Laura Ashley H&M: New Kidswear Collaboration for Spring 2026

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H&M (OTC:HNNMY) and Laura Ashley are launching a new kidswear collaboration for Spring/Summer 2026. The Laura Ashley H&M collection features dresses, separates, swimwear and accessories for babies and kids, using archived iconic florals and coastal-inspired motifs.

The range focuses on comfort, durability and versatility, with lightweight fabrics like poplin, voile, crinkle jersey and seersucker, plus details such as broderie anglaise, ruffles and lace trims. Laura Ashley H&M will be available in stores and on hm.com starting May 21, 2026.

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NEW YORK, May 13, 2026 /PRNewswire/ -- For Spring/Summer 2026, H&M and Laura Ashley come together to launch a new kidswear collection that blends heritage design with effortless style. Featuring iconic prints from the Laura Ashley archive, there's a range of dresses, separates, swimwear and accessories for babies and kids. Laura Ashley H&M will be available in store and online at hm.com beginning May 21^st.

Designed for little ones and loved by parents, the collaboration reimagines Laura Ashley's signature aesthetic through a fresh, playful lens. Drawing on Laura Ashley's quintessential florals and classic patterns, the collection radiates a light, contemporary feel with soft coastal influences like cheerful lemon prints and delicate shell motifs. 

From dresses, matching sets, easy-to-wear separates, swimwear, and charming accessories, each piece is thoughtfully designed with comfort, durability and versatility in mind. Lightweight fabrics like poplin, voile, crinkle jersey, and seersucker, a color palette of blues, yellow, white and light pink, and details like broderie anglaise, ruffles, and lace trims ensure the collection is as easy-going as it is fashion-forward. The result is a range that feels both nostalgic and fresh, capturing the carefree spirit of childhood while staying true to the timeless design values both brands are known for.

"Bringing together the spirit of H&M kidswear with the enduring charm of Laura Ashley has been a dream collaboration. By combining Laura Ashley's iconic prints with our approach to kids fashion, we have together created a beautiful collection with a timeless feel," says Sofia Löfstedt, Head of Kidswear Design at H&M.

"So many people have a personal connection to Laura Ashley and this exciting collaboration has allowed us to introduce a sense of nostalgia and heritage design to a new generation. In creating this collection with H&M, we've reimagined our heritage, reworking some of our most iconic florals and classic motifs with a softer colour palette, coastal touches and playful details. A beautiful collection for living in and everyday adventures!" says Helen Ashmore, Head of Design at Laura Ashley.

About Laura Ashley:
Established in London in 1953, Laura Ashley is one of the world's best-loved home, fashion and lifestyle brands known for its timeless prints and iconic designs. The heritage brand has become synonymous with quintessential British style, offering women's and children's clothing and accessories, home textiles, furniture, décor and hospitality experiences. With a distinct design aesthetic, the brand is celebrated for its signature floral prints, renowned quality and expression of modern romance. Laura Ashley is part of the Marquee Brands portfolio. Marquee Brands is a premier global brand accelerator and owner of leading consumer brands across three distinct verticals: Home & Culinary, Fashion & Lifestyle and Active & Outdoor. For additional information visit lauraashley.com

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SOURCE H&M

FAQ

What is the Laura Ashley H&M kidswear collaboration for Spring 2026 (HNNMY)?

The Laura Ashley H&M collaboration is a Spring/Summer 2026 kidswear collection blending Laura Ashley heritage prints with H&M design. According to H&M, it includes dresses, separates, swimwear and accessories for babies and kids, focusing on comfort, durability and versatile everyday wear.

When will the Laura Ashley H&M kids collection launch and where can HNNMY customers buy it?

The Laura Ashley H&M kids collection launches on May 21, 2026, in selected stores and online at hm.com. According to H&M, the range will be offered both in physical locations and digital channels, making it accessible to a broad base of family shoppers.

What design features define the Laura Ashley H&M Spring/Summer 2026 kidswear collection (HNNMY)?

The collection features Laura Ashley’s archival florals and classic prints reimagined with coastal touches like lemon and shell motifs. According to H&M, it uses lightweight fabrics, soft blues, yellow, white and pink, plus broderie anglaise, ruffles and lace trims for a relaxed feel.

Which age groups does the Laura Ashley H&M kidswear collaboration target for Spring 2026?

The Laura Ashley H&M collaboration targets babies and kids, focusing on practical yet stylish pieces for everyday adventures. According to H&M, the collection includes dresses, matching sets, easy-to-wear separates, swimwear and accessories designed to suit a wide range of children’s ages and activities.

How does the Laura Ashley H&M kidswear range balance nostalgia and modern style for HNNMY shoppers?

The range combines Laura Ashley’s nostalgic florals with H&M’s contemporary kidswear approach, creating pieces that feel both classic and fresh. According to Laura Ashley, iconic motifs are reworked with softer colours, coastal elements and playful details to appeal to today’s families.

What materials are used in the Laura Ashley H&M Spring/Summer 2026 kids collection?

The collection uses lightweight materials such as poplin, voile, crinkle jersey and seersucker for comfort. According to H&M, these fabrics, combined with thoughtful details, aim to ensure durability and easy movement for children during everyday play and seasonal activities.