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Holley Performance Brands to Showcase Safety and Racing Innovations at PRI 2024

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Holley Performance Brands (NYSE: HLLY) announced its participation in the Performance Racing Industry (PRI) 2024 tradeshow, showcasing new safety and racing innovations. The company will debut two key products: the Stilo ST6 helmet and the HANS IV device.

The ST6 helmet features new composite technology making it one of the lightest on the market, enhanced interior padding, improved ventilation, and advanced communications technology. The HANS IV device represents an evolution in head and neck restraints, featuring a lighter, more ergonomic design and advanced protection using specialty composite materials.

The company will display these products alongside other racing brands including Holley EFI, MSD, RacePak, Earl's, and NOS at the show, taking place December 12-14 at the Indiana Convention Center.

Holley Performance Brands (NYSE: HLLY) ha annunciato la sua partecipazione alla fiera del settore delle corse Performance Racing Industry (PRI) 2024, presentando nuove innovazioni in materia di sicurezza e corsa. L'azienda farà il debutto di due prodotti chiave: il casco Stilo ST6 e il dispositivo HANS IV.

Il casco ST6 è dotato di una nuova tecnologia composita che lo rende uno dei più leggeri sul mercato, con imbottiture interne migliorate, ventilazione ottimizzata e tecnologia di comunicazione avanzata. Il dispositivo HANS IV rappresenta un'evoluzione nei sistemi di protezione della testa e del collo, con un design più leggero ed ergonomico e una protezione avanzata grazie all'uso di materiali compositi speciali.

Durante il salone, l'azienda esporrà questi prodotti insieme ad altri marchi delle corse, tra cui Holley EFI, MSD, RacePak, Earl's e NOS, presso il Centro Convenzioni dell'Indiana, dal 12 al 14 dicembre.

Holley Performance Brands (NYSE: HLLY) anunció su participación en la feria del sector de carreras Performance Racing Industry (PRI) 2024, mostrando nuevas innovaciones en seguridad y carreras. La empresa presentará dos productos clave: el casco Stilo ST6 y el dispositivo HANS IV.

El casco ST6 cuenta con nueva tecnología compuesta, lo que lo convierte en uno de los más ligeros en el mercado, con acolchado interior mejorado, ventilación optimizada y tecnología de comunicación avanzada. El dispositivo HANS IV representa una evolución en los sistemas de sujeción de cabeza y cuello, con un diseño más ligero y ergonómico, y una protección avanzada utilizando materiales compuestos especiales.

La empresa exhibirá estos productos junto a otras marcas de carreras, incluyendo Holley EFI, MSD, RacePak, Earl's y NOS, en la exposición que tendrá lugar del 12 al 14 de diciembre en el Centro de Convenciones de Indiana.

홀리 퍼포먼스 브랜드 (NYSE: HLLY)는 2024 퍼포먼스 레이싱 산업(PRI) 전시회에 참가하여 새로운 안전 및 레이싱 혁신을 선보일 것이라고 발표했습니다. 이 회사는 두 가지 주요 제품인 스틸로 ST6 헬멧HANS IV 장치를 공개할 예정입니다.

ST6 헬멧은 새로운 복합 재료 기술이 적용되어 시장에서 가장 가벼운 헬멧 중 하나이며, 개선된 내부 패딩, 향상된 환기 및 고급 통신 기술을 특징으로 합니다. HANS IV 장치는 머리와 목 고정 장치의 진화를 나타내며, 더 가볍고 인체 공학적인 디자인과 특수 복합 재료를 사용하여 향상된 보호 기능을 제공합니다.

회사는 이 제품들을 홀리 EFI, MSD, RacePak, Earl's, NOS 등 다른 레이싱 브랜드와 함께 전시할 예정이며, 전시회는 12월 12일부터 14일 사이 인디애나 컨벤션 센터에서 개최됩니다.

Holley Performance Brands (NYSE: HLLY) a annoncé sa participation au salon Performance Racing Industry (PRI) 2024, mettant en avant de nouvelles innovations en matière de sécurité et de course. L'entreprise fera ses débuts avec deux produits clés : le casque Stilo ST6 et le dispositif HANS IV.

Le casque ST6 est doté d'une nouvelle technologie composite, ce qui en fait l'un des plus légers du marché, avec un rembourrage intérieur amélioré, une ventilation optimisée et une technologie de communication avancée. Le dispositif HANS IV représente une évolution des systèmes de protection de la tête et du cou, avec un design plus léger et ergonomique et une protection avancée grâce à des matériaux composites spéciaux.

L'entreprise exposera ces produits aux côtés d'autres marques de course, y compris Holley EFI, MSD, RacePak, Earl's et NOS, lors du salon qui se tiendra du 12 au 14 décembre au Centre de Congrès de l'Indiana.

Holley Performance Brands (NYSE: HLLY) gab die Teilnahme an der Performance Racing Industry (PRI) 2024 Messe bekannt, wo neue Sicherheits- und Renninnovationen präsentiert werden. Das Unternehmen wird zwei Schlüsselprodukte vorstellen: den Stilo ST6 Helm und das HANS IV Gerät.

Der ST6 Helm verfügt über eine neue Verbundtechnologie, die ihn zu einem der leichtesten auf dem Markt macht, sowie über verbesserte Innenpolsterung, optimierte Belüftung und fortschrittliche Kommunikationstechnologie. Das HANS IV Gerät stellt eine Weiterentwicklung der Kopf- und Nackenstützen dar, mit einem leichteren, ergonomischeren Design und einer verbesserten Sicherheit durch spezielle Verbundmaterialien.

Das Unternehmen wird diese Produkte zusammen mit anderen Rennmarken wie Holley EFI, MSD, RacePak, Earl's und NOS auf der Messe ausstellen, die vom 12. bis 14. Dezember im Indiana Convention Center stattfindet.

Positive
  • Introduction of new innovative safety products (Stilo ST6 helmet and HANS IV device)
  • Product expansion targeting wider market reach with HANS IV device
Negative
  • None.

New products from iconic brands like Stilo and HANS underscore company’s motorsports safety leadership

BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced its return to the Performance Racing Industry (PRI) 2024 tradeshow, where it will showcase cutting-edge products from its iconic safety and racing brands, including Stilo, Simpson, HANS, RaceQuip, Holley EFI and MSD.

Pictured: The Stilo ST6 helmet, featuring enhanced comfort, superior performance and unmatched protection (Photo: Business Wire)

Pictured: The Stilo ST6 helmet, featuring enhanced comfort, superior performance and unmatched protection (Photo: Business Wire)

“From pavement to dirt, we’re engaging a passionate base of enthusiasts with world-class solutions that bring performance, safety, fun and excitement to motorsports racing,” said Matthew Stevenson, President and Chief Executive Officer, Holley Performance Brands. “We are proud to have the strongest Safety & Racing portfolio in the industry, and PRI is the ideal stage to show how our innovative products are moving our industry forward and empowering racers to confidently and safely take the wheel.”

Featured Safety Innovations at PRI 2024

Holley Performance Brands will showcase products from across its Safety & Racing consumer vertical grouping, including the debut of two new standout solutions designed to set new benchmarks in motorsports safety.

The Stilo ST6 helmet incorporates new breakthrough innovations from one of the most respected brands in the industry. The helmet is designed to meet the real-world demands of motorsports at the highest level with:

  • New composite technology – Manufactured utilizing a new composite layup, the ST6 composite is one of the lightest composite helmets on the market.
  • Puro technology – By utilizing different blends of carbon fiber and layup techniques, Stilo sets the benchmark in the industry with our “zero” helmet line as the lightest helmet on the market.
  • Enhanced interior padding and improved ventilation – Featuring new fabrics and channels, the ST6 is the new standard in comfort.
  • Advanced communications technology – Stilo offers a wide range of communication kits and adapters, allowing crystal clear communication in any environment.
  • Meets or exceeds all safety standards across the globe.

The HANS IV device is the latest iteration of the brand’s revered head and neck restraints. Building on the legacy of the HANS III, the HANS IV is specially designed to reach a wider range of racing enthusiasts, including customers looking to make their first purchase from the renowned HANS brand. The HANS IV features:

  • Lighter, more ergonomic design for improved comfort, functionality and extended wear
  • Advanced protection utilizing a specialty blend of composite materials, compatible with both legacy Hans posts and other tethers
  • Accepted in all racing series

“These new innovations demonstrate how our leading brands are helping drivers push the limits of exhilaration with unparalleled protection, confidence and style,” said Jordon Musser, Senior Vice President, Safety and Electronics, Holley Performance Brands. “Products like the Stilo ST6 and HANS IV meet the evolving needs of motorsports enthusiasts, make high performance safety more accessible for more enthusiasts and underscore our goal to be the undisputed global leader in automotive performance solutions.”

In addition to its safety portfolio, Holley Performance Brands will also showcase its top racing brands and performance products, including Holley EFI® fuel injection systems, Holley® carburetors and fuel systems, MSD® ignitions, RacePak® data acquisition systems, Earl’s®, NOS® nitrous oxide systems and more.

Connect with Holley Performance Brands at PRI 2024

As the world’s largest gathering of motorsports professionals, PRI has been the premier show for manufacturers, retailers, race teams and media since 1988. This year’s show will take place from December 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis.

Attendees can connect with Holley Performance Brands at the following booth grouping:

  • Holley Performance Brands: Green Hall, Booth #1229
  • Stilo: Green Hall, Booth #1225
  • Simpson, HANS, RaceQuip: Green Hall, Booth #1313

For more information on PRI 2024, click here.

For more Holley Performance Brands company news, click here.

Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products and brands, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2024, and in any subsequent filings with the SEC.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

Media Relations Contact(s):

Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com

Investor Relations Contacts:

Anthony Rozmus / Neel Sikka

Solebury Strategic Communications

203-428-3224

Holley@soleburystrat.com

Source: Holley Performance Brands

FAQ

What new products is Holley (HLLY) showcasing at PRI 2024?

Holley is showcasing two new safety products at PRI 2024: the Stilo ST6 helmet and the HANS IV head and neck restraint device, along with other racing products from brands like Holley EFI, MSD, and NOS.

When and where is Holley (HLLY) presenting at PRI 2024?

Holley will present at PRI 2024 from December 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, with booths located in the Green Hall (Booths #1229, #1225, and #1313).

What are the key features of Holley's (HLLY) new Stilo ST6 helmet?

The Stilo ST6 helmet features new composite technology making it one of the lightest helmets, Puro technology, enhanced interior padding, improved ventilation, and advanced communications technology.

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