Through the "Trade and Technology Empowerment for the Earthquake Region" program, Hepsiburada Contributed to a TRY 3 Billion Trade Volume in the Region in a Nine Month Period ended December 18, 2023

Rhea-AI Summary

D-MARKET Electronic Services & Trading (Hepsiburada) (NASDAQ: HEPS) announces the nine months results of the 'Trade and Technology Empowerment for the Earthquake Region' program, showing significant growth in active merchants, trade volume, and social responsibility activities.

Insights

Financial Analyst

The recent report from Hepsiburada detailing the progress of their 'Trade and Technology Empowerment for the Earthquake Region' program indicates a significant increase in active merchants and sales volume in the affected region. The addition of approximately 16,000 active merchants and the generation of a trade volume exceeding TRY 3 billion are indicative of robust growth for the company within a relatively short time frame. This growth is particularly notable considering it has been achieved in an area affected by an earthquake, suggesting effective crisis management and strategic market penetration.

Furthermore, the empowerment of over 3,000 women entrepreneurs and women's cooperatives, contributing to a trade volume of TRY 174 million, aligns with global trends towards inclusive economic growth and could positively influence investor perception. The company's social responsibility initiatives, such as reaching out to more than 4,000 children and providing e-commerce training to university students, may enhance Hepsiburada's brand reputation and loyalty, potentially leading to long-term benefits.

E-Commerce Specialist

The opening of E-Commerce Specialization Centers by Hepsiburada is a strategic move that could strengthen the company's market position by fostering a new generation of online sellers. Training over a thousand merchants signals an investment in the human capital of the region, which can lead to sustained growth and innovation in the e-commerce sector. This initiative may also act as a catalyst for regional economic development, potentially creating a positive feedback loop that can attract further investment.

The reported figures suggest that Hepsiburada's platform is effectively scaling, which can be attributed to its focus on integrating local businesses into the digital economy. This may serve as a case study for e-commerce platforms operating in emerging markets or regions recovering from natural disasters, highlighting the potential for digital platforms to contribute to economic recovery and resilience.

Sustainability Analyst

Hepsiburada's program not only demonstrates corporate social responsibility but also integrates sustainability into its business model. The focus on empowering women entrepreneurs and the company's outreach to children through social responsibility activities reflect an understanding of the importance of social capital. These actions could lead to a more sustainable and equitable business ecosystem in the long run. Investors increasingly value companies with strong environmental, social and governance (ESG) practices and Hepsiburada's program could potentially enhance its ESG profile.

It is also worth considering the long-term impact of such initiatives on the local economy and society. By fostering entrepreneurship and providing training, Hepsiburada is contributing to the development of human capital, which is a critical component of sustainable economic development. This approach could lead to improved livelihoods and resilience in the face of future challenges.

ISTANBUL, Dec. 26, 2023 /PRNewswire/ -- D-MARKET Electronic Services & Trading (d/b/a "Hepsiburada") (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as "Hepsiburada" or the "Company"), announces the nine months results of the "Trade and Technology Empowerment for the Earthquake Region" program (the "Program") for the period from March 6, 2023 to December 18, 2023.

Since the Program's launch in March 2023:

• The total number of active merchants operating in the earthquake region has reached approximately 16,000, with around 2,400 new businesses selling their products online through Hepsiburada.
• Active sellers in the earthquake region sold a total of 6.2 million products through 3.9 million orders, generating a trade volume exceeding TRY 3 billion.
• The trade volume generated by over 3,000 women entrepreneurs and women's cooperatives in the region reached approximately TRY 174 million.
• In addition to its E-Commerce Specialization Center in Adana, in November, 2023, Hepsiburada opened its second center (in Hatay). Through the E-Commerce Specialization Centers, Hepsiburada supports existing merchants and organizes training courses and programs for those who are new to the e-commerce market. Over a thousand merchants from the region have benefitted from such training courses.
• Hepsiburada has reached out to more than 4,000 children in the region through the Program's social responsibility activities.
• Hepsiburada, in association with the "Promise for Tomorrow Training" program, organized "E-Commerce, Entrepreneurship and Marketing" courses for third and fourth year university students in the provinces affected by the earthquakes. Upon its launch, one hundred young people participated in the training program to commemorate the centennial of the Republic of Türkiye.

The Program is expected to last for two years as of its inception.

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release, and include but are not limited to statements regarding Hepsiburada's "Trade and Technology Empowerment for the Earthquake Region" program. These forward-looking statements can be identified by terminology such as "may," "could," "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "targets," "likely to" and similar statements.

These forward-looking statements are based on management's current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada's business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2022 annual report filed with the SEC on Form 20-F on May 1, 2023 (Commission File Number: 001-40553), and in particular the "Risk Factors" section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management's estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada's views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting over 61 million members with approximately 211 million stock keeping units across over 30 product categories. Hepsiburada provides goods and services through its hybrid model combining first-party direct sales (1P model) and a third-party marketplace (3P model) with over 101 thousand merchants.

With its vision of leading the digitalization of commerce, Hepsiburada acts as a reliable, innovative and purpose-led companion in consumers' daily lives. Hepsiburada's e-commerce platform provides a broad ecosystem of capabilities for merchants and consumers including: last-mile delivery and fulfilment services, advertising services, on-demand grocery delivery services, and payment solutions offered through Hepsipay, Hepsiburada's payment companion and BNPL solutions provider. HepsiGlobal offers a selection from international merchants through its inbound arm while outbound operations aim to enable merchants in Türkiye to make cross-border sales.

Since its founding in 2000, Hepsiburada has been purpose-led, leveraging its digital capabilities to develop the role of women in the Turkish economy. Hepsiburada started the 'Technology Empowerment for Women Entrepreneurs' programme in 2017, which has supported over 47.5 thousand female entrepreneurs throughout Türkiye to reach millions of customers with their products.

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SOURCE HEPSIBURADA

FAQ

What is the name of the company and its ticker symbol?

The company is D-MARKET Electronic Services & Trading, also known as Hepsiburada, with the ticker symbol NASDAQ: HEPS.

What are the key highlights of the 'Trade and Technology Empowerment for the Earthquake Region' program results?

The program saw a total of approximately 16,000 active merchants, 6.2 million products sold through 3.9 million orders, generating a trade volume exceeding TRY 3 billion. Additionally, over 3,000 women entrepreneurs and women's cooperatives in the region reached a trade volume of approximately TRY 174 million.

What social responsibility activities were conducted by Hepsiburada as part of the program?

Hepsiburada reached out to more than 4,000 children in the region and organized 'E-Commerce, Entrepreneurship and Marketing' courses for third and fourth year university students in the affected provinces, benefiting one hundred young people.

How long is the Program expected to last?

The Program is expected to last for two years as of its inception.