Hasbro Unveils All-New Toy Brand, Nano-mals, Electronic Interactive Pets That Encourage Nurture Play, Sensory Play and Self-expression
Hasbro (HAS) has announced the launch of its new toy brand Nano-mals, a line of pocket-sized electronic interactive pets set to debut in Fall 2025. These innovative toys combine nurture play, sensory features, and self-expression capabilities.
Each Nano-mals pet, priced at $19.99, features over 70 sounds, lights, and reactions. The initial lineup includes eight collectible pets with interchangeable textured outfits. Notable features include interactive elements like squeaking and purring responses, a digital heart meter, and the ability to interact with other Nano-mals toys.
The collection includes themed variations such as Strawberry Cow, Highland Cow, Blue Kitty, Calico Kitty, White Unicorn, Midnight Unicorn, Narwhal, and Red Panda, each coming with unique outfits. The toys will be available at major retailers starting August 1, 2025.
Hasbro (HAS) ha annunciato il lancio del suo nuovo marchio di giocattoli Nano-mals, una linea di animali domestici elettronici interattivi di dimensioni tascabili che debutterà in Autunno 2025. Questi giocattoli innovativi combinano il gioco di cura, funzionalità sensoriali e capacità di auto-espressione.
Ogni animale Nano-mals, con un prezzo di $19.99, presenta oltre 70 suoni, luci e reazioni. La prima serie include otto animali collezionabili con costumi testurizzati intercambiabili. Tra le caratteristiche notevoli ci sono elementi interattivi come risposte a squittii e ronroni, un misuratore digitale del cuore e la possibilità di interagire con altri giocattoli Nano-mals.
La collezione include varianti a tema come Mucca Fragola, Mucca delle Highlands, Gattino Blu, Gattino Calico, Unicorno Bianco, Unicorno di Mezzanotte, Narvalo e Panda Rosso, ognuno con costumi unici. I giocattoli saranno disponibili presso i principali rivenditori a partire dal 1 Agosto 2025.
Hasbro (HAS) ha anunciado el lanzamiento de su nueva marca de juguetes Nano-mals, una línea de mascotas electrónicas interactivas de tamaño bolsillo que debutará en Otoño de 2025. Estos juguetes innovadores combinan el juego de cuidado, características sensoriales y capacidades de autoexpresión.
Cada mascota Nano-mals, con un precio de $19.99, cuenta con más de 70 sonidos, luces y reacciones. La alineación inicial incluye ocho mascotas coleccionables con trajes texturizados intercambiables. Las características notables incluyen elementos interactivos como respuestas de chirridos y ronroneos, un medidor digital de corazón y la capacidad de interactuar con otros juguetes Nano-mals.
La colección incluye variaciones temáticas como Vaca de Fresa, Vaca de las Tierras Altas, Gatito Azul, Gatito Calico, Unicornio Blanco, Unicornio de Medianoche, Narval y Panda Rojo, cada uno con trajes únicos. Los juguetes estarán disponibles en los principales minoristas a partir del 1 de Agosto de 2025.
해즈브로 (HAS)는 새로운 장난감 브랜드 나노-말스의 출시를 발표했습니다. 이 브랜드는 2025년 가을에 데뷔할 포켓 사이즈의 전자 인터랙티브 애완동물 라인입니다. 이 혁신적인 장난감은 양육 놀이, 감각적 기능 및 자기 표현 능력을 결합합니다.
각 나노-말스 애완동물은 $19.99에 판매되며, 70개 이상의 소리, 조명 및 반응을 특징으로 합니다. 초기 라인업에는 교체 가능한 질감의 의상을 가진 8종의 수집 가능한 애완동물이 포함되어 있습니다. 주목할 만한 기능으로는 squeaking 및 purring 반응과 같은 인터랙티브 요소, 디지털 심장 미터, 그리고 다른 나노-말스 장난감과 상호작용할 수 있는 능력이 있습니다.
컬렉션에는 딸기 소, 하이랜드 소, 파란 고양이, 칼리코 고양이, 흰 유니콘, 자정 유니콘, 일각고래, 빨간 판다와 같은 테마 변형이 포함되어 있으며, 각각 고유한 의상을 가지고 있습니다. 이 장난감은 2025년 8월 1일부터 주요 소매점에서 구매할 수 있습니다.
Hasbro (HAS) a annoncé le lancement de sa nouvelle marque de jouets Nano-mals, une gamme de petits animaux de compagnie électroniques interactifs qui fera ses débuts à l'automne 2025. Ces jouets innovants combinent le jeu de soin, des fonctionnalités sensorielles et des capacités d'auto-expression.
Chaque animal Nano-mals, au prix de $19.99, propose plus de 70 sons, lumières et réactions. La première collection comprend huit animaux de compagnie collectionnables avec des costumes texturés interchangeables. Parmi les caractéristiques notables figurent des éléments interactifs tels que des réponses à des couinements et des ronronnements, un compteur de cœur numérique et la possibilité d'interagir avec d'autres jouets Nano-mals.
La collection comprend des variations thématiques telles que Vache Fraise, Vache des Highlands, Chaton Bleu, Chaton Calico, Licorne Blanche, Licorne de Minuit, Narval et Panda Rouge, chacun étant accompagné de costumes uniques. Les jouets seront disponibles chez les principaux détaillants à partir du 1er août 2025.
Hasbro (HAS) hat die Einführung seiner neuen Spielzeugmarke Nano-mals angekündigt, einer Reihe von taschengroßen elektronischen interaktiven Haustieren, die im Herbst 2025 debütieren werden. Diese innovativen Spielzeuge kombinieren Pflege-Spiel, sensorische Merkmale und Selbstexpressionsmöglichkeiten.
Jedes Nano-mals Haustier kostet $19.99 und bietet über 70 Geräusche, Lichter und Reaktionen. Die anfängliche Kollektion umfasst acht sammelbare Haustiere mit austauschbaren strukturierten Outfits. Zu den bemerkenswerten Merkmalen gehören interaktive Elemente wie Quietschen und Schnurren, ein digitaler Herzmesser und die Möglichkeit, mit anderen Nano-mals Spielzeugen zu interagieren.
Die Kollektion umfasst thematische Variationen wie Erdbeer-Kuh, Highlands-Kuh, Blaue Katze, Calico-Katze, Weißes Einhorn, Mitternachts-Einhorn, Narwal und Roter Panda, die jeweils mit einzigartigen Outfits kommen. Die Spielzeuge werden ab dem 1. August 2025 bei großen Einzelhändlern erhältlich sein.
- New product line expansion into interactive electronic pets market
- Affordable price point at $19.99 per unit
- Multiple revenue streams through collectibility (8 different pets)
- Cross-selling potential through interchangeable outfits
- Entering highly competitive electronic toy market
- Success dependent on consumer adoption of new brand
- Seasonal launch timing (Fall) may impact initial sales performance
Toy Fair® 2025 Attendees Can Get a First Look at the Nano-mals Product Lineup at Hasbro Booth #3435
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Nurture and sensory play are key components of the Nano-mals play experience, encouraging kids to learn how to care for these cute handheld pets to identify their needs. Each Nano-mals pal features over 70 sounds, lights and reactions, and comes with a textured outfit for added sensory play that snaps on and off with a satisfying sound. Kids can mix and match outfits with other Nano-mals pets to create their own unique styles. Additionally, each pet includes a portable keychain for on-the-go play, perfect for clipping onto backpacks, bags or belts, so the fun travels wherever you go. Nano-mals can even interact with each other: place two or more Nano-mals figures in front of each other to connect and discover more fun reactions, lights and sounds.
“This Toy Fair is particularly special as we officially unveil Nano-mals to the world,” says Tim Kilpin, Hasbro’s President of Toys, Games, Licensing and Entertainment. “Through this exciting introduction, we’re presenting tactile and nurture play with overall captivating interactive pets. We can’t wait for kids to connect with their new best friends.”
The vibrant and adorably aesthetic Nano-mals product line was designed with inspiration from trends in consumer electronics. Each trendy pet features a uniquely textured outfit that can be mixed and matched for fun, cool and stylish looks: Strawberry Cow with Mint Tracksuit, Highland Cow with Tuxedo, Blue Kitty with Teal Mermaid Tail, Calico Kitty with Purple Iridescent Skirt, White Unicorn with Ombre Skirt, Midnight Unicorn with Yellow Mermaid Tail, Narwhal with Puffy Vest and Red Panda with Rocker Jacket. Nano-mals make perfect gifts for kids who love animal toys and interactive pets; they are affordable companions to collect and connect!
Nano-mals figures launch Fall 2025 (8/1/25) at major retailers at SRP
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the
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Crystal Flynn | Hasbro, Inc.| crystal.flynn@hasbro.com
Source: Hasbro
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