Basic Fun! Stretches the Limits with New STRETCH ARMSTRONG Toy Line
Basic Fun! has announced a worldwide licensing agreement with Hasbro (NASDAQ: HAS) to manufacture and distribute classic and reimagined STRETCH ARMSTRONG toys, set to launch in fall 2025. The new toy line will feature super-stretchy figures with 'Power Plasma' filling, allowing them to stretch up to five times their size while maintaining their original form.
The partnership includes both the classic Stretch Armstrong character and Vac-Man, along with co-branded portfolio featuring licensed character action figures from various entertainment brands. Basic Fun! aims to modernize the iconic brand, which has been around for almost 50 years, while maintaining its appeal to both new generations and collectors.
Basic Fun! ha annunciato un accordo di licenza mondiale con Hasbro (NASDAQ: HAS) per la produzione e distribuzione di giocattoli classici e reinventati di STRETCH ARMSTRONG, previsti per il lancio nell'autunno del 2025. La nuova linea di giocattoli presenterà figure super elastiche con un riempimento di 'Power Plasma', che consentirà loro di allungarsi fino a cinque volte la loro dimensione mantenendo la loro forma originale.
La partnership include sia il personaggio classico Stretch Armstrong che Vac-Man, insieme a un portafoglio co-branded che presenta action figures di personaggi licenziati provenienti da vari marchi di intrattenimento. Basic Fun! punta a modernizzare il marchio iconico, che esiste da quasi 50 anni, mantenendo al contempo il suo fascino sia per le nuove generazioni che per i collezionisti.
¡Diversión Básica! ha anunciado un acuerdo de licencia mundial con Hasbro (NASDAQ: HAS) para fabricar y distribuir juguetes clásicos y reinventados de STRETCH ARMSTRONG, que se lanzarán en otoño de 2025. La nueva línea de juguetes contará con figuras super elásticas con un relleno de 'Power Plasma', lo que les permitirá estirarse hasta cinco veces su tamaño manteniendo su forma original.
La asociación incluye tanto el personaje clásico Stretch Armstrong como Vac-Man, junto con un portafolio co-branded que presenta figuras de acción de personajes licenciados de varias marcas de entretenimiento. ¡Diversión Básica! busca modernizar la icónica marca, que ha estado presente durante casi 50 años, mientras mantiene su atractivo tanto para las nuevas generaciones como para los coleccionistas.
베이직 펀!이 해즈브로 (NASDAQ: HAS)와 전 세계 라이센스 계약을 체결하여 스트레치 암스트롱 장난감을 제작 및 유통할 예정이라고 발표했습니다. 이 장난감 라인은 2025년 가을 출시될 예정이며, '파워 플라즈마' 충전재로 채워진 슈퍼 스트레치 피규어가 특징입니다. 이 피규어는 원래 형태를 유지하면서 최대 5배까지 늘어날 수 있습니다.
이번 파트너십에는 클래식 스트레치 암스트롱 캐릭터와 백맨이 포함되며, 다양한 엔터테인먼트 브랜드의 라이센스 캐릭터 액션 피규어가 포함된 공동 브랜드 포트폴리오도 포함됩니다. 베이직 펀!은 거의 50년 된 아이코닉 브랜드를 현대화하면서 새로운 세대와 수집가 모두에게 매력을 유지하는 것을 목표로 하고 있습니다.
Basic Fun! a annoncé un accord de licence mondial avec Hasbro (NASDAQ: HAS) pour fabriquer et distribuer des jouets classiques et réinventés de STRETCH ARMSTRONG, dont le lancement est prévu pour l'automne 2025. La nouvelle gamme de jouets présentera des figurines super extensibles avec un remplissage de 'Power Plasma', leur permettant de s'étirer jusqu'à cinq fois leur taille tout en maintenant leur forme originale.
Le partenariat inclut à la fois le personnage classique Stretch Armstrong et Vac-Man, ainsi qu'un portefeuille co-brandé présentant des figurines d'action de personnages sous licence de diverses marques de divertissement. Basic Fun! vise à moderniser cette marque emblématique, qui existe depuis près de 50 ans, tout en maintenant son attrait à la fois pour les nouvelles générations et pour les collectionneurs.
Basic Fun! hat eine weltweite Lizenzvereinbarung mit Hasbro (NASDAQ: HAS) angekündigt, um klassische und neu gestaltete STRETCH ARMSTRONG Spielzeuge herzustellen und zu vertreiben, die im Herbst 2025 auf den Markt kommen sollen. Die neue Spielzeuglinie wird super dehnbare Figuren mit 'Power Plasma'-Füllung umfassen, die es ihnen ermöglicht, sich bis zu fünfmal ihrer Größe zu dehnen und dabei ihre ursprüngliche Form beizubehalten.
Die Partnerschaft umfasst sowohl die klassische Stretch Armstrong-Figur als auch Vac-Man sowie ein Co-Branding-Portfolio, das lizenzierte Actionfiguren von verschiedenen Unterhaltungsmarken präsentiert. Basic Fun! hat sich zum Ziel gesetzt, die ikonische Marke, die seit fast 50 Jahren existiert, zu modernisieren und gleichzeitig ihre Anziehungskraft sowohl für neue Generationen als auch für Sammler zu bewahren.
- New licensing agreement expands Hasbro's brand reach through established toy manufacturer
- Product launch diversifies Hasbro's revenue streams through licensing fees
- Partnership leverages Basic Fun!'s success with other Hasbro properties (LITE-BRITE, TONKA)
- None.
The new STRETCH ARMSTRONG toy line will feature super-stretchy multi-scale figures with a unique "Power Plasma" filling, so kids can twist, battle, play and stretch them up to five times their size, then watch with amazement as they magically return to their original form again and again. Beyond offering the Classic STRETCH ARMSTRONG character design enjoyed by multiple generations, Basic Fun! is bringing an exciting "newstalgic" twist to this beloved brand with a reimagined STRETCH ARMSTRONG for today's kids, as well.
"We are honored to work with Hasbro to reimagine this legendary brand for a new generation of children, as well as long time kidult fans and collectors," stated Dan Westcott, Senior Vice President of Marketing, Basic Fun! "We share Hasbro's passion for STRETCH ARMSTRONG and look forward to stretching the limits of this multigenerational phenomenon and creating new ways for kids to engage and play with their favorite action figures."
In addition to the iconic Stretch Armstrong character and his nemesis Vac-Man, Basic Fun! has partnered with several leading entertainment brands on a co-branded portfolio of licensed STRETCH ARMSTRONG-inspired licensed character action figures, as well.
"At Hasbro, we're always looking for ways to bring our brands to life for new generations of fans. STRETCH ARMSTRONG has always been a symbol of fun, imagination and endless possibilities. Alongside Basic Fun!, who has done an incredible job reviving classic Hasbro properties like LITE-BRITE and TONKA, we're proud to reintroduce this timeless character with fresh features that open new ways to play. We can't wait for kids to experience the fun of stretching, bending and creating their own epic adventures with this iconic hero," said Bradley Bowman, Senior Director, Licensed Consumer Products, Global Toy at Hasbro.
About Basic Fun, Inc.
Basic Fun! is a dynamic global designer and marketer of classic, innovative children's entertainment products which strive to bring smiles to people of all ages. The Company has renowned iconic brands and a broad product portfolio that are featured in over 50,000 brick and mortar locations and online retail distribution points by 2,500+ leading retailers, distributors, and family entertainment venues in over 60 countries worldwide. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play. Basic Fun!'s global headquarters is located in
About Hasbro
Hasbro is a leading game, licensing and toy company whose mission is to create joy and community through the magic of play. With over 100 years of expertise, Hasbro delivers groundbreaking play experiences for fans of all ages around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic brands and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
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SOURCE Basic Fun!
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