Haleon Welcomes Joe Sta-Romana as Chief Customer Officer to Lead US Growth and Transformation
Haleon has appointed Joe Sta-Romana as Chief Customer Officer (CCO) for its US business, effective December 1, 2024. Sta-Romana, who previously led Unilever's Walmart business and has over 20 years of experience in the FMCG sector, will lead the organization's customer strategy and drive growth in the US market. In his new role, he will focus on implementing customer-focused strategies, improving data analytics, enhancing digital solutions, and building stronger partnerships with key retailers. The appointment aims to strengthen Haleon's position in delivering better everyday health solutions through improved customer relationships.
Haleon ha nominato Joe Sta-Romana come Chief Customer Officer (CCO) per il suo mercato statunitense, con effetto dal 1° dicembre 2024. Sta-Romana, che in precedenza ha guidato il business di Unilever con Walmart e vanta oltre 20 anni di esperienza nel settore dei beni di consumo, guiderà la strategia di customer care dell'organizzazione e promuoverà la crescita nel mercato statunitense. Nel suo nuovo ruolo, si concentrerà sull'implementazione di strategie orientate al cliente, sul miglioramento dell'analisi dei dati, sull'ottimizzazione delle soluzioni digitali e sul rafforzamento delle partnership con i principali rivenditori. Questa nomina mira a rafforzare la posizione di Haleon nel fornire soluzioni per la salute quotidiana migliori attraverso relazioni con i clienti più solide.
Haleon ha designado a Joe Sta-Romana como Chief Customer Officer (CCO) para su negocio en EE. UU., con efecto a partir del 1 de diciembre de 2024. Sta-Romana, quien anteriormente lideró el negocio de Walmart en Unilever y cuenta con más de 20 años de experiencia en el sector de bienes de consumo, dirigirá la estrategia de clientes de la organización y promoverá el crecimiento en el mercado estadounidense. En su nuevo cargo, se centrará en implementar estrategias centradas en el cliente, mejorar el análisis de datos, potenciar las soluciones digitales y construir alianzas más sólidas con los principales minoristas. La designación tiene como objetivo fortalecer la posición de Haleon en la entrega de mejores soluciones de salud diaria a través de relaciones con los clientes mejoradas.
헤일론은 2024년 12월 1일부터 미국 사업부의 최고 고객 책임자 (CCO)로 조 스타로마나를 임명했습니다. 스타로마나는 이전에 유니레버의 월마트 사업을 이끌었으며, FMCG 분야에서 20년 이상의 경험을 가지고 있습니다. 그는 조직의 고객 전략을 이끌고 미국 시장에서 성장을 주도할 것입니다. 새로운 역할에서 그는 고객 중심의 전략을 구현하고, 데이터 분석을 개선하며, 디지털 솔루션을 강화하고, 주요 소매업체와의 파트너십을 강화하는 데 집중할 것입니다. 이번 임명은 고객 관계 개선을 통해 헤일론이 더 나은 일상 건강 솔루션을 제공하는 데 있어 입지를 강화하는 것을 목표로 합니다.
Haleon a nommé Joe Sta-Romana en tant que Chief Customer Officer (CCO) pour son activité aux États-Unis, à compter du 1er décembre 2024. Sta-Romana, qui a précédemment dirigé l'activité Walmart d'Unilever et possède plus de 20 ans d'expérience dans le secteur des biens de consommation, sera chargé de la stratégie client de l'organisation et de la croissance sur le marché américain. Dans son nouveau rôle, il se concentrera sur la mise en œuvre de stratégies centrées sur le client, l'amélioration de l'analyse des données, l'optimisation des solutions numériques et le renforcement des partenariats avec les principaux détaillants. Cette nomination vise à renforcer la position de Haleon dans la fourniture de meilleures solutions de santé au quotidien grâce à de meilleures relations clients.
Haleon hat Joe Sta-Romana mit Wirkung zum 1. Dezember 2024 zum Chief Customer Officer (CCO) für sein US-Geschäft ernannt. Sta-Romana, der zuvor das Walmart-Geschäft von Unilever geleitet hat und über mehr als 20 Jahre Erfahrung im FMCG-Sektor verfügt, wird die Kundenstrategie der Organisation leiten und das Wachstum auf dem US-Markt vorantreiben. In seiner neuen Rolle wird er sich darauf konzentrieren, kundenorientierte Strategien umzusetzen, Datenanalysen zu verbessern, digitale Lösungen zu optimieren und stärkere Partnerschaften mit wichtigen Einzelhändlern aufzubauen. Die Ernennung zielt darauf ab, die Position von Haleon bei der Bereitstellung besserer Alltagsgesundheitslösungen durch verbesserte Kundenbeziehungen zu stärken.
- Strategic hire with extensive FMCG experience and proven track record with major retailers
- Focus on improving data analytics and digital solutions for business growth
- Enhancement of customer partnerships and retail relationships
- None.
Joe brings extensive leadership experience to the role, having spent over 20 years in the FMCG sector and serving in the military. Most recently Joe led Unilever's Walmart business, overseeing the company's largest US customer. In his previous roles at P&G and Unilever, Joe led large, cross-functional teams and delivered results across sales, category management, and insights.
"Joe's unique blend of military and commercial experience will be invaluable as we drive our next phase of growth," said Lisa Paley, President North America. "His people-first leadership philosophy, combined with a deep understanding of customer needs and market dynamics, positions him to make an immediate impact as we continue to innovate and adapt in a rapidly evolving business environment. With our world-class, iconic brands and innovative solutions, we are poised to bring more people into better everyday health."
In his new role, Joe will drive growth through customer-focused strategies, leveraging improved data analytics and enhanced digital solutions. He will build stronger partnerships with key retailers, ensuring Haleon remains a trusted and valuable partner.
"I am excited to join Haleon at such a pivotal time in our journey. Our customers are at the heart of everything we do. By understanding their challenges and opportunities, we can deliver tailored, innovative solutions that drive success for both sides. I look forward to building on Haleon's strong foundation of customer value and working alongside our teams to ensure we remain a trusted and valuable partner to all our customers," said Joe Sta-Romana, US Chief Customer Officer. "Our purpose to deliver better everyday health with humanity will guide our efforts as we continue to grow and transform."
Joe will be part of the Haleon
About Haleon US
Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with Humanity. Haleon's product portfolio spans six major categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, Wellness, and Sexual Wellness. Built on trusted science, innovation, and deep human understanding, Haleon's
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SOURCE Haleon
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