“If You Wouldn’t Flaunt It, Refresh It!” HanesBrands Encourages a Fresh Look at Your Underwear Drawer
Survey Reveals Americans Hold Onto Undergarments for Longer Than They Should, Impacting Everyday Comfort

HanesBrands Inc., a global leader in iconic apparel, invites Americans to refresh their underwear drawer with its bold new campaign, “If You Wouldn’t Flaunt It, Refresh It!” Explore trend-forward styles from Hanes,
When is it time to replace your underwear or bra? Respondents answered with some key signs including holes (
“Undergarments are some of the most frequently worn and washed items in your wardrobe, so it’s important to replenish those pieces,” said Dawn Hedgepeth, CMO at HanesBrands. “Replacing old, stretched-out underwear and bras with fresh, supportive pieces can make a noticeable difference in your day. With our wide range of styles and sizes, HanesBrands is here to help you find the perfect fit, so you can feel confident and comfortable all day long.”
Undergarments for Special Occasions?
While most Americans do not have specific undergarments set aside for special occasions, the survey showed that women in the Southeast were the exception. Fifty-two percent of these respondents said they have a special bra reserved for intimate moments or special events.
Maidenform and
- One Fab Fit Everyday Full Coverage Racerback Bra
- Bali Breathe Wireless T-Shirt Bra
- One Smooth U Comfort Stretch Lace Underwire Bra
- Comfort Devotion Convertible Underwire Bra
Favorite Type of Underwear: Bright, Colorful Briefs
When asked about their favorite type of underwear, colorful briefs took the top spot, with many Americans opting for plain but vibrant pieces. This preference aligns with a broader trend of undergarments being both functional and fun, allowing wearers to express their style while staying comfortable.
Hanes and Maidenform offer colorful options to update your wardrobe:
- Hanes Originals Women’s Seamless Rib Hi-Rise Cheeky Underwear
- Hanes Originals Women’s Bikini Underwear
- Hanes Moves Men’s Boxer Briefs with Total Support Pouch
- Maidenform M Seamless High Leg Bikini
- Maidenform One Fab Fit Microfiber Boyshort Underwear With Lace
Time to Refresh Your Undergarments
The study also looked at what constitutes a fully-stocked underwear drawer and found that the average person only has four “good” pairs of underwear and women reported having just three “good” bras in their wardrobe. However, people often keep their bras for four years, with some even holding onto bras for a decade. This means that many of these garments have been worn thousands of times before people replace them!
- Hanes Originals Women's SuperSoft String Bikini Underwear, 3-Pack
- Hanes Originals Ultimate Men's SuperSoft Boxer Brief Underwear, Assorted, 3-Pack
- Hanes Moves Ultimate Men's Anti-Chafe Boxer Brief Underwear, Total Support Pouch, X-Temp, Black, 4-Pack
- Hanes Comfort, Period. Women's Brief Period Underwear, Super Leaks, 3-Pack
- Maidenform Everyday Luxe Stretch Micro Bikini
- Maidenform M V-Back Thong
- Maidenform One Fab Fit Everyday Modern Demi Underwire Bra
- Maidenform Everyday Luxe Wireless T-Shirt Bra
- Bali Breathe Lace Hi-Cut
- Bali One Smooth U Ultra Light Underwire Bra
- Bali Ultimate Smoothing Lightweight T-Shirt Bra
The survey, conducted by Talker Research, found that nearly half of Americans carry backup underwear in case of emergencies, and
The survey also revealed a generational trend:
“When it comes to essentials like underwear and bras, a fresh pair can make all the difference in how you feel throughout the day,” said Dawn Hedgepeth, CMO for HanesBrands. “With our brands, including Hanes,
About HanesBrands
HanesBrands (NYSE: HBI) is a global leader in manufacturing basics and Innerwear brands that are synonymous with comfort, quality, and value, and have been trusted by consumers around the world for generations. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the
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Jonathan Binder
Jonathan.Binder@hanes.com
847-732-4019
Source: HanesBrands