Hasbro Inc Stock Price, News & Analysis

Hasbro (NASDAQ: HAS) has secured the prestigious Action Figure of the Year award at the 2025 Toy of the Year (TOTY) Awards for its Transformers One Power Flip Optimus Prime (Orion Pax). The award was presented on February 28 at the TOTY Awards gala in New York City.

The winning action figure features four different conversion modes and is inspired by the character from Paramount Animation and Hasbro's Transformers One film. Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro, highlighted this achievement following the franchise's 40th anniversary celebration in 2024.

Additionally, Hasbro received nominations in several other categories including:

• LIFE IN RETERRA for Game of the Year
• PLAY-DOH Pizza Delivery Scooter for Playset Vehicle of the Year
• TRIVIAL PURSUIT Generations for Grown-Up Toy of the Year
• Multiple LEGO collaborations in Collectible and Construction categories
• FURREAL Peanut the Playful Monkey for Plush Toy of the Year

Hasbro (HAS) is making a strong comeback at the 2025 North American International Toy Fair® with significant product launches and brand expansions. The company unveiled several key initiatives including:

- A new IP launch called Nano-mals, featuring interactive electronic pet toys launching Fall 2025
- A strategic licensing collaboration with Mattel for PLAY-DOH BARBIE collection, launching June 2025
- Major MONOPOLY innovations for its 90th anniversary, including App Banking game and Expansion Packs
- Introduction of FURBY Minis collectibles and partnership with Hershey
- New game releases including CONNECT 4 Frenzy and REBOUNCE

Additionally, Hasbro announced expansion of major franchises with TRANSFORMERS CYBERWORLD, new NERF Loadout customizable blasters, Marvel collaborations including Iron Man toys and Spider-Man integration into Magic: The Gathering, and a significant Peppa Pig franchise development with a new family member announcement.

Hasbro (HAS) has announced the launch of its new toy brand Nano-mals, a line of pocket-sized electronic interactive pets set to debut in Fall 2025. These innovative toys combine nurture play, sensory features, and self-expression capabilities.

Each Nano-mals pet, priced at $19.99, features over 70 sounds, lights, and reactions. The initial lineup includes eight collectible pets with interchangeable textured outfits. Notable features include interactive elements like squeaking and purring responses, a digital heart meter, and the ability to interact with other Nano-mals toys.

The collection includes themed variations such as Strawberry Cow, Highland Cow, Blue Kitty, Calico Kitty, White Unicorn, Midnight Unicorn, Narwhal, and Red Panda, each coming with unique outfits. The toys will be available at major retailers starting August 1, 2025.

Hasbro (NASDAQ: HAS) has announced that the Peppa Pig franchise will undergo a significant evolution with Mummy Pig's pregnancy, expanding the family of four to five members. The announcement will be featured in a special episode titled 'The Big Announcement' premiering on March 31, 2025, on Nickelodeon.

The news was first revealed in the U.S. by Kylie Kelce through her podcast 'Not Gonna Lie'. The storyline will show Peppa and George adjusting to the news of a new sibling, with the baby's arrival scheduled for Season 11 later in 2025. Throughout the year, new content will reveal the baby's gender, name, and arrival, accompanied by special events and new products.

Peppa Pig, a British preschool animated series airing for 20 years in over 180 territories, remains a globally successful brand with presence across TV, theme parks, and retail. The franchise continues to encourage children to explore the world and approach new experiences with confidence.

Basic Fun! has announced a worldwide licensing agreement with Hasbro (NASDAQ: HAS) to manufacture and distribute classic and reimagined STRETCH ARMSTRONG toys, set to launch in fall 2025. The new toy line will feature super-stretchy figures with 'Power Plasma' filling, allowing them to stretch up to five times their size while maintaining their original form.

The partnership includes both the classic Stretch Armstrong character and Vac-Man, along with co-branded portfolio featuring licensed character action figures from various entertainment brands. Basic Fun! aims to modernize the iconic brand, which has been around for almost 50 years, while maintaining its appeal to both new generations and collectors.

Hasbro (NASDAQ: HAS) and Mattel (NASDAQ: MAT) have announced a new licensing collaboration launching the PLAY-DOH Barbie collection. The product line will debut at Target stores and online in June 2025, followed by wider retail availability in August 2025.

The collection features the PLAY-DOH Barbie Designer Fashion Show Playset, a 2-in-1 runway and design studio with fashion-making tools like ruffle makers and faux fur rollers. The line includes four different playsets in the Designer Dolls Assortment and Designer Pattern Packs with floral, gem, pearl, and bow patterns.

This collaboration was inspired by social media trends combining PLAY-DOH with Barbie dolls. The partnership brings together PLAY-DOH, the #1 reusable modeling compound sold in over 80 countries, with Barbie's 65+ year legacy as a style icon.

Hasbro has unveiled its new strategic plan 'Playing to Win' through 2027, focusing on expanding its reach from 500 million to 750 million kids, families, and fans. The company projects mid-single digit revenue growth and 50-100 basis points of annual operating profit margin improvement through 2027.

The strategy includes five key building blocks: Profitable Franchises, Aging Up (targeting fans 13+), Everyone Plays (expanding in girls and emerging markets), Digital & Direct (building video games and e-commerce), and Partner Scaled (retail and licensing partnerships). By 2027, Hasbro expects to deliver $1 billion in gross cost savings, with approximately half impacting the bottom line.

The company aims to reduce its gross debt to adjusted EBITDA ratio to 2.5x by 2026. Hasbro has already exited non-core businesses like eOne film and TV and achieved $600M in cost reductions, focusing on high-profit areas like digital games and partner collaborations across various entertainment channels.

Hasbro (NASDAQ: HAS) reported its Q4 and full-year 2024 financial results, showing improved profitability despite revenue challenges. Full-year revenue declined 17% (7% excluding eOne divestiture), with Wizards of the Coast growing 4% while Consumer Products fell 12% and Entertainment dropped 88%.

The company achieved adjusted operating profit of $839 million (+$362M vs PY) and adjusted operating margin of 20.3% (+10.8 points). Full-year adjusted earnings were $4.01 per diluted share. Hasbro delivered $370 million in gross cost savings, reduced inventory by 17%, and generated operating cash flow of $847 million.

For 2025, Hasbro expects slight revenue growth, adjusted operating margin of 21-22%, and adjusted EBITDA of $1.1-1.15 billion. The company declared a quarterly dividend of $0.70 per share.

Altria Group (NYSE: MO) has announced the appointment of Richard S. Stoddart to its Board of Directors, effective February 3, 2025. Stoddart, who currently serves as board chair of Hasbro, Inc. (NASDAQ: HAS), brings extensive leadership experience from his roles at various companies. He will serve on Altria's Audit, Innovation, and Nominating, Corporate Governance and Social Responsibility Committees.

Stoddart's professional background includes serving as Hasbro's interim CEO from October 2021 to February 2022, CEO of InnerWorkings, Inc. until its acquisition in October 2020, and various leadership positions at Leo Burnett Worldwide, including CEO and Global President from 2016 to 2018.