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Happy Belly's Yolks Breakfast Announces the Signing of its First Franchisee in Quebec

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Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) has announced the signing of its first franchisee in Quebec for Yolks Breakfast, expanding its national franchising program to four provinces. This marks the ninth new franchisee agreement for Yolks since its acquisition seven months ago, bringing the brand's total to twelve. The company now has commitments for 376 franchised units across seven brands and four Canadian provinces.

The new Yolks location will be in Montreal's West Island vicinity. Happy Belly's Chief Investment Officer, Sean Black, highlighted the rapid progress, noting that the first Quebec franchisee was signed just five weeks after announcing a 26-unit area development agreement for the province. The company's asset-light franchise model continues to attract significant interest, with the breakfast category being one of the fastest-growing sectors in the restaurant industry.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ha annunciato la firma del suo primo franchisee in Quebec per Yolks Breakfast, espandendo il suo programma di franchising nazionale a quattro province. Questo rappresenta il nono accordo di franchising per Yolks dall'acquisizione avvenuta sette mesi fa, portando il totale del marchio a dodici. L'azienda ha ora impegni per 376 unità in franchising attraverso sette marchi e quattro province canadesi.

La nuova sede di Yolks sarà situata nella zona dell'isola occidentale di Montreal. Il Chief Investment Officer di Happy Belly, Sean Black, ha messo in evidenza il rapido progresso, osservando che il primo franchisee del Quebec è stato firmato solo cinque settimane dopo l'annuncio di un accordo di sviluppo di 26 unità per la provincia. Il modello di franchising leggero dell'azienda continua ad attrarre un notevole interesse, con la categoria della colazione che è uno dei settori in più rapida crescita nell'industria della ristorazione.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ha anunciado la firma de su primer franquiciado en Quebec para Yolks Breakfast, ampliando su programa nacional de franquicias a cuatro provincias. Esto marca el noveno acuerdo de franquicia nuevo para Yolks desde su adquisición hace siete meses, llevando el total de la marca a doce. La compañía ahora tiene compromisos para 376 unidades franquiciadas a través de siete marcas y cuatro provincias canadienses.

La nueva ubicación de Yolks estará en las cercanías de West Island en Montreal. El Director de Inversiones de Happy Belly, Sean Black, destacó el rápido progreso, señalando que el primer franquiciado de Quebec fue firmado sólo cinco semanas después de anunciar un acuerdo de desarrollo de área de 26 unidades para la provincia. El modelo de franquicia sin activos de la compañía sigue atrayendo un interés significativo, siendo la categoría del desayuno uno de los sectores de más rápido crecimiento en la industria de restaurantes.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF)는 Yolks Breakfast의 첫 번째 프랜차이즈 가맹점을 퀘벡에서 체결했다고 발표하며, 이를 통해 캐나다의 네 개 주로 프랜차이즈 프로그램을 확장하게 되었습니다. 이는 Yolks가 인수된 이후 7개월 동안 체결된 아홉 번째 신규 프랜차이즈 계약으로, 브랜드 총 수는 12개로 증가하였습니다. 이 회사는 현재 4개의 캐나다 주와 7개의 브랜드를 통해 376개의 프랜차이즈 유닛에 대한 약정을 보유하고 있습니다.

새로운 Yolks 매장은 몬트리올의 웨스트 아일랜드 근처에 위치하게 될 예정입니다. Happy Belly의 최고 투자 책임자인 Sean Black은 빠른 발전을 강조하며, 첫 퀘벡 프랜차이즈 가맹점이 해당 주를 위한 26개 유닛 개발 계약을 발표한 지 단 5주 만에 체결되었다고 전했습니다. 회사의 자산 경량 프랜차이즈 모델은 상당한 관심을 끌고 있으며, 아침 식사 카테고리는 레스토랑 산업에서 가장 빠르게 성장하는 분야 중 하나입니다.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) a annoncé la signature de son premier franchisé au Québec pour Yolks Breakfast, élargissant ainsi son programme national de franchise à quatre provinces. Cela marque le neuvième nouvel accord de franchise pour Yolks depuis son acquisition il y a sept mois, portant le total de la marque à douze. L'entreprise a désormais des engagements pour 376 unités franchisées réparties sur sept marques et quatre provinces canadiennes.

Le nouveau site Yolks sera situé dans la région de l'île de l'Ouest à Montréal. Sean Black, directeur des investissements de Happy Belly, a souligné la progression rapide, notant que le premier franchisé québécois a été signé seulement cinq semaines après l'annonce d'un accord de développement de 26 unités pour la province. Le modèle de franchise sans actifs de l'entreprise continue d'attirer un intérêt significatif, la catégorie du petit-déjeuner étant l'un des secteurs à la croissance la plus rapide dans l'industrie de la restauration.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) hat die Unterzeichnung seines ersten Franchisegebers in Quebec für Yolks Breakfast bekannt gegeben und damit sein nationales Franchise-Programm auf vier Provinzen ausgeweitet. Dies stellt die neunte neue Franchisevereinbarung für Yolks seit der Übernahme vor sieben Monaten dar, wodurch die Gesamtzahl der Marke auf zwölf steigt. Das Unternehmen hat nun Verpflichtungen für 376 franchiseeinheiten über sieben Marken und vier kanadische Provinzen.

Die neue Yolks-Standort wird in der Umgebung von Montreals West Island eröffnet. Sean Black, Chief Investment Officer von Happy Belly, hob den raschen Fortschritt hervor und merkte an, dass der erste Franchisegeber aus Quebec nur fünf Wochen nach der Ankündigung eines Entwicklungsvertrags für 26 Einheiten für die Provinz unterzeichnet wurde. Das ressourcenschonende Franchise-Modell des Unternehmens zieht weiterhin großes Interesse auf sich, wobei die Frühstückskategorie eines der am schnellsten wachsenden Segmente in der Restaurantbranche ist.

Positive
  • Expansion of Yolks Breakfast franchise to Quebec, marking presence in 4 Canadian provinces
  • Signed 9 new franchisee agreements for Yolks in 7 months, totaling 12 franchises
  • Secured commitments for 376 franchised units across 7 brands
  • Rapid franchise growth with 1st Quebec franchisee signed within 5 weeks of area development agreement
  • Strong interest in asset-light franchise model in fast-growing breakfast category
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - July 26, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands, is pleased to announce the signing of its first franchisee in the province of Quebec for Yolks Breakfast ("Yolks"), a boutique restaurant brand serving delicious breakfast, brunch and lunch. Yolks first location in Quebec will be within the vicinity of Montreal's West Island.

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Yolks Breakfast

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"Today marks a significant milestone for Happy Belly as we sign our first franchisee in Quebec, expanding our national franchising program to four (4) operational provinces across Canada. We are incredibly proud of our Yolks partners on both the operational and area development ("AD") side. Since announcing our 26-unit Quebec AD agreement on June 17th, we have successfully signed our first franchisee in the province in just five short weeks," said Sean Black, Chief Investment Officer of Happy Belly.

"This marks our ninth (9th) new franchisee agreement for Yolks since our acquisition just seven (7) short months ago, bringing the Yolks brand total to twelve (12). Establishing our presence in Quebec is a major milestone for both Yolks and Happy Belly. It affirms that our accelerated franchising program and business model are well-suited for our emerging brands, as demonstrated by our organic growth across the portfolio. With franchise agreements now in place in British Columbia, Alberta, Ontario, and Quebec, and 51-units contractually committed with area developers for Yolks, we show no signs of slowing down."

"As the breakfast category remains one of the hottest and fastest-growing sectors in the restaurant industry, we are maintaining our momentum and aggressive approach. Our asset-light strategy continues to attract significant interest and inquiries from potential franchisees. As progress unfolds, we look forward to sharing details about our initial real estate locations. Our overarching strategy has consistently focused on developing and growing emerging brands within the food sector. With the continued rollout of our franchising initiative, we anticipate these new locations will significantly contribute to the company's revenue and profitability."

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Yolks Breakfast

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"We are excited to replicate our past success in franchising restaurant brands by elevating Yolks Breakfast into a leading brand across Canada. Happy Belly now has commitments for 376 franchised units with area developers across seven (7) brands and four (4) provinces in Canada. Leveraging our experience, we have grown previous brands like Extreme Pita, Mucho Burrito, Burger's Priest and Fresh to over 400 franchised and corporate locations. The asset-light franchise model, which has proven successful for us in the past, will remain a key component of our disciplined organic growth strategy. We are just getting started."

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Yolks Breakfast
Chef Steve Ewing is a strong proponent of breakfast - it's his favourite meal of the day - which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free-range, but the bacon is local and the hollandaise isn't some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Happy Belly Food Group
Shawn Moniz
Founder, Chief Executive Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/217833

FAQ

How many new franchisee agreements has Happy Belly Food Group (HBFGF) signed for Yolks Breakfast since its acquisition?

Happy Belly Food Group has signed nine new franchisee agreements for Yolks Breakfast since acquiring the brand seven months ago, bringing the total to twelve franchises.

In which Canadian provinces does Happy Belly Food Group (HBFGF) now have franchise agreements for Yolks Breakfast?

Happy Belly Food Group now has franchise agreements for Yolks Breakfast in four Canadian provinces: British Columbia, Alberta, Ontario, and Quebec.

How many franchised units has Happy Belly Food Group (HBFGF) committed across its brands as of July 2024?

As of July 2024, Happy Belly Food Group has commitments for 376 franchised units across seven brands in four Canadian provinces.

Where will the first Yolks Breakfast franchise location in Quebec be situated?

The first Yolks Breakfast franchise location in Quebec will be within the vicinity of Montreal's West Island.

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