luxury division and Rachel Hooper is the associate director of the luxury division; both oversee luxury residence and investment specialist support.

Coldwell Banker allows agents to be more nimble than ever before and this move positions The Swann Group to work closely with other Coldwell Banker offices, including local Coldwell Banker franchises as the group grows based on client migration patterns.

"We're incredibly excited to be partnering with Coldwell Banker for the continued expansion of our team. As we grow, we wanted to partner with a brand that had the infrastructure, footprint and brand presence to support us and our clients without disruption," says Rachel Swann.

"We've long admired The Swann Group's dedication to their clients and deep passion and knowledge of the real estate market and are thrilled we get to support them," says Jennifer Lind, regional president of Coldwell Banker Realty's West Region.

About Coldwell Banker Realty

Coldwell Banker Realty is one of the largest residential real estate brokerages in Northern California and serves the markets from Monterey to Tahoe. The company has approximately 48 offices and approximately 4,000 affiliated agents. Real estate agents affiliated with the company are independent contractor agents and are not employees of the company. Coldwell Banker Realty is owned by a subsidiary of Anywhere Real Estate Inc. (NYSE:HOUS), the largest full-service residential real estate services company in the United States. For more information, visit ColdwellBankerHomes.com. CalBRE #01908304.

 

Media Contact:
Andrea Gillespie, andrea.gillespie@cbhomeoffice.com 440-821-0801

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SOURCE Coldwell Banker Realty

FAQ

Who has affiliated with Coldwell Banker Realty in Northern California?

Members of The Swann Group, led by Rachel Swann, have affiliated with Coldwell Banker Realty in Northern California.

What is the sales volume closed by The Swann Group in the last decade?

The Swann Group has closed over $500M in sales volume in the last decade.

How many agents has Coldwell Banker recruited from Compass in the last year?

Coldwell Banker has recruited 209 agents from Compass in the last year.

What is the sales volume driven by agents recruited from Compass?

Agents recruited from Compass have driven more than $2.65B in sales volume.

What benefits does The Swann Group expect from partnering with Coldwell Banker?

The Swann Group expects to leverage Coldwell Banker's strong infrastructure, marketing support, and brand resonance with consumers.