Welcome to our dedicated page for Harley-Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley-Davidson stock.
Harley-Davidson, Inc. (NYSE: HOG) is a global leader in manufacturing heavyweight motorcycles and offers customized, cruiser, and touring motorcycles along with a complete line of parts, accessories, riding gear, and apparel. Founded in 1903, the company has consistently fulfilled dreams of personal freedom, allowing people to express and liberate themselves through their unique and emotionally resonant products.
Harley-Davidson operates through three primary segments: Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial Services (HDFS), and LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. HDMC focuses on producing and selling motorcycles, parts, accessories, and apparel, while HDFS provides financing, insurance, and wholesale services to dealers and customers.
Despite facing challenges in recent years, Harley-Davidson has implemented its 'Hardwire' strategy to drive profitability and growth. In 2023, the company reported a 6% decline in consolidated revenue in Q3, with a significant drop in operating income. Nevertheless, Harley-Davidson successfully launched its pinnacle CVO motorcycles, achieving a 25% increase in CVO retail sales.
The company has also expanded into the adventure touring market with the Pan America model and electric motorcycles through the LiveWire brand. Notably, in Q1 2024, Harley-Davidson saw a 6% increase in North America retail sales, driven by the new Touring motorcycles. However, global shipments decreased by 7% due to lower wholesale volumes and pricing challenges.
Harley-Davidson remains committed to innovation with its recent launch of the 2024 Street Glide and Road Glide models, featuring advanced technology and the powerful Milwaukee-Eight 117 engine. The company also introduced the CVO™ Pan America®, marking its first foray into the adventure touring segment.
The company actively engages with its community through events like the annual Harley-Davidson Homecoming™ Festival and maintains strong labor relations, recently ratifying new collective bargaining agreements with unions in Wisconsin.
Harley-Davidson's mission extends beyond building motorcycles; it stands for the timeless pursuit of adventure and freedom for the soul. With its diverse product range, strong community engagement, and commitment to innovation, Harley-Davidson continues to define motorcycle culture worldwide.
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