HCA Healthcare Names Cynthia Cifuentes-Finkel Senior Vice President of Marketing and Corporate Affairs

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04/27/2026 - 05:00 PM

NASHVILLE, Tenn.--(BUSINESS WIRE)-- HCA Healthcare (NYSE: HCA) today announced that Cynthia Cifuentes-Finkel has been named senior vice president of marketing and corporate affairs, effective June 8, 2026. She will report to Mike McAlevey, executive vice president, chief legal and administrative officer, and will lead enterprise marketing, corporate communications, and stakeholder engagement in support of HCA Healthcare’s enterprise growth priorities.

“Cynthia is a strategic and accomplished leader with deep experience building trusted brands, strengthening reputation and aligning communications with organizational strategic imperatives,” said McAlevey. “She brings a strong track record of leading high-performing teams, navigating complex operating environments and advancing meaningful engagement with key stakeholders in support of the organization’s growth and long-term strategic priorities. We are pleased to welcome Cynthia to HCA Healthcare and are confident her leadership will help further strengthen our brand, our corporate stakeholder engagement and our overall impact.”

Cifuentes-Finkel brings over 25 years of executive leadership experience across healthcare, consumer marketing and global media. With 15 years in successive senior leadership roles at Kaiser Permanente, she most recently served as regional vice president of communications and strategic partnerships for Southern California and Hawaii – the organization’s largest division serving nearly 5 million patients.

Throughout her career, she has enhanced brand and stakeholder strategies, driving enterprise growth and transformative community investments in multiple markets. She also led the advancement of new models of care through innovative clinical partnerships and AI integration.

Cifuentes-Finkel holds an MBA from Mount St. Mary’s University and a bachelor’s degree in journalism from the University of Nevada, Las Vegas. She serves on the boards of the Strathmore Arts Center and the Latino Student Fund in Washington, D.C. and is an Executive Fellow of The Economic Club of Washington, D.C.

She succeeds Deb Reiner, who recently retired after more than 25 years of distinguished service and leadership contributions to HCA Healthcare.

“Deb has played a vital role in creating HCA Healthcare’s branding and corporate affairs strategy,” said McAlevey. “Her leadership and commitment have helped advance our organization and support the work of our colleagues across the enterprise. We wish her all the best in her retirement.”

About HCA Healthcare
Nashville-based HCA Healthcare is one of the nation’s leading providers of healthcare services, comprising 189 hospitals and approximately 2,600 ambulatory sites of care, including surgery centers, freestanding ERs, urgent care centers, and physician clinics, in 19 states and the United Kingdom. With its founding in 1968, HCA Healthcare created a new model for hospital care in the United States, using combined resources to strengthen hospitals, deliver patient-focused care and improve the practice of medicine. HCA Healthcare has conducted a number of clinical studies, including one that demonstrated that full-term delivery is healthier than early elective delivery of babies and another that identified a clinical protocol that can reduce bloodstream infections in ICU patients by 44%. HCA Healthcare is a learning health system that uses its approximately 47 million annual patient encounters to advance science, improve patient care and save lives.

All references to “Company,” “HCA” and “HCA Healthcare” as used throughout this document refer to HCA Healthcare, Inc. and its affiliates.