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PEPPA PIG Is Going to Be a Big Sister...Again! Hasbro Reveals Mummy Pig Is Pregnant

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Hasbro (NASDAQ: HAS) has announced that the Peppa Pig franchise will undergo a significant evolution with Mummy Pig's pregnancy, expanding the family of four to five members. The announcement will be featured in a special episode titled 'The Big Announcement' premiering on March 31, 2025, on Nickelodeon.

The news was first revealed in the U.S. by Kylie Kelce through her podcast 'Not Gonna Lie'. The storyline will show Peppa and George adjusting to the news of a new sibling, with the baby's arrival scheduled for Season 11 later in 2025. Throughout the year, new content will reveal the baby's gender, name, and arrival, accompanied by special events and new products.

Peppa Pig, a British preschool animated series airing for 20 years in over 180 territories, remains a globally successful brand with presence across TV, theme parks, and retail. The franchise continues to encourage children to explore the world and approach new experiences with confidence.

Hasbro (NASDAQ: HAS) ha annunciato che il franchise di Peppa Pig subirà una significativa evoluzione con la gravidanza di Mummy Pig, ampliando la famiglia da quattro a cinque membri. L'annuncio sarà presentato in un episodio speciale intitolato 'Il Grande Annuncio', in onda il 31 marzo 2025 su Nickelodeon.

La notizia è stata rivelata per la prima volta negli Stati Uniti da Kylie Kelce attraverso il suo podcast 'Not Gonna Lie'. La trama mostrerà Peppa e George che si adattano alla notizia di un nuovo fratellino, con l'arrivo del bambino previsto per la Stagione 11 più avanti nel 2025. Durante l'anno, nuovi contenuti riveleranno il sesso, il nome e l'arrivo del bambino, accompagnati da eventi speciali e nuovi prodotti.

Peppa Pig, una serie animata britannica per la scuola dell'infanzia in onda da 20 anni in oltre 180 territori, rimane un marchio di successo a livello globale con presenza in TV, parchi a tema e vendita al dettaglio. Il franchise continua a incoraggiare i bambini a esplorare il mondo e ad affrontare nuove esperienze con fiducia.

Hasbro (NASDAQ: HAS) ha anunciado que la franquicia de Peppa Pig experimentará una evolución significativa con el embarazo de Mummy Pig, ampliando la familia de cuatro a cinco miembros. El anuncio se presentará en un episodio especial titulado 'El Gran Anuncio', que se estrenará el 31 de marzo de 2025 en Nickelodeon.

La noticia fue revelada por primera vez en EE. UU. por Kylie Kelce a través de su podcast 'Not Gonna Lie'. La trama mostrará a Peppa y George adaptándose a la noticia de un nuevo hermano, con la llegada del bebé programada para la Temporada 11 más adelante en 2025. A lo largo del año, nuevo contenido revelará el sexo, el nombre y la llegada del bebé, acompañado de eventos especiales y nuevos productos.

Peppa Pig, una serie animada británica para preescolares que se emite desde hace 20 años en más de 180 territorios, sigue siendo una marca de éxito a nivel mundial con presencia en televisión, parques temáticos y comercio minorista. La franquicia continúa animando a los niños a explorar el mundo y a afrontar nuevas experiencias con confianza.

해즈브로 (NASDAQ: HAS)페파 피그 프랜차이즈가 맘피그의 임신으로 인해 크게 발전할 것이라고 발표했습니다. 이로 인해 가족이 네 명에서 다섯 명으로 확장됩니다. 이 발표는 2025년 3월 31일에 Nickelodeon에서 방영될 특별 에피소드 '큰 발표'에서 다뤄질 것입니다.

이 소식은 카일리 켈스가 그녀의 팟캐스트 'Not Gonna Lie'를 통해 미국에서 처음 공개했습니다. 이 스토리는 페파와 조지가 새로운 형제의 소식에 적응하는 과정을 보여줄 것이며, 아기의 출생은 2025년 후반 시즌 11에 예정되어 있습니다. 연중 내내 새로운 콘텐츠가 아기의 성별, 이름 및 출생을 공개하며, 특별 이벤트와 새로운 제품도 함께 제공될 것입니다.

페파 피그는 20년 동안 180개 이상의 지역에서 방영된 영국의 유아 애니메이션 시리즈로, TV, 테마파크 및 소매업에서 글로벌하게 성공적인 브랜드로 남아 있습니다. 이 프랜차이즈는 아이들이 세상을 탐험하고 새로운 경험에 자신감을 가지고 접근하도록 격려하고 있습니다.

Hasbro (NASDAQ: HAS) a annoncé que la franchise Peppa Pig connaîtra une évolution significative avec la grossesse de Mummy Pig, élargissant la famille de quatre à cinq membres. L'annonce sera présentée dans un épisode spécial intitulé 'La Grande Annonce', qui sera diffusé le 31 mars 2025 sur Nickelodeon.

La nouvelle a été révélée pour la première fois aux États-Unis par Kylie Kelce à travers son podcast 'Not Gonna Lie'. L'intrigue montrera Peppa et George s'adaptant à la nouvelle d'un nouveau frère ou sœur, avec l'arrivée du bébé prévue pour la Saison 11 plus tard en 2025. Tout au long de l'année, de nouveaux contenus révéleront le sexe, le nom et l'arrivée du bébé, accompagnés d'événements spéciaux et de nouveaux produits.

Peppa Pig, une série animée britannique pour les jeunes enfants diffusée depuis 20 ans dans plus de 180 territoires, reste une marque mondialement réussie avec une présence à la télévision, dans les parcs à thème et dans le commerce de détail. La franchise continue d'encourager les enfants à explorer le monde et à aborder de nouvelles expériences avec confiance.

Hasbro (NASDAQ: HAS) hat angekündigt, dass das Peppa Pig Franchise mit der Schwangerschaft von Mummy Pig eine bedeutende Entwicklung durchlaufen wird, wodurch die Familie von vier auf fünf Mitglieder erweitert wird. Die Ankündigung wird in einer speziellen Episode mit dem Titel 'Die große Ankündigung' zu sehen sein, die am 31. März 2025 auf Nickelodeon Premiere feiert.

Die Nachricht wurde zuerst in den USA von Kylie Kelce in ihrem Podcast 'Not Gonna Lie' bekannt gegeben. Die Handlung wird zeigen, wie Peppa und George auf die Nachricht eines neuen Geschwisters reagieren, wobei die Ankunft des Babys für die 11. Staffel später im Jahr 2025 geplant ist. Im Laufe des Jahres werden neue Inhalte das Geschlecht, den Namen und die Ankunft des Babys enthüllen, begleitet von besonderen Veranstaltungen und neuen Produkten.

Peppa Pig, eine britische Vorschul-Anime-Serie, die seit 20 Jahren in über 180 Territorien ausgestrahlt wird, bleibt eine global erfolgreiche Marke mit Präsenz im Fernsehen, in Freizeitparks und im Einzelhandel. Das Franchise ermutigt weiterhin Kinder, die Welt zu erkunden und neue Erfahrungen mit Selbstvertrauen anzugehen.

Positive
  • Expansion of successful Peppa Pig franchise with new character development
  • New merchandising opportunities through baby-themed products
  • Strategic content rollout throughout 2025 to maintain engagement
  • Leveraging 20-year brand strength across 180 territories
Negative
  • None.

PEPPA PIG “THE BIG ANNOUNCEMENT” Assets

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Today, Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, revealed “PIG” news for PEPPA PIG and family with the announcement that Mummy Pig is pregnant! After more than twenty years of inspiring confidence and connection in preschoolers and their parents, the legendary family of four is about to undergo an evolution that will change the storied PEPPA PIG brand and entertainment forever. The family’s exciting expansion will be showcased in the PEPPA PIG The Big Announcement episode premiering at 9am EST / 9am PST on March 31, 2025, on Nickelodeon.

Kylie Kelce, beloved wife, podcast host and soon-to-be mother of four, first broke Mummy Pig’s joyous baby news in the U.S. with an exclusive interview tied to her hit podcast, Not Gonna Lie, a Wave Original series. The announcement of Mummy Pig's pregnancy aligns perfectly with the Kelce family's own joyful anticipation of a new arrival, making it a truly magical moment of parallel beginnings.

The new Season 10 episode will feature Mummy and Daddy Pig sharing the exciting news with Peppa and her brother, George. While Peppa is already a big sister to George, fans will see her welcome and adjust to having a new baby sister or brother. Peppa has been the first best friend to preschoolers around the globe, and now little ones will see her step into a bigger role with her new little sibling arriving in Season 11 later this year.

“A transformative new era is unfolding for Peppa Pig and her family! As any family that has welcomed a new addition knows, everything is about to change. A baby brings a special dynamic that will warm hearts as fans celebrate this new exciting time alongside Peppa’s family,” said Esra Cafer, Hasbro’s SVP of Franchise Strategy and Management, Preschool & Fashion.

As a big sister, Peppa Pig's relationship with little brother George has provided sweet moments throughout the years, as well as many important lessons about confidence and how to be a good sibling. As the new family dynamic develops, Peppa will have many opportunities to show George the ropes alongside viewers who may be adapting to changes and ‘big feelings’ in their own families. With Mummy and Daddy Pig now outnumbered, they experience their own opportunities to evolve, discovering new ways to parent together, adapting to new challenges and taking each muddy puddle they encounter in stride.

In the lead up to everyone’s favourite family becoming a family of five, new content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with exciting special events and fresh products to accommodate the growing brood.

PEPPA PIG is a British preschool animated television series that has been airing for 20 years in over 180 territories. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, PEPPA PIG encourages kids to jump in together and explore the world around them, while helping give kids the confidence to treat every first step as a new adventure, from the everyday to the epic.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 100 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

PRESS:

Hasbro

Crystal Flynn

Crystal.Flynn@hasbro.com

Source: Hasbro, Inc.

FAQ

When will the Peppa Pig pregnancy announcement episode air on Nickelodeon?

The episode 'The Big Announcement' will premiere on March 31, 2025, at 9am EST/PST on Nickelodeon.

How will the Peppa Pig franchise (HAS) expand its product line for the new baby storyline?

Hasbro will roll out new content, special events, and fresh products throughout 2025 to accommodate the growing Pig family.

What changes will Season 11 of Peppa Pig bring to the HAS franchise?

Season 11 will introduce the new baby Pig sibling, showing how the family adapts to becoming a family of five.

How many territories currently air Peppa Pig content for Hasbro (HAS)?

Peppa Pig airs in over 180 territories worldwide.

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