Harte Hanks Extends Line of Credit with Texas Capital Bank
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Insights
Harte Hanks' extension of its secured revolving line of credit represents a strategic financial maneuver to bolster the company's liquidity and working capital. The extension of the maturity date of the credit facility by six months provides the company with a buffer to manage its cash flow more effectively, particularly as it navigates the execution of its transformation plan, Elevate.
The significance of this move can be analyzed through the lens of liquidity management. By securing additional time before the repayment of the credit facility is due, Harte Hanks ensures that it does not face a liquidity crunch, which could have potentially disrupted its operational capabilities. This action underscores the confidence of Texas Capital Bank in Harte Hanks' financial health and business strategy.
For stakeholders, this indicates a proactive approach by management to secure financial stability and may reflect positively on the company's risk profile. However, it is imperative to monitor the company's subsequent financial performance to ensure that the extended credit line is utilized effectively to generate returns rather than merely deferring financial obligations.
The extension of Harte Hanks' line of credit is not only a financial decision but also a strategic one, tied to the company's growth and transformation initiatives under the Elevate plan. This move is likely to support investments in client offerings, a critical aspect given the competitive nature of the customer experience industry.
Enhanced client offerings could lead to increased customer satisfaction and retention, which, in turn, could translate into higher revenue streams. The market will be observing how effectively Harte Hanks can leverage this financial flexibility to differentiate itself from competitors and capture a larger market share.
Additionally, the company's ability to secure an extension from its lender may signal to the market a level of underlying strength and potential for future growth, which could influence investor sentiment. However, the true measure of success will be in the tangible outcomes of the investments made with this credit facility.
Extends Existing Line of Credit by Six Months
CHELMSFORD, MA / ACCESSWIRE / January 4, 2024 / Harte Hanks, Inc. (NASDAQ:HHS), a leading global customer experience company focused on bringing companies closer to customers for 100 years, today announced that the company has extended its
The Company intends to use the credit facility for working capital and to create growth opportunities by investing in and enhancing client offerings.
"Texas Capital continues to be an important partner for Harte Hanks, and we are gratified in their confidence to extend our line of credit," commented Kirk Davis, Harte Hanks' Chief Executive Officer. "Having launched our transformation plan, Elevate, in Q3 of 2023, this successful extension supports our growth and transformation initiatives for the future."
About Harte Hanks:
Harte Hanks (NASDAQ:HHS) is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics and actionable insights combined with seamless program execution to better understand, attract and engage their customers.
Using its unparalleled resources and award-winning talent in the areas of Customer Care, Fulfillment and Logistics, and Marketing Services, Harte Hanks has a proven track record of driving results for some of the world's premier brands, including HBOMax, GlaxoSmithKline, Unilever, Pfizer, Volvo, Ford, FedEx, Midea, Sony and IBM among others. Headquartered in Chelmsford, Massachusetts, Harte Hanks has over 2,500 employees in offices across the Americas, Europe, and Asia Pacific.
For more information, visit hartehanks.com
As used herein, "Harte Hanks" or "the Company" refers to Harte Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks of Harte Hanks, Inc.
Cautionary Note Regarding Forward-Looking Statements:
Our press release and related earnings conference call contain "forward-looking statements" within the meaning of U.S. federal securities laws. All such statements are qualified by this cautionary note, provided pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements other than historical facts are forward-looking and may be identified by words such as "may," "will," "expects," "believes," "anticipates," "plans," "estimates," "seeks," "could," "intends," or words of similar meaning. These forward-looking statements are based on current information, expectations and estimates and involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to vary materially from what is expressed in or indicated by the forward-looking statements. In that event, our business, financial condition, results of operations or liquidity could be materially adversely affected and investors in our securities could lose part or all of their investments. These risks, uncertainties, assumptions and other factors include: (a) local, national and international economic and business conditions, including (i) the outbreak of diseases, such as the COVID-19 coronavirus, which has curtailed travel to and from certain countries and geographic regions, created supply chain disruption and shortages, disrupted business operations and reduced consumer spending, (ii) market conditions that may adversely impact marketing expenditures, (iii) the impact of the Russia/Ukraine conflict on the global economy and our business, including impacts from related sanctions and export controls and (iv) the impact of economic environments and competitive pressures on the financial condition, marketing expenditures and activities of our clients and prospects; (b) the demand for our products and services by clients and prospective clients, including (i) the willingness of existing clients to maintain or increase their spending on products and services that are or remain profitable for us, and (ii) our ability to predict changes in client needs and preferences; (c) economic and other business factors that impact the industry verticals we serve, including competition and consolidation of current and prospective clients, vendors and partners in these verticals; (d) our ability to manage and timely adjust our facilities, capacity, workforce and cost structure to effectively serve our clients; (e) our ability to improve our processes and to provide new products and services in a timely and cost-effective manner though development, license, partnership or acquisition; (f) our ability to protect our facilities against security breaches and other interruptions and to protect sensitive personal information of our clients and their customers; (g) our ability to respond to increasing concern, regulation and legal action over consumer privacy issues, including changing requirements for collection, processing and use of information; (h) the impact of privacy and other regulations, including restrictions on unsolicited marketing communications and other consumer protection laws; (i) fluctuations in fuel prices, paper prices, postal rates and postal delivery schedules; (j) the number of shares, if any, that we may repurchase in connection with our repurchase program; (k) unanticipated developments regarding litigation or other contingent liabilities; (l) our ability to complete anticipated divestitures and reorganizations, including cost-saving initiatives; (m) our ability to realize the expected tax refunds; and (n) other factors discussed from time to time in our filings with the Securities and Exchange Commission, including under "Item 1A. Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2022 which was filed on March 31, 2023. The forward-looking statements in this press release and our related earnings conference call are made only as of the date hereof, and we undertake no obligation to update publicly any forward-looking statement, even if new information becomes available or other events occur in the future.
Investor Relations Contact:
Rob Fink or Tom Baumann
646.809.4048 / 646.349.6641
FNK IR
HHS@fnkir.com
SOURCE: Harte Hanks, Inc.
View the original press release on accesswire.com
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