Heliospectra Welcomes Bram Muelblok as Manager Technical Solutions
Heliospectra, a leader in intelligent LED lighting solutions for controlled environments, has announced the appointment of Bram Muelblok as Manager Technical Solutions, effective January 1st, 2025. With over 15 years of experience in lighting and horticulture, Muelblok brings expertise in optical systems, light and water measurement, and horticultural lighting.
In his new role, Muelblok will be responsible for launching HelioSENSE, Heliospectra's new fluorescence sensor designed to read plant stress and determine optimal light levels. His duties will include liaising between customers, R&D, and management to drive the development of new LED lighting solutions and sensors for the horticulture sector.
CEO Bonny Heeren expressed enthusiasm for Muelblok's addition to the team, highlighting his deep knowledge and customer-centric approach as assets to Heliospectra's expansion of LED solutions and support for growers worldwide.
Heliospectra, leader nelle soluzioni di illuminazione LED intelligenti per ambienti controllati, ha annunciato la nomina di Bram Muelblok come Manager delle Soluzioni Tecniche, con effetto dal 1 gennaio 2025. Con oltre 15 anni di esperienza nel settore dell'illuminazione e dell'orticoltura, Muelblok porta con sé competenze nei sistemi ottici, nelle misurazioni di luce e acqua, e nell'illuminazione orticola.
Nel suo nuovo ruolo, Muelblok sarà responsabile del lancio di HelioSENSE, il nuovo sensore di fluorescenza di Heliospectra progettato per rilevare lo stress delle piante e determinare i livelli ottimali di luce. Le sue mansioni includeranno il coordinamento tra clienti, R&D e management per promuovere lo sviluppo di nuove soluzioni di illuminazione LED e sensori per il settore orticolo.
Il CEO Bonny Heeren ha espresso entusiasmo per l'ingresso di Muelblok nel team, sottolineando la sua profonda conoscenza e l'approccio incentrato sul cliente come risorse per l'espansione delle soluzioni LED di Heliospectra e il supporto agli agricoltori in tutto il mondo.
Heliospectra, líder en soluciones de iluminación LED inteligentes para entornos controlados, ha anunciado el nombramiento de Bram Muelblok como Gerente de Soluciones Técnicas, a partir del 1 de enero de 2025. Con más de 15 años de experiencia en iluminación y horticultura, Muelblok aporta experiencia en sistemas ópticos, medición de luz y agua, y en iluminación hortícola.
En su nuevo rol, Muelblok será responsable del lanzamiento de HelioSENSE, el nuevo sensor de fluorescencia de Heliospectra diseñado para leer el estrés de las plantas y determinar los niveles óptimos de luz. Sus responsabilidades incluirán la comunicación entre clientes, I+D y la gestión para impulsar el desarrollo de nuevas soluciones de iluminación LED y sensores para el sector de la horticultura.
El CEO Bonny Heeren expresó su entusiasmo por la incorporación de Muelblok al equipo, destacando su profundo conocimiento y enfoque centrado en el cliente como activos para la expansión de soluciones LED de Heliospectra y el apoyo a los cultivadores en todo el mundo.
헬리오스펙트라(Heliospectra)는 통제된 환경을 위한 지능형 LED 조명 솔루션의 선두주자로서 Bram Muelblok을 기술 솔루션 매니저로 임명했다고 발표했다. 이 임명은 2025년 1월 1일부터 효력이 발생된다. 조명과 원예 분야에서 15년 이상의 경험을 가진 뮬블록은 광학 시스템, 빛 및 물 측정, 원예 조명에 대한 전문성을 갖추고 있다.
새로운 역할에서 뮬블록은 식물의 스트레스를 읽고 최적의 조명 수준을 결정하도록 설계된 헬리오스펙트라의 새로운 형광 센서인 HelioSENSE의 출시를 책임진다. 그의 업무에는 고객, 연구 개발(R&D) 및 경영진 간의 의사소통이 포함되어 새로운 조명 LED 솔루션 및 원예 부문을 위한 센서 개발을 추진하는 역할을 한다.
CEO 보니 히렌(Bonny Heeren)은 뮬블록의 팀 합류에 대한 열정을 나타내며, 그의 깊은 지식과 고객 중심의 접근 방식을 헬리오스펙트라의 LED 솔루션 확장과 전 세계 재배자 지원의 자산으로 강조했다.
Heliospectra, un leader dans les solutions d'éclairage LED intelligentes pour environnements contrôlés, a annoncé la nomination de Bram Muelblok en tant que Responsable des Solutions Techniques, à compter du 1er janvier 2025. Fort de plus de 15 ans d'expérience dans l'éclairage et l'horticulture, Muelblok apporte une expertise dans les systèmes optiques, la mesure de la lumière et de l'eau, ainsi que dans l'éclairage horticole.
Dans son nouveau rôle, Muelblok sera responsable du lancement de HelioSENSE, le nouveau capteur de fluorescence d'Heliospectra conçu pour détecter le stress des plantes et déterminer les niveaux de lumière optimaux. Ses missions incluront la liaison entre les clients, la R&D et la direction pour stimuler le développement de nouvelles solutions d'éclairage LED et de capteurs pour le secteur de l'horticulture.
Le PDG Bonny Heeren a exprimé son enthousiasme pour l'ajout de Muelblok à l'équipe, soulignant ses connaissances approfondies et son approche centrée sur le client comme des atouts pour l'expansion des solutions LED d'Heliospectra et pour le soutien aux producteurs dans le monde entier.
Heliospectra, ein führender Anbieter intelligenter LED-Beleuchtungslösungen für kontrollierte Umgebungen, hat die Ernennung von Bram Muelblok als Manager technische Lösungen zum 1. Januar 2025 bekannt gegeben. Mit über 15 Jahren Erfahrung in der Beleuchtung und im Gartenbau bringt Muelblok Fachwissen in optischen Systemen, Licht- und Wasser-Messungen sowie in der gartenbaulichen Beleuchtung mit.
In seiner neuen Funktion wird Muelblok für die Einführung von HelioSENSE, dem neuen Fluoreszenzsensor von Heliospectra, verantwortlich sein, der dazu entwickelt wurde, den Pflanzenstress zu erkennen und die optimalen Lichtwerte zu bestimmen. Zu seinen Aufgaben gehört die Kommunikation zwischen Kunden, Forschung & Entwicklung und Management, um die Entwicklung neuer LED-Beleuchtungslösungen und Sensoren für den Gartenbausektor voranzutreiben.
CEO Bonny Heeren äußerte Begeisterung über Muelsbloks Addition zum Team und hob dessen tiefes Wissen sowie den kundenorientierten Ansatz als Bereicherung für die Expansion der LED-Lösungen von Heliospectra und die Unterstützung von Landwirten weltweit hervor.
- Appointment of experienced professional Bram Muelblok as Manager Technical Solutions
- Launch of HelioSENSE, a new fluorescence sensor for plant stress and light level optimization
- Potential for future development of sensors to detect water and salt stress in plants
- None.
Bram's career, including an impressive track record working as Sales Manager and Technical Sales Engineer, is marked by a passion for exploring new product-market combinations and translating customer needs into actionable strategies. His strong analytical skills and deep commitment to customer satisfaction will be invaluable as he takes on the Manager Technical Sales position, liaising between Heliospectra's customers, R&D team, and management, driving the development of new LED lighting solutions and sensors for the horticulture sector.
Throughout his career, Bram has shown dedication to helping clients deploy and optimize lighting systems. His hands-on approach includes providing both pre-sales and post-sales support, conducting market research, and maintaining close relationships with clients to ensure ongoing satisfaction and identify opportunities for improvement. Additionally, his expertise in optical systems, light and water measurement, and horticultural lighting makes him a perfect fit for Heliospectra's team of forward-thinking professionals.
At Heliospectra, Bram will be responsible for launching HelioSENSE, Heliospectra's new fluorescence sensor, which can read plant stress and determine the ideal light level for the plant in a certain growth stage. The feedback from this type of biofeedback sensor will, in the future, be able to provide information about more than just the optimal light level. For example, we can see water stress and salt stress.
"We are thrilled to welcome Bram Muelblok to Heliospectra," said Bonny Heeren, CEO of Heliospectra. "His deep knowledge of horticulture lighting and his commitment to finding the best solutions for customers perfectly align with our values and goals. Bram's experience and skill set will be a great asset to our team as we expand our LED solutions and support growers worldwide."
"I'm thrilled to join Heliospectra and contribute to a company that's driving innovation in horticultural lighting," said Bram Muelblok. "With my background in the technical and sales aspects of this industry, I'm excited to bridge the gap between our customers and Heliospectra's R&D team to create tailored solutions that enhance crop performance and sustainability. I look forward to leveraging my experience to help our clients optimize their lighting systems and to foster long-lasting partnerships that push the boundaries of what's possible in controlled environment agriculture."
Heliospectra is eager to welcome Bram Muelblok as a key member of the team and looks forward to the continued advancements he will bring to our clients and the industry.
For More Information:
Rebecca Nordin, CCO and Head of IR at Heliospectra | +46 (0)72 536 8116 | sales@heliospectra.com
http://www.heliospectra.com
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SOURCE Heliospectra
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