Dragon Shield Announces New Licensing Agreement with Hasbro and Wizards of the Coast to Produce Official MAGIC: THE GATHERING Gaming Accessories
Dragon Shield has announced a strategic licensing agreement with Hasbro (NASDAQ: HAS) and Wizards of the Coast to produce official MAGIC: THE GATHERING gaming accessories. The collaboration will launch with two distinct product series: the Legendary Series, featuring iconic creatures starting with The Ur-Dragon, and the Landfall Series, showcasing the five Tarkir: Dragonstorm fetch lands.
The first licensed products will debut at MagicCon: Atlanta, with worldwide retail availability planned for late 2025. The launch will include an exclusive "Dracogenesis" sleeve from the Tarkir Dragonstorm set to commemorate the partnership.
Dragon Shield ha annunciato un accordo di licenza strategico con Hasbro (NASDAQ: HAS) e Wizards of the Coast per produrre accessori ufficiali di MAGIC: THE GATHERING. La collaborazione partirà con due distinte serie di prodotti: la Legendary Series, con creature iconiche a partire da The Ur-Dragon, e la Landfall Series, che mette in mostra le cinque Tarkir: Dragonstorm fetch lands.
I primi prodotti concessi in licenza faranno il loro debutto al MagicCon: Atlanta, con disponibilità al dettaglio mondiale prevista per la fine del 2025. Il lancio includerà una sleeve esclusiva "Dracogenesis" tratta dal set Tarkir Dragonstorm per celebrare la partnership.
Dragon Shield ha anunciado un acuerdo estratégico de licencias con Hasbro (NASDAQ: HAS) y Wizards of the Coast para producir accesorios oficiales de MAGIC: THE GATHERING. La colaboración se lanzará con dos series distintas de productos: la Legendary Series, que presenta criaturas icónicas a partir de The Ur-Dragon, y la Landfall Series, que muestra las cinco Tarkir: Dragonstorm fetch lands.
Los primeros productos licenciados debutarán en MagicCon: Atlanta, con disponibilidad minorista mundial prevista para finales de 2025. El lanzamiento incluirá una sleeve exclusiva "Dracogenesis" del set Tarkir Dragonstorm para conmemorar la asociación.
Dragon Shield가 Hasbro (NASDAQ: HAS)와 Wizards of the Coast와 전략적 라이선스 계약을 발표하여 MAGIC: THE GATHERING 공식 게이밍 액세서리를 생산합니다. 협업은 두 가지 뚜렷한 제품 시리즈로 출시됩니다: 아이코닉한 크리처를 The Ur-Dragon으로 시작하는 Legendary Series와 Tarkir: Dragonstorm fetch lands 다섯 종을 선보이는 Landfall Series.
첫 라이선스 제품들은 MagicCon: Atlanta에서 데뷔하며, 전 세계 리테일 판매는 2025년 말로 예정되어 있습니다. 파트너십을 기념하기 위해 Tarkir Dragonstorm 세트의 독점 "Dracogenesis" 슬리브가 포함됩니다.
Dragon Shield a annoncé un accord de licence stratégique avec Hasbro (NASDAQ: HAS) et Wizards of the Coast pour produire des accessoires officiels de MAGIC: THE GATHERING. La collaboration sera lancée avec deux séries de produits distinctes : la Legendary Series, mettant en vedette des créatures emblématiques à partir de The Ur-Dragon, et la Landfall Series, présentant les cinq Tarkir: Dragonstorm fetch lands.
Les premiers produits sous licence feront leur démo à MagicCon: Atlanta, avec une disponibilité mondiale au détail prévue pour fin 2025. Le lancement comprendra une sleeve exclusive "Dracogenesis" tirée de l'ensemble Tarkir Dragonstorm pour commémorer le partenariat.
Dragon Shield hat eine strategische Lizenzvereinbarung mit Hasbro (NASDAQ: HAS) und Wizards of the Coast bekannt gegeben, um offizielle MAGIC: THE GATHERING-Zubehörteile herzustellen. Die Zusammenarbeit startet mit zwei unterschiedlichen Produktserien: der Legendary Series, die ikonische Kreaturen beginnend mit The Ur-Dragon zeigt, und der Landfall Series, die die fünf Tarkir: Dragonstorm Fetch Lands präsentiert.
Die ersten lizenzierten Produkte werden bei MagicCon: Atlanta vorgestellt, der weltweite Retail-Verkauf ist für Ende 2025 geplant. Zum Launch gehört eine exklusive Sleeve "Dracogenesis" aus dem Tarkir Dragonstorm-Set, um die Partnerschaft zu würdigen.
Dragon Shield أعلنه اتفاق ترخيص استراتيجي مع Hasbro (NASDAQ: HAS) و Wizards of the Coast لإنتاج ملحقات رسمية لـ MAGIC: THE GATHERING. ستطلق الشراكة سلسلتين م distinct من المنتجات: Legendary Series، التي تعرض مخلوقات أيقونية بدءًا من The Ur-Dragon، و< b>Landfall Series، التي تعرض خمس قطاعات Tarkir: Dragonstorm fetch lands.
ستظهر أولى المنتجات المرخصة في MagicCon: Atlanta، مع توفر بيع بالتجزئة عالميًا مخطط له في أواخر 2025. الإطلاق سيشمل غلافًا حصريًا "Dracogenesis" من مجموعة Tarkir Dragonstorm لإحياء الشراكة.
Dragon Shield 已宣布与 Hasbro (NASDAQ: HAS) 及 Wizards of the Coast 达成战略授权协议，生产官方 MAGIC: THE GATHERING 游戏周边。此次合作将以两大独特产品系列推出：Legendary Series，以 The Ur-Dragon 为起点展示标志性生物；以及 Landfall Series，展示 Tarkir: Dragonstorm 五张 fetch lands。
首批授权产品将于 MagicCon: Atlanta 首发，全球零售上市计划于 2025 年底实现。此次上市还将包含一款 Tarkir Dragonstorm 套装的独家 “Dracogenesis” 护套，以纪念这一伙伴关系。
- Strategic partnership with industry leader Wizards of the Coast expands Dragon Shield's market presence
- Access to MAGIC: THE GATHERING's iconic intellectual property enhances product portfolio
- Worldwide retail distribution planned for late 2025 increases market reach
- None.
Insights
Hasbro expands Magic: The Gathering revenue streams through a strategic licensing deal with premium accessory maker Dragon Shield.
This licensing agreement between Hasbro's Wizards of the Coast division and Dragon Shield represents a strategic expansion of Magic: The Gathering's merchandise ecosystem. By partnering with a premium accessory manufacturer, Hasbro is capitalizing on the high-margin licensing business model where they can monetize their intellectual property without significant capital investment or inventory risk.
The deal specifically focuses on card sleeves featuring iconic Magic: The Gathering artwork, targeting the game's established player base who regularly purchase protective accessories. Dragon Shield's reputation for quality in the trading card game community makes them an ideal partner to capture the premium segment of the accessories market.
What makes this particularly valuable for Hasbro is the nature of these consumable gaming accessories. Unlike many licensed products, card sleeves are frequently replaced items that generate recurring purchases from the same customers. The licensing agreement leverages Magic's extensive art library and character roster, creating multiple product lines that can be refreshed seasonally.
The timing of this agreement aligns with Hasbro's broader strategy of maximizing revenue from their core gaming IPs. This partnership extends Magic: The Gathering's reach in gaming stores and creates additional touchpoints for the brand without diluting Wizards of the Coast's focus on their core card game business.
BRABRAND,
"Working with Hasbro and Wizards of the Coast marks an exciting new chapter for Dragon Shield," said Kevin Isaacson, CEO of Dragon Shield. "MAGIC: THE GATHERING has inspired players for decades, and this collaboration allows us to bring our passion for quality and design to a game and community we deeply admire."
The first products under the collaboration will debut in two distinct series that honor MAGIC's enduring legacy:
- The Legendary Series will feature some of the most iconic legendary creatures from MAGIC: THE GATHERING's history. Appropriately, the first Legendary Series sleeves will feature The Ur-Dragon as Dual Matte Art sleeves – a fan-favorite that embodies the timeless power and imagination the series seeks to honor.
- The Landfall Series draws inspiration from the landscapes that form the foundation of MAGIC: THE GATHERING. To launch the series, Dragon Shield will release a series of five Dual Matte Art sleeves featuring the five Tarkir: Dragonstorm fetch lands in their showcase forms, celebrating both the artistry and the gameplay significance that lands bring to MAGIC.
The first licensed MAGIC: THE GATHERING × Dragon Shield products will debut at MagicCon:
"Over the years, MAGIC: THE GATHERING has invited players into a world of strategy, imagination, and community," said Rebecca Shepard, Vice President of Franchise, MAGIC: THE GATHERING at Wizards of the Coast. "Dragon Shield is a trusted name among fans, and this collaboration ensures players can protect the game they love with accessories that celebrate the stories, legends, and artistry that make MAGIC legendary."
About Wizards of the Coast
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, and from Hasbro's unparalleled portfolio of thousands of iconic marks.
Wizards' diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
About Dragon Shield
Dragon Shield is a leading global brand in the trading card game industry, specializing in premium accessories that protect, personalize, and enhance the player experience. Trusted by millions of fans worldwide, Dragon Shield products are celebrated for their exceptional durability, innovative design, and iconic artwork.
Deeply rooted in tabletop gaming culture, Dragon Shield collaborates with creators, retailers, and partners to deliver exceptional products for every level of play, from casual kitchen table games to local game store events and world championship tournaments. Dragon Shield is part of the Collēctīvus portfolio of consumer brands serving the global collectibles ecosystem.
Learn more at dragonshield.com or follow Dragon Shield on Instagram.
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