Welcome to our dedicated page for Harley Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley Davidson stock.
Harley-Davidson, Inc. reports developments across its motorcycle, rider-lifestyle and financing businesses. The company is the parent of Harley-Davidson Motor Company and Harley-Davidson Financial Services, with news commonly covering motorcycle retail sales, dealer inventory, shipments, accessories, riding gear, apparel collaborations and brand platforms such as RIDE.
Updates also cover the Back to the Bricks strategic plan, quarterly results, share repurchases, restructuring costs, HDFS financing activity and the company’s controlling interest in LiveWire Group. Coverage reflects the company’s mix of heavyweight motorcycles, customizable products, rider experiences, consumer finance, insurance programs and electric-motorcycle exposure.
Harley-Davidson Financial Services (HDFS) priced tender offers to buy any and all of its outstanding 6.500% notes due 2028 ($700,000,000) and 5.950% notes due 2029 ($500,000,000) on November 21, 2025.
The Consideration per $1,000 principal is $1,055.12 for the 2028 notes and $1,059.55 for the 2029 notes, calculated using a settlement date of November 24, 2025 (Guaranteed Delivery settlement expected on or about November 26, 2025). Offers expire 5:00 p.m. ET on November 21, 2025. Accrued interest will be paid on accepted notes. Dealer managers and the tender agent contacts are identified for holders seeking assistance.
Harley-Davidson Financial Services (NYSE:HOG) commenced tender offers on November 17, 2025 to purchase for cash any and all of its outstanding medium-term notes listed below.
- 6.500% notes due 2028: $700,000,000 outstanding; U.S. Treasury reference: 4.25% UST 2/15/2028; fixed spread 35 bps.
- 5.950% notes due 2029: $500,000,000 outstanding; U.S. Treasury reference: 3.625% UST 10/31/2030; fixed spread 45 bps.
The Offers expire at 5:00 p.m. ET on November 21, 2025 (Withdrawal Deadline same time). Settlement is expected on November 24, 2025 (regular) and November 26, 2025 (guaranteed delivery). Consideration per $1,000 is set by the fixed spread plus the referenced Treasury yield; accrued interest will be paid separately.
Harley-Davidson (NYSE: HOG) reported third quarter 2025 results with consolidated revenue $1.34B (+17%) and diluted EPS $3.10 versus $0.91 a year ago. Results were driven by HDMC volume and a transformative HDFS transaction: HDFS operating income was $439M and the company expects the transaction to unlock $1.2–$1.25B of discretionary cash by Q1 2026. HDMC revenue rose 23% and global motorcycle shipments increased 33%, while global retail sales fell 6%. HDMC gross margin declined 3.7 pts and operating margin declined 1.3 pts. Company announced a $200M ASR toward a $1B repurchase program and ended the quarter with $1.8B cash.
Harley-Davidson (NYSE:HOG) unveiled select models from its 2026 motorcycle lineup on Nov 3, 2025, with additional models—including limited-production CVO—scheduled for Chapter Two on Jan 14, 2026. New availability timelines show Sport and Adventure Touring models arriving at authorized dealers globally in early 2026.
Harley introduced a new Solo Trim Package (solo seat, Dark Billiard Gray paint, cast-aluminum wheels) for three models with U.S. MSRPs: Heritage Classic $19,999, Street Bob $14,999, and Street Glide $24,999. Several model families were highlighted: Grand American Touring, Cruiser (with Milwaukee-Eight 117 in three tunes), Sport (Revolution Max updates), and Pan America 1250 variants.
Harley-Davidson (NYSE: HOG) will release third quarter 2025 financial results before market open on Tuesday, November 4, 2025.
A public audio webcast is scheduled 8:00–9:00 a.m. CT the same day; senior management will discuss financial results, business developments, and updates to the company's outlook. A supporting slide presentation will be posted prior to the webcast. Participants should register at least 10 minutes before the start time. A replay of the audio webcast will be available approximately two hours after the call concludes. Investors can access the webcast and slides via the company's investor events page.
Harley-Davidson (NYSE:HOG) has partnered with Realtree® to launch the "Get Lost" limited-edition apparel collaboration, merging motorcycle culture with outdoor aesthetics. The collection features the distinctive Realtree APG camouflage pattern across various clothing items including hoodies, jackets, graphic tees, and workwear-inspired pants.
The collection highlights include a men's long-sleeve shirt in heavyweight cotton twill, a unisex adjustable cap, insulated twill jackets for both men and women, and women's utility cargo pants. All pieces incorporate the signature Realtree APG pattern, which uniquely blends hardwoods, pine thickets, prairies, and river bottoms elements.
The collection will be available starting October 2, 2025, through h-d.com/realtree and Harley-Davidson dealerships across the United States.
Harley-Davidson (NYSE: HOG) has appointed two new independent directors to its Board: Daniel Nova, General Partner at Highland Capital Partners, and Matt Reintjes, President and CEO of YETI Holdings, effective September 15, 2025.
The appointments coincide with the retirement of directors Sara Levinson and Norman Thomas Linebarger. Nova brings expertise in strategic growth and capital allocation, while Reintjes contributes experience in leading a premium brand with a loyal customer base. These appointments bring the total to four new independent members added to the nine-member board in the last three years.
Additionally, Troy Alstead will serve as Presiding Director effective July 30, 2025, and will become Chairman of the Board on October 1, 2025.
Harley-Davidson (NYSE:HOG) has announced its quarterly dividend payment for Q3 2025. The company's Board of Directors approved a cash dividend of $0.18 per share. The dividend will be paid on September 24, 2025 to shareholders of record as of September 10, 2025.
This dividend announcement comes from the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.
Harley-Davidson (NYSE:HOG) has completed a significant milestone in its strategic partnership with KKR and PIMCO, selling 95% of its residual interests in securitized consumer loan receivables. The sale generated over $230 million in proceeds at a premium to par value, representing approximately $2 billion in retail loan receivables and $1.8 billion in related debt as of June 30, 2025.
The transaction is part of a larger strategic initiative to transform Harley-Davidson Financial Services (HDFS) into a capital-light financing business. The company expects to complete the remaining aspects, including the sale of 4.9% common equity interests to each partner at a $1.8 billion valuation, by the end of October 2025. Once completed, KKR and PIMCO will begin acquiring new consumer retail loan receivables originated by HDFS.
Harley-Davidson (NYSE:HOG) has appointed Artie Starrs as its new President and Chief Executive Officer, effective October 1, 2025. Starrs joins from Topgolf Callaway Brands, where he served as CEO of Topgolf, growing revenues by over 50% from $1.1B to $1.8B and expanding into five additional countries.
Current Chairman, President and CEO Jochen Zeitz will transition to a senior advisor role through February 2026. Troy Alstead will succeed Zeitz as Chairman of the Board. Starrs brings significant experience from previous roles, including serving as Global CEO of Pizza Hut, where he oversaw 18,000+ locations across 110 countries.