Hepsiburada and Vodafone Türkiye Join Forces to Enhance Customer Experience
Hepsiburada (NASDAQ: HEPS) and Vodafone Türkiye have announced a strategic collaboration to enhance customer experience in e-commerce and telecommunications. The partnership integrates a new 'Hepsiburada for Vodafone Users' platform into the Vodafone Yanımda app, which has over 16 million users.
Hepsiburada will manage end-to-end e-commerce operations, offering access to 280 million SKUs across 30+ product categories. Customers will receive rewards including free data, special discounts, and promotions. New Vodafone Red members will get a complimentary one-year Hepsiburada Premium membership, which includes free delivery, scheduled shipping, 3% cashback, 50% off furniture assembly, and a BluTV subscription.
Hepsiburada (NASDAQ: HEPS) e Vodafone Türkiye hanno annunciato una collaborazione strategica per migliorare l'esperienza dei clienti nell'e-commerce e nelle telecomunicazioni. La partnership integra una nuova piattaforma 'Hepsiburada per gli utenti Vodafone' nell'app Vodafone Yanımda, che ha oltre 16 milioni di utenti.
Hepsiburada gestirà le operazioni e-commerce end-to-end, offrendo accesso a 280 milioni di SKU provenienti da oltre 30 categorie di prodotto. I clienti riceveranno premi, tra cui dati gratis, sconti speciali e promozioni. I nuovi membri Vodafone Red riceveranno un abbonamento Premium Hepsiburada gratuito per un anno, che include consegne gratuite, spedizioni programmate, 3% di cashback, 50% di sconto sull'assemblaggio di mobili e un abbonamento BluTV.
Hepsiburada (NASDAQ: HEPS) y Vodafone Türkiye han anunciado una colaboración estratégica para mejorar la experiencia del cliente en el comercio electrónico y las telecomunicaciones. La asociación integra una nueva plataforma 'Hepsiburada para usuarios de Vodafone' en la app Vodafone Yanımda, que cuenta con más de 16 millones de usuarios.
Hepsiburada gestionará las operaciones de comercio electrónico de manera integral, ofreciendo acceso a 280 millones de SKU en más de 30 categorías de productos. Los clientes recibirán recompensas como datos gratis, descuentos especiales y promociones. Los nuevos miembros de Vodafone Red obtendrán un año de membresía Premium Hepsiburada gratis, que incluye entrega gratuita, envíos programados, 3% de reembolso, 50% de descuento en el ensamblaje de muebles y una suscripción a BluTV.
Hepsiburada (NASDAQ: HEPS)와 Vodafone Türkiye는 전자상거래 및 통신 분야에서 고객 경험을 향상시키기 위한 전략적 협력을 발표했습니다. 이 파트너십은 1600만 명 이상의 사용자가 있는 Vodafone Yanımda 앱에 'Vodafone 사용자용 Hepsiburada' 플랫폼을 통합합니다.
Hepsiburada는 엔드 투 엔드 전자상거래 운영을 관리하며, 280백만 개의 SKU에 30개 이상의 제품 카테고리에 접근할 수 있는 서비스를 제공합니다. 고객은 무료 데이터, 특별 할인 및 프로모션을 포함한 보상을 받게 됩니다. 새로운 Vodafone Red 회원은 무료 1년 Hepsiburada 프리미엄 멤버십을 받게 되며, 여기에는 무료 배송, 예약 배송, 3% 캐시백, 가구 조립 50% 할인 및 BluTV 구독이 포함됩니다.
Hepsiburada (NASDAQ: HEPS) et Vodafone Türkiye ont annoncé une collaboration stratégique pour améliorer l'expérience client dans le commerce électronique et les télécommunications. Le partenariat intègre une nouvelle plateforme 'Hepsiburada pour les utilisateurs de Vodafone' dans l'application Vodafone Yanımda, qui compte plus de 16 millions d'utilisateurs.
Hepsiburada gérera les opérations de commerce électronique de bout en bout, offrant un accès à 280 millions de SKU dans plus de 30 catégories de produits. Les clients recevront des récompenses telles que des données gratuites, des remises spéciales et des promotions. Les nouveaux membres Vodafone Red bénéficieront d'un abonnement Premium Hepsiburada gratuit d'un an, qui comprend la livraison gratuite, l'expédition programmée, un cashback de 3%, 50% de réduction sur le montage de meubles et un abonnement à BluTV.
Hepsiburada (NASDAQ: HEPS) und Vodafone Türkiye haben eine strategische Zusammenarbeit angekündigt, um das Kundenerlebnis im E-Commerce und in der Telekommunikation zu verbessern. Die Partnerschaft integriert eine neue Plattform 'Hepsiburada für Vodafone-Nutzer' in die Vodafone Yanımda-App, die über 16 Millionen Benutzer hat.
Hepsiburada wird die E-Commerce-Operationen von Anfang bis Ende verwalten und Zugang zu 280 Millionen SKU aus über 30 Produktkategorien anbieten. Kunden erhalten Belohnungen wie kostenlose Daten, spezielle Rabatte und Aktionen. Neue Vodafone Red-Mitglieder erhalten ein kostenloses einjähriges Hepsiburada Premium-Abonnement, das kostenlosen Versand, geplante Lieferung, 3% Cashback, 50% Rabatt auf Möbelmontage und ein BluTV-Abonnement umfasst.
- Strategic partnership with Vodafone Türkiye provides access to 16 million potential customers
- Integration into Vodafone's app expands distribution channel for 280 million SKUs
- Partnership includes customer incentives and rewards program to drive engagement
- Potential for customer base expansion through cross-promotional activities
- None.
Insights
This strategic partnership represents a significant market expansion opportunity for Hepsiburada. By integrating with Vodafone's 16 million-user base through the Yanımda app, Hepsiburada gains direct access to a massive potential customer pool. The collaboration's structure is particularly clever - offering free data, special discounts and Premium membership benefits creates multiple touchpoints for customer engagement and retention.
The deal's architecture reveals sophisticated customer acquisition strategy: The complimentary one-year Hepsiburada Premium membership for new Vodafone Red subscribers serves as an effective conversion funnel. Premium benefits like free delivery and cashback typically lead to increased purchase frequency and higher average order values. The BluTV subscription addition is a strategic move to enhance the value proposition and differentiate from competitors.
For context, Türkiye's e-commerce market has been growing rapidly, with mobile shopping being a key driver. This partnership capitalizes on this trend by seamlessly integrating Hepsiburada's 280 million SKUs into a major telecom app, potentially creating a significant competitive advantage in mobile commerce penetration.
The technical implementation of this partnership demonstrates sophisticated platform integration capabilities. Embedding a full e-commerce operation within a telecom app while maintaining access to Hepsiburada's entire catalog requires robust API architecture and seamless backend integration. The ability to process rewards, manage data allocation and handle cross-platform user authentication points to significant technical infrastructure investment.
The end-to-end e-commerce operations management by Hepsiburada within Vodafone's ecosystem suggests a microservices architecture that can scale effectively with user demand. This technical foundation enables real-time inventory management across 30+ product categories while supporting complex promotional mechanics like dynamic discounting and data rewards.
ISTANBUL, Jan. 17, 2025 (GLOBE NEWSWIRE) -- D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading e-commerce technology platform in Türkiye, and Vodafone Türkiye, a leading mobile telecommunications company, have announced a strategic collaboration aimed at enhancing customer experience in the e-commerce and telecommunication sectors.
The collaboration integrates the new “Hepsiburada for Vodafone Users” platform into the Vodafone Yanımda app, which has over 16 million users. Hepsiburada will manage the end-to-end e-commerce operations on this new platform, providing easy access to Hepsiburada’s 280 million SKUs across more than 30 product categories. Customers shopping on this platform will benefit from rewards, including free data, special discounts, and promotions.
The collaboration also provides additional benefits to new Vodafone Red members, including a complimentary one-year membership to Hepsiburada’s loyalty program, Hepsiburada Premium. Hepsiburada Premium offers a variety of benefits, including free delivery, scheduled shipping,
At a joint event announcing the initiative, Vodafone Türkiye CEO Engin Aksoy stated, “Partnering with Hepsiburada allows us to redefine e-commerce with an innovative platform that provides excellent shopping experience and exclusive rewards. This partnership marks the beginning of a long-term collaboration in e-commerce.” Hepsiburada CEO Nilhan Onal Gökçetekin added, “Hepsiburada is proud to partner with Vodafone to offer a seamless shopping experience. This collaboration combines the strengths of two industry leaders to bring added value to millions of Vodafone Türkiye customers, further cementing our position as the most recommended e-commerce platform in Türkiye.”
This initiative is expected to provide both companies with the opportunity to expand their customer base while offering customers a fast, convenient, and highly rewarding shopping experience.
Forward-Looking Statements
This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release, and include but are not limited to, statements regarding our collaboration with Vodafone. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements.
These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make.
These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.
About Hepsiburada
Hepsiburada is a leading e-commerce technology platform in Türkiye, operating through a hybrid model that combines first-party direct sales (1P) and a third-party marketplace (3P) with approximately 100 thousand merchants.
With its vision of leading the digitalization of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers’ daily lives. Hepsiburada’s e-commerce platform offers a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfillment services, advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada’s integrated fintech platform, Hepsipay, provides secure payment solutions, including digital wallets, general-purpose loans, buy now pay later (BNPL) and one-click checkout, enhancing shopping convenience for consumers across online and offline while driving higher sales conversions for merchants.
Since its founding in 2000, Hepsiburada has been purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the ‘Technology Empowerment for Women Entrepreneurs’ program, which has supported nearly 57.5 thousand female entrepreneurs across Türkiye in reaching millions of customers.
Investor Relations Contact: ir@hepsiburada.com
Media Contact: corporatecommunications@hepsiburada.com
FAQ
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