Heritage Cannabis Announces the Launch of Heritage Helps, a New Multi-Faceted Program Focused on the Advancement of the Company’s Environmental and Social Strengths, Highlighting its Commitment to Corporate Social Responsibility

Rhea-AI Summary

Heritage Cannabis Holdings Corp. (CSE: CANN, OTCQX: HERTF) has launched Heritage Helps, a multi-faceted program for community and environmental support, set to roll out throughout 2022. The initiative aims to enhance environmental sustainability by converting packaging for the Pura Vida brand to recyclable and biodegradable materials. Additionally, a partnership with a national organization aimed at assisting underserved individuals will be announced this summer. CEO David Schwede emphasizes the company's commitment to positively impacting both the environment and local communities.

Positive

• Launch of 'Heritage Helps' program focusing on environmental and community support.
• Transition of Pura Vida packaging to recyclable and biodegradable materials.
• Upcoming partnership with a national organization to aid underserved communities.

Negative

• None.

TORONTO--(BUSINESS WIRE)-- Heritage Cannabis Holdings Corp. (CSE: CANN) (OTCQX: HERTF) (“Heritage” or the “Company”), is pleased to announce the launch of Heritage Helps, a new program embraced by management, employees and stakeholders that will be introduced throughout 2022. Heritage Helps is a multi-faceted program that combines initiatives that support the environment and communities in which it operates.

Heritage is committed to being as environmentally sensitive as possible while remaining competitive in the market in both product quality and the pricing to which our customers have become accustomed. The Company’s first initiative is to convert all packaging for its Pura Vida brand to the most environmentally friendly packaging feasible. At the heart of Pura Vida is simplicity and thankfulness with no negative vibes. To broaden this sentiment to our environmental footprint, going forward Pura Vida’s packaging will include the use of paper-based, recyclable and/or biodegradable bags and tubes. With a more environmentally sustainable focus, the Pura Vida brand will better reflect its underlying meaning.

Additionally, this summer Heritage will be announcing a partnership with an organization that is focused on people in need. Whether the needs are related to clothing, food, jobs, health, services or accessible cannabis. The partner organization is planning to expand across Canada and be nationally recognized as a resource for the under-served, and Heritage Helps will be there in support of these efforts, connecting with the community.

“We have spent over a year transitioning Heritage to a true brands company, and now with a solid foundation we are in a position to give back both environmentally and through social programs,” said David Schwede, CEO of Heritage. “Having dealt with financial stress and addictions in my family I have always wanted to be in a position to help. It doesn’t take much to make a difference and with our committed staff and small investment in our environmental footprint and community involvement we can be truly impactful through Heritage Helps.”

About Heritage Cannabis Holdings Corp.
Heritage Cannabis is a leading cannabis company offering innovative products to both the medical and recreational legal cannabis markets in Canada and the U.S., operating under two licensed manufacturing facilities in Canada. The company has an extensive portfolio of high-quality cannabis products under the brands Purefarma, Pura Vida, RAD, Premium 5, feelgood., the CB4 suite of medical products in Canada and ArthroCBD in the U.S.

ON BEHALF OF THE BOARD OF DIRECTORS OF HERITAGE CANNABIS HOLDINGS CORP.

“David Schwede”
David Schwede, CEO

The Canadian Securities Exchange has neither approved nor disapproved the contents of this news release.

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Kelly Castledine

Tel: 647-660-2560

Source: Heritage Cannabis Holdings Corp.