Patrick Dempsey Returns to Racing in Back on Track Docuseries from the Mobil 1™ brand and Hagerty
Rhea-AI Summary
Hagerty (NYSE: HGTY) announced a new docuseries, Back on Track, featuring actor Patrick Dempsey's return to racing. In collaboration with the Mobil 1 team, the four-part series offers behind-the-scenes access as Dempsey competes in the Porsche Endurance Challenge North America. The series premieres on November 11 via Hagerty Media's YouTube and Samsung TV+ channels. Subsequent episodes will air on November 18, November 25, and December 5. The docuseries follows Dempsey and teammate Patrick Long as they race the #98 Wright Motorsports Porsche 718 Cayman GT4 RS Clubsport across various tracks including Circuit of the Americas, Road America, and Sonoma Raceway. The final race is a six-hour enduro at Circuit of the Americas. The series also features racer Tanner Foust and showcases a bespoke livery for Dempsey's Porsche, commemorating Mobil 1's 50th anniversary.
Positive
- New docuseries 'Back on Track' increases brand visibility for Hagerty.
- Collaboration with high-profile partners Mobil 1, Porsche, and Patrick Dempsey.
- Premiere on popular platforms YouTube and Samsung TV+ enhances audience reach.
Negative
- No direct financial benefits or metrics reported from the docuseries.
News Market Reaction 1 Alert
On the day this news was published, HGTY declined 2.94%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Back on Track is set to premiere on Monday, November 11 via Hagerty Media's YouTube and Samsung TV+ channels. Be sure to tune in to the exhilarating action both on- and off-track at the following:
- Episode 1 premiere: Monday, November 11 at 8 a.m. Eastern
o Hagerty Media's YouTube – Episode 1 Link
o Samsung TV+ channels (channels: 2545 in the
- Episodes 2, 3 and 4 will debut on November 18, November 25 and December 5
"This has been an exciting project to work on with Mobil 1, Porsche and Hagerty," said Patrick Dempsey. "I have really enjoyed reuniting with Patrick Long. We've had a great season and hope to finish strong in
The docuseries invites racing fans and motorsports enthusiasts to follow along as Dempsey and teammate Patrick Long pilot the #98 Wright Motorsports Porsche 718 Cayman GT4 RS Clubsport through the 2024 race season. This year, the races began with 60-minute competitions at Circuit of the
"It was an honor to celebrate Patrick Dempsey's iconic return to racing by collaborating with him as he competed in the newly launched Porsche Endurance Challenge North America series," shares Ryan Allen, Brand & Partnerships Manager of
Dempsey and Long have raced together under various banners throughout the years. Dempsey has stood on the podium at the world's most iconic races, including the 24 Hours of LeMans and the Rolex 24 at Daytona, while Long, a fellow Porsche ambassador, has a rich racing career, previously winning the 24 Hours of LeMans, the Rolex 24 at Daytona and 12 Hours of Sebring. Back on Track also features racer Tanner Foust, whose background includes winning the Formula Drift Championship twice and becoming the US Rallycross Champion three years in a row. This will notably be Foust's first time in a sanctioned sports car series.
Additionally, during the docuseries, the Mobil 1 brand will unveil a bespoke livery for Dempsey's Porsche, which will feature a unique black and gold theme to commemorate the brand's 50th anniversary. Dempsey's Porsche 718 Cayman GT4 RS Clubsport is sponsored by Porsche AG/Porsche Motorsport North America, the Mobil 1 brand, Hagerty, RAFA Racing Club and Dream Drives for Kids.
"We're so grateful to Patrick Dempsey and the Mobil 1 brand for helping us bring this series to life. At Hagerty, we cherish driving and the racers like Dempsey who hone their skills through competitive motorsports," explains Larry Webster, Senior Vice President of Media and Editorial for Hagerty. "We believe that the love of cars and driving is a unifying force, and through this series you'll see not just on-track action, but how a team works together to win. Plus, audiences will see Dempsey's skill behind the wheel and his motorsports passion."
Back on Track was produced by the Mobil 1 team and Hagerty Media and directed by award-winning television producer Robert Dalrymple.
About Mobil 1™
For 50 years, Mobil 1 has been trusted by drivers to keep their engines running longer. Our products combine the latest technology and innovation to exceed the toughest standards of vehicle manufacturers and tuning shops—so consumers can get the most out of their time behind the wheel, both on the road and on the track. Turn every day into an adventure with Mobil 1, the world's leading synthetic motor oil brand. Learn more at www.mobil1.us or and follow @Mobil1Racing on Instagram and X. Join us. For the love of driving(sm).
About Hagerty (NYSE: HGTY)
Hagerty is an automotive lifestyle brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in
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SOURCE Hagerty
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