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Flowmaster Introduces Signature Series Premium Exhaust Line

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Flowmaster, part of Holley Performance Brands (NYSE: HLLY), has launched the Flowmaster Signature Series, a new premium exhaust line for modern trucks. This next-generation system offers increased power and performance, a finely tuned sound, and features brushed stainless steel for durability and aesthetics. Available for popular truck models, it delivers significant gains in power and torque over stock systems.

Key features include:

  • More aggressive sound performance
  • Cat-Back and Axle-Back systems maintaining emissions compliance
  • Simple installation with factory hanger locations
  • Hand-welded and made in the USA
The launch aligns with Holley's mission to enhance automotive enthusiasts' experiences and taps into the growing market for high-performance exhaust solutions. The Flowmaster Signature Series will be showcased at the upcoming SEMA event.

Flowmaster, parte di Holley Performance Brands (NYSE: HLLY), ha lanciato la Flowmaster Signature Series, una nuova linea di scarichi premium per i camion moderni. Questo sistema di nuova generazione offre maggiore potenza e prestazioni, un suono affinato e presenta acciaio inox spazzolato per durabilità ed estetica. Disponibile per i modelli di camion più popolari, garantisce guadagni significativi in potenza e coppia rispetto ai sistemi di serie.

Le caratteristiche principali includono:

  • Prestazioni sonore più aggressive
  • Sistemi Cat-Back e Axle-Back che rispettano le normative sulle emissioni
  • Installazione semplice con posizioni di supporto originali
  • Salvato a mano e realizzato negli Stati Uniti
Il lancio si allinea con la missione di Holley di migliorare le esperienze degli appassionati di automobili e sfrutta il mercato in crescita per soluzioni di scarichi ad alte prestazioni. La Flowmaster Signature Series sarà presentata al prossimo evento SEMA.

Flowmaster, parte de Holley Performance Brands (NYSE: HLLY), ha lanzado la Flowmaster Signature Series, una nueva línea de escapes premium para camiones modernos. Este sistema de próxima generación ofrece mayor potencia y rendimiento, un sonido cuidadosamente ajustado y presenta acero inoxidable cepillado para durabilidad y estética. Disponible para los modelos de camiones más populares, proporciona ganancias significativas en potencia y torque en comparación con los sistemas de serie.

Las características clave incluyen:

  • Rendimiento sonoro más agresivo
  • Sistemas Cat-Back y Axle-Back que cumplen con las normativas de emisiones
  • Instalación sencilla con ubicaciones de soporte de fábrica
  • Soldado a mano y fabricado en EE. UU.
El lanzamiento se alinea con la misión de Holley de mejorar la experiencia de los entusiastas del automovilismo y aprovecha el mercado en crecimiento de soluciones de escapes de alto rendimiento. La Flowmaster Signature Series será presentada en el próximo evento SEMA.

플로우마스터(Flowmaster)는 홀리 퍼포먼스 브랜드(Holley Performance Brands, NYSE: HLLY)의 일부로, 현대 트럭을 위한 프리미엄 배기 시스템인 Flowmaster Signature Series를 출시했습니다. 이 차세대 시스템은 증가된 출력과 성능, 정교하게 조율된 사운드, 내구성과 미관을 위한 브러시드 스테인리스 스틸을 특징으로 합니다. 인기 있는 트럭 모델을 위해 제공되며, 기본 시스템에 비해 상당한 출력 및 토크 상승을 제공합니다.

주요 특징은 다음과 같습니다:

  • 더욱 공격적인 사운드 성능
  • 배기 가스 배출 규정을 준수하는 Cat-Back 및 Axle-Back 시스템
  • 공장 행거 위치를 이용한 간단한 설치
  • 수작업 용접 및 미국에서 제조
이 출시 행사는 홀리의 자동차 애호가들의 경험을 향상시키려는 사명과 일치하며, 고성능 배기 솔루션 시장의 성장에 발맞추고 있습니다. Flowmaster Signature Series는 다가오는 SEMA 행사에서 선보일 예정입니다.

Flowmaster, faisant partie de Holley Performance Brands (NYSE: HLLY), a lancé la Flowmaster Signature Series, une nouvelle ligne d'échappements premium pour camions modernes. Ce système de nouvelle génération offre une puissance et des performances accrues, un son finement réglé et utilise de l'acier inoxydable brossé pour la durabilité et l'esthétique. Disponible pour les modèles de camions populaires, il offre des gains significatifs en puissance et en couple par rapport aux systèmes d'origine.

Les caractéristiques clés comprennent:

  • Une performance sonore plus agressive
  • Systèmes Cat-Back et Axle-Back conformes aux normes d'émission
  • Installation simple avec positions de support d'origine
  • Soudé à la main et fabriqué aux États-Unis
Le lancement s'inscrit dans la mission de Holley d'améliorer l'expérience des passionnés d'automobile et exploite le marché croissant des solutions d'échappements haute performance. La Flowmaster Signature Series sera présentée lors du prochain événement SEMA.

Flowmaster, Teil von Holley Performance Brands (NYSE: HLLY), hat die Flowmaster Signature Series auf den Markt gebracht, eine neue Premium-Auspufflinie für moderne Lastwagen. Dieses System der nächsten Generation bietet erhöhte Leistung und Performance, einen perfekt abgestimmten Klang und besteht aus gebürstetem Edelstahl für Langlebigkeit und Ästhetik. Verfügbar für beliebte Lastwagenmodelle, sorgt es für signifikante Steigerungen in Leistung und Drehmoment im Vergleich zu Serienanlagen.

Zu den wichtigsten Merkmalen gehören:

  • Aggressivere Klangperformance
  • Cat-Back- und Axle-Back-Systeme, die die Emissionsvorschriften einhalten
  • Einfache Installation mit werksseitigen Aufhängungspositionen
  • Handgeschweißt und in den USA hergestellt
Die Einführung steht im Einklang mit Holleys Mission, die Erfahrungen von Automobil-Enthusiasten zu verbessern und greift in den wachsenden Markt für Hochleistungs-Auspufflösungen ein. Die Flowmaster Signature Series wird auf der bevorstehenden SEMA-Veranstaltung präsentiert.

Positive
  • Launch of premium Flowmaster Signature Series exhaust line for modern trucks
  • Significant gains in power and torque over stock exhaust systems
  • Expansion into growing modern truck segment
  • Potential for new growth opportunities in the automotive aftermarket
  • Aligns with company's strategy to meet performance needs of modern truck enthusiasts
Negative
  • None.

Insights

The launch of Flowmaster's Signature Series premium exhaust line represents a strategic move by Holley Performance Brands to capitalize on the growing modern truck aftermarket. With 14 million vehicles potentially benefiting from exhaust upgrades, this product line targets a significant market opportunity.

Key points to consider:

  • Addresses popular truck models (Ram 1500, GM 1500, Ford F-150, Toyota Tacoma)
  • Offers power and torque gains over stock systems
  • Features premium materials and design for durability and aesthetics
  • Maintains emissions compliance, important for legal modifications

While this product launch is positive for Holley's growth strategy, its immediate impact on financials may be The success will depend on market reception, pricing strategy and ability to capture market share from competitors. Investors should monitor sales performance and market penetration in the coming quarters to gauge the impact on Holley's revenue and profitability.

Holley's introduction of the Flowmaster Signature Series aligns with key trends in the automotive aftermarket:

  • Growing demand for high-performance upgrades in the modern truck segment
  • Emphasis on premium, durable materials (brushed stainless steel)
  • Focus on user-friendly installation for DIY enthusiasts
  • Balancing performance gains with emissions compliance

The product's positioning as a premium offering could potentially improve Holley's profit margins. However, success will hinge on effective marketing and distribution strategies, especially given the competitive nature of the exhaust system market.

The upcoming SEMA show presence indicates Holley's commitment to showcasing this product line, which could generate buzz and potential partnerships within the industry. Long-term, this launch reinforces Holley's strategy of diversifying its product portfolio across various enthusiast segments, potentially reducing reliance on any single market niche.

Iconic brand brings advanced exhaust power and performance to modern truck owners

BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Flowmaster, part of the Holley Performance Brands (NYSE: HLLY) portfolio, today announced the launch of the Flowmaster Signature Series, the brand’s new premium exhaust line. Engineered for increased power and performance, the next-generation exhaust system provides a finely tuned sound, and features brushed stainless steel for a clean, high-end look that resists premature rusting.

Flowmaster Signature Series delivers increased power and torque over stock exhaust system (Photo: Business Wire)

Flowmaster Signature Series delivers increased power and torque over stock exhaust system (Photo: Business Wire)

Available for modern truck applications including the Ram 1500, GM 1500, Ford F-150 and Toyota Tacoma, the Flowmaster Signature Series delivers significant gains in power and torque over stock exhaust systems and is made from top-of-the-line materials that deliver maximum durability and better heat control. The Signature Series also features a unique user-friendly design that allows for simplified at-home installation.

“At Holley our mission is to deliver performance, safety, fun and excitement to automotive enthusiasts around the world,” said Matthew Stevenson, President & CEO, Holley Performance Brands “The new Flowmaster Signature Series embodies that mission, allowing our customers to modify their vehicles and take their driving experiences to the next level with enhanced power, a refined aesthetic and a distinctive exhaust tone.”

With nearly 14 million vehicles currently on the road that could benefit from an upgraded exhaust system, the market for high-performance exhaust solutions continues to expand. As Holley works to help customers make their vehicles faster, louder and more fun to drive, the Flowmaster Signature Series opens new growth opportunities, offering a premium product that boosts performance and style.

“We know that one of the top automotive aftermarket modifications a driver makes to their vehicle is the exhaust,” said Osvaldo Gallegos, Vice President of Modern Truck & Off-Road Division, Holley Performance Brands. “With the modern truck segment seeing continual growth, this is the time to introduce the Flowmaster Signature Series. We’re giving truck enthusiasts an elevated modification option to meet their desire for maximum durability and performance.”

Key features and benefits of the Flowmaster Signature Series include:

  • Significant gains in power and torque
  • More aggressive sound performance than stock
  • Cat-Back and Axle-Back systems that maintain emissions compliance
  • Premium materials for that premium look and enhanced corrosion protection
  • Simple and convenient installation with factory hanger locations
  • Hand-welded and made in the USA

Holley continues to focus on launching new products like the Flowmaster Signature Series that meet the performance needs of modern truck enthusiasts. The exhaust line is one of several key offerings that will serve as a cornerstone of the Holley Performance Brands booth at SEMA in early November.

Customers can now explore the complete portfolio of Flowmaster products on the brand’s newly launched website. Designed for an enhanced user experience, the site brings product information to the forefront, making it easy for enthusiasts to shop for the brand’s innovative performance mufflers and exhaust systems.

For more Holley company news, click here.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

Media Relations Contact(s):

Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com

Investor Relations Contacts:

Anthony Rozmus / Neel Sikka

Solebury Strategic Communications

203-428-3224

Holley@soleburystrat.com

Source: Holley Performance Brands

FAQ

What is the Flowmaster Signature Series and when was it launched?

The Flowmaster Signature Series is a new premium exhaust line for modern trucks, launched by Flowmaster, a brand under Holley Performance Brands (NYSE: HLLY). It was announced on October 15, 2024.

What are the key features of the Flowmaster Signature Series exhaust system?

The Flowmaster Signature Series offers increased power and performance, a finely tuned sound, brushed stainless steel construction, significant gains in power and torque, more aggressive sound performance, emissions compliance, simple installation, and is hand-welded and made in the USA.

Which truck models are compatible with the Flowmaster Signature Series?

The Flowmaster Signature Series is available for modern truck applications including the Ram 1500, GM 1500, Ford F-150, and Toyota Tacoma.

How does the Flowmaster Signature Series impact Holley's (HLLY) market position?

The launch of the Flowmaster Signature Series opens new growth opportunities for Holley (HLLY) by offering a premium product in the expanding market for high-performance exhaust solutions, particularly in the growing modern truck segment.

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