Himax and AUO Partner to Showcase Revolutionary AmLED® Integrated Automotive Display Platform at CES 2025
Rhea-AI Summary
Himax Technologies (HIMX) and AUO announced their collaboration to showcase AUO's AmLED® integrated automotive display platform at CES 2025. The partnership combines AUO's Display HMI technologies with Himax's automotive IC solutions to create advanced smart cockpit experiences.
The showcase features two main demonstrations: a 16-inch AmLED® display utilizing Himax's HX6630-B local dimming Tcon with bridge feature, achieving 50% power savings, and HX83195 TDDI for 3.2K x 2K resolution. The second demo presents dual 23-inch curved displays powered by Himax's HX82105-A automotive DDIC and HX8880-F local dimming Tcon, offering up to 4800 dimming zones and privacy functions.
The collaboration aims to enhance visual clarity, vehicle occupant interaction, and overall performance while supporting sustainability goals in automotive display technology.
Positive
- Partnership with AUO, a major display manufacturer, strengthens market position
- Demonstration of advanced automotive display solutions with 50% power savings
- Integration of multiple proprietary technologies (DDIC, TDDI, local dimming Tcon)
- Expansion in the growing automotive display market
Negative
- None.
Insights
The strategic partnership between Himax and AUO represents a significant advancement in automotive display technology. The integration of Himax's HX6630-B local dimming Tcon achieving <percent>50%</percent> power savings, combined with the HX83195 TDDI supporting 3.2K x 2K resolution, positions both companies at the forefront of the rapidly growing smart cockpit market.
The dual 23-inch curved display solution with HX82105-A DDIC and HX8880-F Tcon offering 4800 dimming zones demonstrates technical superiority in the automotive display segment. This technological edge could translate into significant market share gains in the projected <money>$38.8 billion</money> automotive display market by 2028.
The AmLED® platform addresses three critical trends in automotive displays: sustainability, safety and user experience. The <percent>50%</percent> power reduction aligns with stringent automotive efficiency requirements, while the privacy function with active anti-glare mode tackles a growing safety concern in modern vehicle design.
With major automakers transitioning to large, curved displays and enhanced HMI solutions, this partnership positions both companies to capture significant market share in the premium vehicle segment. The pillar-to-pillar display capability and high-resolution touch interface meet the increasing demand for seamless cockpit integration, a key differentiator in luxury vehicle markets.
Combining AUO’s Display HMI and Himax’s Most Comprehensive Automotive IC Technologies to Shape the Future of Smart, Sustainable In-Car Displays
TAINAN, Taiwan, Jan. 07, 2025 (GLOBE NEWSWIRE) -- Himax Technologies, Inc. (“Himax” or “Company”) (Nasdaq: HIMX), an industry leader in fabless display driver ICs and semiconductors, and AUO Corporation (“AUO”) (TWSE: 2409), a technology-driven company advancing the frontier of display innovation, today announced their collaboration to showcase AUO’s groundbreaking Display HMI—AmLED® integrated automotive display platform, featuring Himax’s advanced automotive IC solutions at CES 2025. Together, AUO and Himax form an intelligent automotive display platform that sets new benchmarks for clarity, functionality, and sustainability in smart cockpit experiences for modern vehicles.
As the automotive industry accelerates towards smart and autonomous vehicles, AUO leverages its advanced Display HMI technologies to offer a suite of innovations for smart cockpit, enhancing user experience, improving visual clarity, and supporting the development of green technology. Himax, with years of leadership and a dominant market share in automotive IC solutions, plays a key role and was chosen as a trusted partner in realizing this vision. Renowned for its expertise and comprehensive automotive portfolio, including traditional DDIC, TDDI, local dimming Tcon and other advanced solutions, Himax continues to drive innovation in the automotive display sector.
At CES 2025, AUO exhibits innovative AmLED® display technologies, powered by a series of Himax’s industry-leading automotive technologies. One demo features a 16-inch AmLED® display that incorporates Himax’s local dimming Tcon with bridge feature, HX6630-B, achieving up to
Complemented by Himax’s local dimming Tcon HX8880-F, which provides up to 4800 dimming zones, these AmLED® technologies deliver exceptional contrast. The HX8880-F also enables a privacy function with active anti-glare mode for the passenger-side screen, enhancing driver safety and focus. Combining superior display contrast, energy efficiency, instant touch response, and driver protection features, AmLED® display technologies enhance visual clarity, vehicle occupant interaction, and overall performance in the smart cockpit. This integrated innovation not only meets the evolving technical demands of modern automotive systems but also supports next-gen human-machine interfaces and sustainability goals, driving the future of automotive display technology while elevating both functionality and aesthetics.
“At AUO, our core foundation as a world-leading innovator in display technologies drives us to push the boundaries of smart mobility and realize innovative applications through diverse Display HMI solutions,” said Dr. Wei-Lung Liau, Chief Technology Officer at AUO. “Our AmLED® automotive display solutions showcased at CES 2025 advance integration of sustainability with exceptional energy efficiency, meeting the evolving needs of smart and autonomous vehicles. The collaboration with Himax allows us to tap into world-class automotive IC solutions, ensuring seamless integration and optimal performance of automotive displays. This not only elevates the user experience but also revolutionizes the overall functionality of modern vehicles, further paving the way for the future of smart, sustainable mobility services.”
Jordan Wu, Chief Executive Officer at Himax added: “Himax is honored to be a trusted partner of AUO, a world leader in display innovation, leveraging each company’s expertise to raise the bar in automotive display technologies. Together, we aim to enhance the driving and passenger experience by offering a safer, more immersive, and enjoyable ride. We are proud to provide reliable, cutting-edge semiconductor solutions with our proven automotive product suite for AmLED® displays, enhancing Display HMI capabilities and supporting the automotive industry's drive for sustainability,” concluded Jordan.
About Himax Technologies, Inc.
Himax Technologies, Inc. (NASDAQ: HIMX) is a leading global fabless semiconductor solution provider dedicated to display imaging processing technologies. The Company’s display driver ICs and timing controllers have been adopted at scale across multiple industries worldwide including TVs, PC monitors, laptops, mobile phones, tablets, automotive, ePaper devices, industrial displays, among others. As the global market share leader in automotive display technology, the Company offers innovative and comprehensive automotive IC solutions, including traditional driver ICs, advanced in-cell Touch and Display Driver Integration (TDDI), local dimming timing controllers (Local Dimming Tcon), Large Touch and Display Driver Integration (LTDI) and OLED display technologies. Himax is also a pioneer in tinyML visual-AI and optical technology related fields. The Company’s industry-leading WiseEyeTM Ultralow Power AI Sensing technology which incorporates Himax proprietary ultralow power AI processor, always-on CMOS image sensor, and CNN-based AI algorithm has been widely deployed in consumer electronics and AIoT related applications. Himax optics technologies, such as diffractive wafer level optics, LCoS microdisplays and 3D sensing solutions, are critical for facilitating emerging AR/VR/metaverse technologies. Additionally, Himax designs and provides touch controllers, OLED ICs, LED ICs, EPD ICs, power management ICs, and CMOS image sensors for diverse display application coverage. Founded in 2001 and headquartered in Tainan, Taiwan, Himax currently employs around 2,200 people from three Taiwan-based offices in Tainan, Hsinchu and Taipei and country offices in China, Korea, Japan, Germany, and the US. Himax has 2,649 patents granted and 402 patents pending approval worldwide as of December 31, 2024.
Forward Looking Statements
Factors that could cause actual events or results to differ materially from those described in this conference call include, but are not limited to, the effect of the Covid-19 pandemic on the Company’s business; general business and economic conditions and the state of the semiconductor industry; market acceptance and competitiveness of the driver and non-driver products developed by the Company; demand for end-use applications products; reliance on a small group of principal customers; the uncertainty of continued success in technological innovations; our ability to develop and protect our intellectual property; pricing pressures including declines in average selling prices; changes in customer order patterns; changes in estimated full-year effective tax rate; shortage in supply of key components; changes in environmental laws and regulations; changes in export license regulated by Export Administration Regulations (EAR); exchange rate fluctuations; regulatory approvals for further investments in our subsidiaries; our ability to collect accounts receivable and manage inventory and other risks described from time to time in the Company's SEC filings, including those risks identified in the section entitled "Risk Factors" in its Form 20-F for the year ended December 31, 2023 filed with the SEC, as may be amended.
Company Contacts:
Eric Li, Chief IR/PR Officer
Himax Technologies, Inc.
Tel: +886-6-505-0880
Fax: +886-2-2314-0877
Email: hx_ir@himax.com.tw
www.himax.com.tw
Karen Tiao, Investor Relations
Himax Technologies, Inc.
Tel: +886-2-2370-3999
Fax: +886-2-2314-0877
Email: hx_ir@himax.com.tw
www.himax.com.tw
Mark Schwalenberg, Director
Investor Relations - US Representative
MZ North America
Tel: +1-312-261-6430
Email: HIMX@mzgroup.us
www.mzgroup.us