Welcome to our dedicated page for Hasbro news (Ticker: HAS), a resource for investors and traders seeking the latest updates and insights on Hasbro stock.
Hasbro Inc (HAS) delivers innovative play experiences through iconic brands spanning toys, digital gaming, and entertainment. This news hub provides investors and industry observers with centralized access to official announcements and market-moving developments.
Track comprehensive coverage of earnings reports, product launches, licensing agreements, and strategic initiatives that shape Hasbro's position in the global play industry. Our curated collection includes press releases on brand expansions, partnership announcements, and updates from Hasbro's entertainment divisions.
Discover timely updates across key business segments including toy manufacturing innovations, media franchise developments, and digital gaming integrations. The repository serves as an essential resource for monitoring the company's adaptation to evolving consumer trends and market conditions.
Bookmark this page for streamlined access to Hasbro's financial communications, leadership updates, and brand portfolio expansions. Stay informed about the company's cross-platform storytelling strategies and their impact on long-term growth prospects.
Hasbro (NASDAQ:HAS) has announced a multi-year extension of its strategic partnership with Disney Consumer Products for the Star Wars and Marvel franchises. The agreement allows Hasbro to continue developing and manufacturing toys, collectibles, and board games based on both new and classic Marvel and Star Wars entertainment properties.
The extended partnership covers popular product lines including The Black Series and The Vintage Collection for Star Wars action figures, Lightsabers toys, and Marvel Legends action figures. Hasbro will continue creating products for all age groups, from preschoolers to adult collectors, featuring characters ranging from Darth Vader to The Mandalorian, Spider-Man, and Black Panther.
Additionally, Hasbro maintains its separate licensing arrangement with Disney for incorporating Marvel characters into the Magic: The Gathering trading card game. The collaboration between Hasbro and Disney spans more than 50 years, demonstrating their commitment to delivering innovative play experiences to consumers worldwide.
Hasbro (NASDAQ: HAS) reported strong Q1 2025 financial results, with overall revenue increasing 17%, primarily driven by a 46% growth in the Wizards and Digital Gaming segment. Operating profit reached $171 million (19.2% margin), while adjusted operating profit was $222 million with a 25.1% margin.
Key highlights include:
- Wizards of the Coast segment saw 46% revenue growth, with MAGIC: THE GATHERING up 45%
- Consumer Products segment declined 4%, though outperforming expectations
- Entertainment segment revenues declined 5%
- EPS reached $0.70 per diluted share ($1.04 adjusted)
- Operating cash flow was $138 million
- Company returned $98 million to shareholders via dividends and reduced debt by $50 million
The company maintained its full-year guidance issued on February 20, 2025, citing uncertainty in the tariff environment. A quarterly dividend of $0.70 per share was declared, payable on June 4, 2025.
Hasbro (NASDAQ: HAS) has scheduled its first quarter 2025 financial results release for Thursday, April 24, 2025, before market open. The company will host an earnings conference call at 8:30 a.m. Eastern Time, which will be accessible via webcast on Hasbro's Investor Relations website.
The webcast will include financial and statistical information as required by Regulation G, along with presentation slides. A replay of the call will be available at the same location for 12 months following the event.
Hasbro, a leading games, IP and toy company with over 100 years of experience, reaches more than 500 million kids, families and fans globally through various platforms including physical and digital games, toys, licensed products, location-based entertainment, film, and TV. The company's portfolio includes iconic brands such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG.
Molson Coors Beverage Company (NYSE: TAP) has nominated Christian 'Chris' Cocks as an independent Class B director for election at the company's Annual Meeting of Stockholders on May 14, 2025. Cocks currently serves as the CEO of Hasbro and brings significant consumer goods industry experience to the board.
As Hasbro's CEO, Cocks has led the company to become the #1 IP licensor in digital gaming and the largest corporate parent of IP mobile games by U.S. revenue, notably through successes like MONOPOLY GO! and Baldur's Gate III. His expertise spans multiple areas including:
- E-commerce and digital transformation
- Brand management
- Enterprise strategy
- Talent management and development
Prior to his current role, Cocks held leadership positions at Hasbro's Wizards of the Coast division, Microsoft, and LeapFrog Enterprises.
Hasbro (NASDAQ: HAS) has secured the prestigious Action Figure of the Year award at the 2025 Toy of the Year (TOTY) Awards for its Transformers One Power Flip Optimus Prime (Orion Pax). The award was presented on February 28 at the TOTY Awards gala in New York City.
The winning action figure features four different conversion modes and is inspired by the character from Paramount Animation and Hasbro's Transformers One film. Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro, highlighted this achievement following the franchise's 40th anniversary celebration in 2024.
Additionally, Hasbro received nominations in several other categories including:
- LIFE IN RETERRA for Game of the Year
- PLAY-DOH Pizza Delivery Scooter for Playset Vehicle of the Year
- TRIVIAL PURSUIT Generations for Grown-Up Toy of the Year
- Multiple LEGO collaborations in Collectible and Construction categories
- FURREAL Peanut the Playful Monkey for Plush Toy of the Year
Hasbro (HAS) is making a strong comeback at the 2025 North American International Toy Fair® with significant product launches and brand expansions. The company unveiled several key initiatives including:
- A new IP launch called Nano-mals, featuring interactive electronic pet toys launching Fall 2025
- A strategic licensing collaboration with Mattel for PLAY-DOH BARBIE collection, launching June 2025
- Major MONOPOLY innovations for its 90th anniversary, including App Banking game and Expansion Packs
- Introduction of FURBY Minis collectibles and partnership with Hershey
- New game releases including CONNECT 4 Frenzy and REBOUNCE
Additionally, Hasbro announced expansion of major franchises with TRANSFORMERS CYBERWORLD, new NERF Loadout customizable blasters, Marvel collaborations including Iron Man toys and Spider-Man integration into Magic: The Gathering, and a significant Peppa Pig franchise development with a new family member announcement.
Hasbro (HAS) has announced the launch of its new toy brand Nano-mals, a line of pocket-sized electronic interactive pets set to debut in Fall 2025. These innovative toys combine nurture play, sensory features, and self-expression capabilities.
Each Nano-mals pet, priced at $19.99, features over 70 sounds, lights, and reactions. The initial lineup includes eight collectible pets with interchangeable textured outfits. Notable features include interactive elements like squeaking and purring responses, a digital heart meter, and the ability to interact with other Nano-mals toys.
The collection includes themed variations such as Strawberry Cow, Highland Cow, Blue Kitty, Calico Kitty, White Unicorn, Midnight Unicorn, Narwhal, and Red Panda, each coming with unique outfits. The toys will be available at major retailers starting August 1, 2025.
Hasbro (NASDAQ: HAS) has announced that the Peppa Pig franchise will undergo a significant evolution with Mummy Pig's pregnancy, expanding the family of four to five members. The announcement will be featured in a special episode titled 'The Big Announcement' premiering on March 31, 2025, on Nickelodeon.
The news was first revealed in the U.S. by Kylie Kelce through her podcast 'Not Gonna Lie'. The storyline will show Peppa and George adjusting to the news of a new sibling, with the baby's arrival scheduled for Season 11 later in 2025. Throughout the year, new content will reveal the baby's gender, name, and arrival, accompanied by special events and new products.
Peppa Pig, a British preschool animated series airing for 20 years in over 180 territories, remains a globally successful brand with presence across TV, theme parks, and retail. The franchise continues to encourage children to explore the world and approach new experiences with confidence.
Basic Fun! has announced a worldwide licensing agreement with Hasbro (NASDAQ: HAS) to manufacture and distribute classic and reimagined STRETCH ARMSTRONG toys, set to launch in fall 2025. The new toy line will feature super-stretchy figures with 'Power Plasma' filling, allowing them to stretch up to five times their size while maintaining their original form.
The partnership includes both the classic Stretch Armstrong character and Vac-Man, along with co-branded portfolio featuring licensed character action figures from various entertainment brands. Basic Fun! aims to modernize the iconic brand, which has been around for almost 50 years, while maintaining its appeal to both new generations and collectors.
Hasbro (NASDAQ: HAS) and Mattel (NASDAQ: MAT) have announced a new licensing collaboration launching the PLAY-DOH Barbie collection. The product line will debut at Target stores and online in June 2025, followed by wider retail availability in August 2025.
The collection features the PLAY-DOH Barbie Designer Fashion Show Playset, a 2-in-1 runway and design studio with fashion-making tools like ruffle makers and faux fur rollers. The line includes four different playsets in the Designer Dolls Assortment and Designer Pattern Packs with floral, gem, pearl, and bow patterns.
This collaboration was inspired by social media trends combining PLAY-DOH with Barbie dolls. The partnership brings together PLAY-DOH, the #1 reusable modeling compound sold in over 80 countries, with Barbie's 65+ year legacy as a style icon.
