Hasbro and Vrbo team up to offer the chance to book decked out lake house featured in new season of "NERF HOUSE SHOWDOWN" series

Rhea-AI Summary

Hasbro, Inc. (NASDAQ: HAS) partners with Vrbo to launch the NERF House, an immersive vacation home experience themed around the NERF brand. Available for booking starting September 1, 2021, at a rate of $100 per night, families can enjoy a weekend filled with NERF activities at the lake house on Grand Lake O' the Cherokees in Oklahoma. This activation coincides with the new season of the YouTube series 'NERF HOUSE SHOWDOWN,' featuring competitive challenges among teens. The property accommodates 30 guests and includes NERF gear, games, and amenities for family fun.

Positive

• Launch of NERF House offers unique brand engagement through immersive consumer experience.
• Affordable booking rate of $100 per night encourages family participation.
• The NERF House aligns with a new season of the popular YouTube series, potentially increasing brand visibility.

Negative

• None.

EUCHA, Okla., Aug. 24, 2021 /PRNewswire/ -- End your family's summer in a legendary way with a stay at the NERF House on Vrbo! Hasbro, Inc. (NASDAQ: HAS) and the iconic NERF brand join forces with Vrbo to bring the world of NERF to life in an action-packed lake house, available for a lucky family to score starting Sept. 1 for just $100 per night.  

 

Vrbo joins forces with iconic NERF brand to bring the world of NERF to life in an action-packed lake house.

The Vrbo home also serves as the scene and NERF House Squad quarters from the new season of the popular "NERF HOUSE SHOWDOWN" series on YouTube, streaming now. Following the premiere of the 35-episode series where the NERF House Squad competes in exhilarating, fun and competitive challenges, for the first time-ever, one family will have the chance to stay at the incredible NERF House for a chance to experience where the best moments from the series took place… in-person!

Sitting on the shore of Grand Lake O' the Cherokees in Oklahoma, the impressive Vrbo lake house is a one-stop destination for family competition, outfitted with a fully-immersive NERF setting including top-of-the-line toys, blasters and gear in every corner and bucket ball and water trampoline games. The spacious property also sleeps 30 and features 12 bedrooms and amenities like five living areas and wraparound decks where large families can catch lake views and reconnect.

"We're thrilled to work with Vrbo to provide one lucky family with the ultimate NERF experience!" said Teresa Pearson, vice president global brand strategy and marketing at Hasbro. "NERF is more than just toys – it's a lifestyle – and Vrbo is empowering fans to be immersed in the NERF lifestyle for one unforgettable weekend. As our fans know, it's NERF or Nothin'!"

"Vrbo is the go-to for families finding that perfect home or lake house to spend quality time together and working with NERF to inspire family fun and active play, we hope to create a once-in-a-lifetime experience and lasting memories," said Lish Kennedy, vice president of global brand marketing at Vrbo. "We can't think of a better place to squeeze in one last bit of summer fun before the season ends." 

The "NERF HOUSE SHOWDOWN" series follows the NERF House Squad – a cool, competitive and diverse group of teens – who live together and compete in new, larger than life challenges for the glory and avoidance of hysterical punishments. This weekly episodic scripted-reality series showcases the NERF brand in a truly unique setting through creative activities, from an Aqua-stacle course where the NERF House Squad maneuvers a floating obstacle course while hitting targets with NERF blasters to a target challenge while riding a watercraft! The first two episodes are now streaming for free on the NERF YouTube Channel, with new episodes releasing weekly.

This new consumer activation and season of "NERF HOUSE SHOWDOWN" comes on the heels of the recently announced NERF TIKTOK TOURNEY crowd-sourced consumer tournament featuring the innovative NERF HYPER blaster line. NERF products are available at most major toy retailers nationwide.

For families up for the challenge, mark your calendars because the NERF House is available to book on Vrbo starting noon CT on Sept. 1, 2021 for a stay at the home during Sept. 24 – 26. The booking is first come, first serve.  

Before booking a vacation home, travelers should check for travel advisories and restrictions in their vacation destination and always follow health and safety guidance from health officials and local authorities. Visit this help article for more information. 

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company's unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World's Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.) © 2021 Hasbro, Inc. All Rights Reserved.

Press Inquiries:
Jen DeAngelis
Hasbro
jen.deangelis@hasbro.com 

About Vrbo 
In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. 

Since then, we've grown into a global community of homeowners and travelers, with unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between. 

Vrbo is part of Expedia Group and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com. 

© 2021 Vrbo, an Expedia Group company. All rights reserved. Vrbo, HomeAway, the Vrbo logo, and the HomeAway logo are trademarks of HomeAway. 

For more information, please contact media@vrbo.com.

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SOURCE Vrbo

FAQ

What is the NERF House by Hasbro?

The NERF House is a themed vacation home experience created by Hasbro in partnership with Vrbo, featuring immersive NERF activities.

When can families book the NERF House?

Families can book the NERF House starting September 1, 2021.

What is the cost to stay at the NERF House?

The cost to stay at the NERF House is $100 per night.

Where is the NERF House located?

The NERF House is located on Grand Lake O' the Cherokees in Oklahoma.

What activities are available at the NERF House?

Guests can enjoy various NERF-themed games and activities, including access to NERF toys and blasters.

What is the capacity of the NERF House?

The NERF House can accommodate up to 30 guests.