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Overview of HanesBrands Inc
HanesBrands Inc is a socially responsible and vertically integrated apparel manufacturer and marketer, renowned for producing everyday basic and athletic wear under an array of globally recognized brands. Operating in a competitive apparel market, the company strategically leverages its extensive portfolio—ranging from innerwear and activewear to intimate and sports apparel—to address the daily needs of consumers worldwide. With deep expertise in both design and manufacturing, HanesBrands excels in maintaining quality control by producing a significant portion of its products in company-operated facilities across multiple countries.
Core Business Areas and Operations
The company’s business model centers on a robust supply chain that integrates production, distribution, and marketing. HanesBrands mints value by selling its products through diverse channels—including wholesale to discount, midmarket, and department store retailers, as well as direct-to-consumer avenues such as e-commerce and physical stores. This vertical integration facilitates not only stringent quality standards but also significant cost efficiencies. The presence of numerous iconic brands in its portfolio underscores its commitment to customer loyalty and market presence, while its operations remain resilient and evergreen in nature.
Brand Portfolio and Market Significance
HanesBrands Inc is home to a variety of established names in the apparel industry, delivering products that include innerwear, sportswear, and intimate apparel. Its diversified brand portfolio reflects a deep-rooted historical legacy combined with modern operational expertise. Each brand embodies a unique value proposition tailored to meet varying consumer preferences—from performance-driven athletic wear to comfortable basic garments for everyday use.
Operational Excellence and Global Distribution
Operational excellence is a cornerstone of HanesBrands' long-standing tradition. With a significant proportion of its apparel manufactured in company-controlled factories located in over three dozen nations, the company exhibits strong supply chain oversight and agile production capabilities. This extensive network positions HanesBrands as a major player capable of adapting to market demands, thereby establishing a reliable supply chain that serves both the Americas and Asia-Pacific regions comprehensively.
Industry Context and Competitive Edge
In a fluctuating global market, HanesBrands maintains its competitive edge through a commitment to quality, efficiency, and operational control. The company’s integrated manufacturing strategy minimizes reliance on third-party production, thus ensuring consistent product quality while reducing risks associated with supply chain fluctuations. Additionally, its diverse distribution channels and enduring brand strength enable it to effectively navigate a competitive landscape dominated by both legacy players and emerging challengers.
Commitment to Ethical Operations and Community Impact
Beyond its commercial pursuits, HanesBrands exemplifies ethical business practices by fostering a culture of integrity and commitment to societal welfare. The company’s efforts in corporate responsibility are evident in its sustainable practices and community-focused initiatives—highlighting a balanced approach that combines business efficiency with a focus on social impact. This balanced strategy not only elevates its market reputation but also builds long-term trust with its diverse stakeholder base.
Conclusion
Through its innovative manufacturing methods, comprehensive brand portfolio, and robust global distribution network, HanesBrands Inc continues to set benchmarks in the apparel industry. By aligning operational excellence with ethical business practices, the company remains a pivotal force in delivering everyday apparel essentials across the world. Its ability to integrate production, quality control, and market reach establishes HanesBrands as a stalwart in a dynamic and ever-evolving industry.
Bonds, the iconic Australian underwear brand with over 100 years of history, announces its entry into the U.S. market with its 'Made for Down Under' campaign. The launch features Australian celebrities Robert Irwin and Tkay Maidza in a creative campaign showcasing the brand's comfort while posing with real snakes and spiders.
The brand's U.S. product lineup includes:
- Chafe Off™ with bamboo viscose and anti-friction features
- Icons range for women
- Originals collection
- X-Temp Air with cooling technology
- Everyday men's underwear
- Bonds Chesty Tanks
Available exclusively on Amazon and bondsaustralia.com, Bonds offers sizes XS-XXL for women, S-3XL for men, and 32A-38DD for bras. The brand is offering 25% off first orders with free shipping and a First Pair Guarantee. The marketing campaign will run across OOH, digital, social, podcasts, and connected TV throughout the year.
Hanes has launched its first-ever cross-category athleisure collection, Hanes Moves, marking a significant expansion beyond its core basics business. The comprehensive line includes athletic-inspired innerwear and apparel for men, women, and children, featuring innovative performance technologies and design elements.
The collection combines technical features such as moisture-wicking, odor control, anti-chafe properties, and functional storage solutions. Key products include the Ultimate Men's Anti-Chafe Boxer Brief with Total Support Pouch, Women's 7/8 Leggings with Internal Pocket, and various performance-oriented apparel items.
Available at Hanes.com, Amazon, Walmart, Target, and Kohls, the collection is priced between $8 and $45. The launch represents Hanes' strategic move to unite its expertise in innerwear, apparel, and performance technology into a unified collection targeting everyday comfort and versatility.
HanesBrands (NYSE: HBI) has successfully completed the refinancing of its 2026 maturities through multiple new secured facilities: a $1.1 billion Term Loan B maturing in 2032, a $750 million revolving credit facility maturing in 2030, and a $400 million Term Loan A maturing in 2030.
The proceeds will be used to redeem the company's outstanding 4.875% Senior Notes due 2026, refinance existing senior secured credit facilities, and cover related expenses. CEO Steve Bratspies expressed confidence that this refinancing provides increased flexibility for debt reduction and positions the company for creating additional shareholder value through:
- Positive sales growth
- Double-digit EPS growth
- Strong cash generation
- Continued debt reduction
Hanes, America's leading basic apparel brand, has partnered with Urban Outfitters to launch an exclusive Hanes Heritage Capsule Collection. The collaboration features 28 pieces of innerwear and apparel for men and women, combining nostalgic elements with modern style.
The collection includes redesigned boxer briefs, ribbed tanks, crew socks, tees, oversized Beefy-Ts®, cropped sweatshirts, and boxers with vintage logo waistbands. Drawing from Hanes' nearly 125-year legacy and archival materials, the pieces maintain the brand's signature comfort and quality while offering a contemporary twist.
The exclusive collection is available at 50+ Urban Outfitters locations in the US and on urbanoutfitters.com, with prices ranging from $10 to $45. The collaboration aims to capitalize on the growing demand for classic, comfortable basics while appealing to modern fashion trends.
HanesBrands (NYSE: HBI) has successfully priced a new $1.1 billion senior secured term loan B facility to replace its existing $300 million Term Loan B due 2030. The new facility will mature in seven years and is priced at SOFR + 275 basis points with an OID of 99 3/4.
The company also announced a $750 million senior secured revolving credit facility due 2030 to replace its existing $1.0 billion facility, and a $400M Term Loan A facility due 2030 to replace the existing $403 million term loan. The proceeds will be used to redeem outstanding 4.875% Senior Notes due 2026 and refinance existing facilities.
CFO Scott Lewis stated these actions will enhance balance sheet flexibility, extend debt maturity dates, and reduce risk as the company continues to de-lever its balance sheet and pay down debt.
HanesBrands (NYSE: HBI) reported strong Q4 and full-year 2024 results, with Q4 net sales reaching $888 million, up 4.5% year-over-year. The company demonstrated improved profitability with Q4 GAAP operating margin of 13.5% and adjusted operating margin of 14.2%, representing increases of 240 and 300 basis points respectively.
Key financial highlights include Q4 GAAP EPS of $0.13 and adjusted EPS of $0.17. The company generated full-year cash flow from operations of $264 million and successfully reduced debt by over $1 billion, achieving a year-end leverage ratio of 3.4 times net debt-to-adjusted EBITDA.
HanesBrands announced plans to exit the Champion Japan license by the end of 2025, with the business now classified as discontinued operations. For 2025, the company projects net sales of $3.47-3.52 billion and adjusted EPS of $0.51-0.55, anticipating continued margin expansion and further debt reduction.
HanesBrands (NYSE: HBI) announced that CEO Steve Bratspies will depart by the end of 2025 or upon the appointment of his successor. The Board has initiated a comprehensive search for the next CEO with Spencer Stuart leading the executive search. Bratspies will step down from the Board concurrent with his CEO departure but will remain in an advisory role to ensure a smooth transition.
During his five-year tenure, Bratspies led significant transformations including overhauling the company's operating model, completing the Champion business sale, and positioning HanesBrands as a global powerhouse in basics and innerwear. Under his leadership, the company has achieved more consistent top-line growth, higher margins, and strong cash generation.
Board Chairman Bill Simon praised Bratspies' transformative leadership through turbulent industry conditions and highlighted the company's improved positioning for stronger performance and increased shareholder returns.
HanesBrands (NYSE: HBI) has announced details for its fourth-quarter 2024 earnings conference call, scheduled for February 13, 2025, at 8:30 a.m. ET. The company will release its financial results for the quarter ended December 28, 2024, prior to the call.
The conference call will be accessible via telephone through pre-registration and through a webcast on the company's investor relations website. The call, featuring prepared comments and a Q&A session, is expected to conclude by 9:30 a.m. ET. Replays will be available online after the event.
HanesBrands is a global manufacturer of basic apparel and innerwear brands, including Hanes, Bonds, Maidenform, and Bali. The company owns the majority of its worldwide manufacturing facilities and is known for its workplace quality and ethical business practices.
HanesBrands Inc. (NYSE: HBI) launches a new campaign titled 'If You Wouldn't Flaunt It, Refresh It' based on a survey of 2,000 U.S. adults revealing concerning underwear retention habits. The survey found that Americans keep underwear for an average of three years, with some holding onto pairs for six years or more. Key findings show that people typically have only four 'good' pairs of underwear, while women report having just three 'good' bras, often keeping them for up to four years.
The survey identified that holes (71%), stains (42%), and stretched-out waistbands and straps (39%) are the main reasons for replacement. Nearly half of Americans carry backup underwear, with 70% reporting situations where spare pairs were needed. The campaign promotes HanesBrands' variety of comfortable styles across their Hanes, Bali, and Maidenform brands.
HanesBrands celebrates the 15th anniversary of its Hanes for Good program, which has donated over 6 million essential apparel items to support unhoused communities across all 50 states, Washington D.C., Puerto Rico, and Guam since 2009. The program, which began by addressing the critical need for socks in homeless shelters, has expanded to include donations of t-shirts, underwear, sweats, and period underwear.
In recent initiatives, the program delivered 20,000 apparel pieces to areas impacted by 2024 Hurricanes Helene and Milton, and donated 9,000 pairs of women's period underwear across 24 partner locations. The program now collaborates with 485 partner organizations and is part of HanesBrands' broader commitment to positively impact 10 million people by 2030.
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