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HUMBL Inc. (HMBL) is a technology-driven company that delivers innovative digital solutions designed to simplify and enhance the way individuals and businesses interact with financial services, commerce, and digital assets. Operating at the intersection of financial technology (fintech), blockchain, and e-commerce, HUMBL leverages cutting-edge technologies to create seamless, user-friendly experiences across its suite of products and services.
Core Business Areas
HUMBL's primary focus lies in developing and offering digital platforms that enable secure and efficient transactions. The company's product portfolio spans multiple categories, including mobile payments, blockchain-based authentication, and ticketing solutions. These offerings are designed to cater to a diverse audience, ranging from individual consumers to small and medium-sized businesses (SMBs), as well as enterprise clients.
Market Position and Differentiation
In a highly competitive fintech landscape, HUMBL differentiates itself through its emphasis on integrating blockchain technology into everyday applications. By doing so, the company aims to provide enhanced security, transparency, and efficiency in its services. For instance, its blockchain-based ticketing solutions address critical challenges such as fraud prevention and authentication, offering a more reliable alternative to traditional ticketing systems.
Revenue Model
HUMBL generates revenue through a combination of direct sales, subscription-based services, and transaction fees. This diversified revenue model allows the company to cater to various customer needs while maintaining flexibility in its pricing strategies. By focusing on scalable and repeatable income streams, HUMBL positions itself for long-term sustainability within the fintech ecosystem.
Industry Context and Challenges
HUMBL operates within the broader context of the rapidly evolving fintech industry, which is characterized by innovation and intense competition. Key challenges include navigating complex regulatory environments, maintaining technological relevance, and addressing customer trust and adoption barriers. Despite these hurdles, HUMBL's focus on blockchain integration and its commitment to delivering user-centric solutions provide a strong foundation for its market presence.
Competitive Landscape
HUMBL faces competition from established fintech giants like PayPal and Square, as well as emerging blockchain startups. However, its unique value proposition lies in its ability to combine fintech and blockchain technologies to create innovative solutions that address specific pain points in areas like ticketing and digital payments. This strategic positioning enables HUMBL to carve out a niche within the broader fintech and e-commerce markets.
Key Value Proposition
HUMBL's core value proposition revolves around simplifying complex processes through technology. By integrating blockchain for enhanced security and transparency, the company aims to build trust among its users while delivering efficient and cost-effective solutions. Its focus on user-friendly interfaces and seamless experiences further underscores its commitment to accessibility and innovation.
Conclusion
HUMBL Inc. exemplifies the convergence of fintech, blockchain, and e-commerce, offering a diverse range of solutions that cater to the evolving needs of consumers and businesses. With its emphasis on innovation, security, and user-centric design, HUMBL continues to play a significant role in shaping the future of digital transactions and commerce.
HUMBL (OTCQB: HMBL) announced new sports marketing partnerships with mixed martial artists Jose Mariscal and Ovince Saint Preux. Mariscal will headline LFA 153 on February 17, 2023, with HUMBL branding featured prominently on his fight gear, while Saint Preux is set to fight on February 18, 2023, at UFC Fight Night. Both athletes will promote HUMBL on their social media and will connect with fans through their verified HUMBL profiles. This initiative aims to increase brand visibility and engage with customers on HUMBL's platforms, enhancing the company's outreach in the sports realm.
HUMBL, Inc. (OTC: HMBL) has launched the HUMBL Wallet, a mobile application combining digital asset management, a search engine, and verified social media profiles. Available on the Apple App Store in over 140 countries, the HUMBL Wallet aims to be a comprehensive 'Super App' for financial technology, social media, and mobile payments. It allows users to buy, sell, and hold digital assets, access various search features, and utilize verified profiles. The company plans to enhance the app with additional features and will soon enable SMB/merchant payments.
HUMBL, Inc. (OTCQB: HMBL) announced the spin-off of Tickeri, Inc. on February 10, 2023, aiming to refocus efforts on its core technologies. This strategic decision allows HUMBL to reduce its debt by over $10 million and to streamline its operations by eliminating operating expenses associated with Tickeri. The divestiture is expected to enhance shareholder equity and support HUMBL's growth objectives, including plans to uplist to a major exchange. CEO Brian Foote emphasized the move will allow for greater investment in their Web 3 platform, enabling more efficient capital allocation and reducing reliance on dilutive financing.
HUMBL announced an Equity Financing Agreement with GHS Investments, allowing the purchase of up to $20 million of HUMBL common stock. The company can initiate purchases at a 20% discount based on the average of the three lowest closing prices over the past 10 trading days. Post-uplist to Nasdaq, the discount reduces to 10%. Each put notice may not exceed $500,000 or 200% of the average daily trading volume. Further details are available in HUMBL’s 8-K filing.
HUMBL (OTCQB: HMBL) has launched a digital collectibles NFT program in partnership with the Rugby League Samoa Alliance. Fans can now collect unique NFTs of their favorite Samoa players in their HUMBL wallets, which can also be linked to various merchandise and experiences. The NFTs will be verified by BLOCKS and authenticated on the BLOCKS Registry, ensuring lifetime tracking. The partnership aims to enhance digital fan engagement and boost support for grassroots programs, while HUMBL continues to explore innovative solutions in the sports and entertainment sectors.
HUMBL announced the acquisition of BM Authentics, a provider of sports merchandise, to enhance its product offerings. The deal involved 90 million shares of HUMBL stock and $110,000 in cash. This strategic move aims to integrate verified sports memorabilia into the HUMBL platform, utilizing blockchain for authentication and tracking. Brian Meltzer from BM Authentics joins HUMBL as Vice President, Sales and Revenue, emphasizing the importance of combating fraud in the collectibles market. The acquisition aligns with HUMBL's goal to drive product sales and revenues through innovative technology.
HUMBL, Inc. (OTC Markets: HMBL) has announced a strategic technology partnership with Great Foods2Go (GF2GO) in San Diego, aimed at enhancing technology solutions for cloud kitchens and delivery services. The collaboration will integrate HUMBL’s technologies, including Wallet and Pay, to support GF2GO and its sub-brand 1Delivery. The partnership will initially focus on a cloud kitchen location that currently handles over 2,000 food orders monthly across 30 virtual brands. This location will serve as a testing ground for the best technology mix to optimize delivery services, with plans for future expansion.
HUMBL CEO Brian Foote has retired an additional 45,000 Series B Preferred Stock shares, equating to 450,000,000 common shares, enhancing efforts to reduce shareholder dilution. This retirement adds to a total of approximately 774,917,333 common shares retired at his personal expense. The market value of this latest action is around $13,500,000. Foote stated the move supports HUMBL's fundraising and acquisitions strategies.
HUMBL, Inc. has announced the termination of its Securities Exchange Agreement to acquire Agora Digital Holdings, Inc., a subsidiary of Ecoark, due to failure to agree on key terms. The transaction, initially valued at $60 million in preferred stock, could not meet closing conditions despite diligent efforts. Additionally, HUMBL accepted the resignation of Brad Hoagland from its Board of Directors. The company continues to seek viable merger and acquisition opportunities and remains active in partnerships across notable sports organizations.
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