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THC Drinks "Buzz" Gets Spicier with Entry of Health Advance Social Equity Partnership

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Health Advance Inc (OTC: HADV) and SoEquity have initiated business planning with Southern Glazer's for their hemp-derived CBD infused beverage venture. The partnership plans to distribute hemp-derived THC brands through national distributors including Total Wine & More and ABC Fine Wine & Spirits.

The company is refining its launch strategy following test marketing of CBD infused beverages under Courtship Wines, shifting focus toward hemp-derived THC beverages due to strong consumer interest. Calvin Frye, SoEquity 's CEO and cannabis industry expert, leads the Courtship Wines project.

The Health Advance-SoEquity alliance aims to combine social equity and merit in business categories where minority-owned enterprises seek partnerships. SoEquity is preparing for a U.S. federal Tier II Regulation A+ public offering of $75 Million, focusing on mentoring and financing social equity enterprises.

Health Advance Inc (OTC: HADV) e SoEquity hanno avviato la pianificazione aziendale con Southern Glazer's per la loro iniziativa di bevande a base di CBD derivato dalla canapa. La partnership prevede di distribuire marchi di THC derivati dalla canapa attraverso distributori nazionali, tra cui Total Wine & More e ABC Fine Wine & Spirits.

L'azienda sta affinando la sua strategia di lancio dopo aver testato il mercato di bevande infuse con CBD sotto Courtship Wines, spostando l'attenzione verso le bevande a base di THC derivato dalla canapa a causa del forte interesse dei consumatori. Calvin Frye, CEO di SoEquity ed esperto dell'industria della cannabis, guida il progetto Courtship Wines.

L'alleanza tra Health Advance e SoEquity mira a combinare equità sociale e merito nei settori in cui le imprese di proprietà di minoranze cercano partnership. SoEquity si sta preparando per un'offerta pubblica di regolamento federale Tier II A+ negli Stati Uniti di 75 milioni di dollari, concentrandosi sul mentoring e sul finanziamento delle imprese di equità sociale.

Health Advance Inc (OTC: HADV) y SoEquity han iniciado la planificación empresarial con Southern Glazer's para su proyecto de bebidas infusionadas con CBD derivado de cáñamo. La asociación planea distribuir marcas de THC derivadas de cáñamo a través de distribuidores nacionales, incluyendo Total Wine & More y ABC Fine Wine & Spirits.

La compañía está afinando su estrategia de lanzamiento tras el testeo de bebidas infusionadas con CBD bajo Courtship Wines, cambiando su enfoque hacia las bebidas con THC derivadas de cáñamo debido al fuerte interés de los consumidores. Calvin Frye, CEO de SoEquity y experto en la industria del cannabis, lidera el proyecto Courtship Wines.

La alianza entre Health Advance y SoEquity busca combinar equidad social y mérito en las categorías empresariales donde las empresas de propiedad de minorías buscan asociaciones. SoEquity se está preparando para una oferta pública de regulación federal Tier II A+ en EE.UU. de 75 millones de dólares, centrándose en la mentoría y financiamiento de empresas de equidad social.

Health Advance Inc (OTC: HADV)SoEquitySouthern Glazer's와 함께 대마에서 파생된 CBD 주입 음료 사업 계획을 시작했습니다. 이 파트너십은 Total Wine & More 및 ABC Fine Wine & Spirits를 포함한 전국 유통업체를 통해 대마에서 파생된 THC 브랜드를 배급할 계획입니다.

회사는 Courtship Wines의 CBD 주입 음료에 대한 테스트 마케팅 후 런칭 전략을 보완하고 있으며, 소비자의 강한 관심으로 인해 대마에서 파생된 THC 음료로 초점을 전환하고 있습니다. SoEquity의 CEO이자 대마 산업 전문가인 Calvin Frye가 Courtship Wines 프로젝트를 이끌고 있습니다.

Health Advance와 SoEquity의 제휴는 소수 민족 소유 기업이 파트너십을 추구하는 비즈니스 영역에서 사회적 형평성과 실적을 결합하는 것을 목표로 합니다. SoEquity는 사회적 형평성 기업에 대한 멘토링 및 자금 지원에 집중하면서 미국의 연방 Tier II Regulation A+ 공모로 7천500만 달러를 준비하고 있습니다.

Health Advance Inc (OTC: HADV) et SoEquity ont lancé la planification commerciale avec Southern Glazer's pour leur projet de boissons infusées au CBD dérivé du chanvre. Le partenariat prévoit de distribuer des marques de THC dérivées du chanvre par l'intermédiaire de distributeurs nationaux, y compris Total Wine & More et ABC Fine Wine & Spirits.

La société affine sa stratégie de lancement après un test marketing de boissons infusées au CBD sous Courtship Wines, en déplaçant son attention vers les boissons à base de THC dérivées du chanvre en raison d'un fort intérêt des consommateurs. Calvin Frye, PDG de SoEquity et expert de l'industrie du cannabis, dirige le projet Courtship Wines.

L'alliance entre Health Advance et SoEquity vise à combiner équité sociale et mérite dans les catégories commerciales où les entreprises détenues par des minorités recherchent des partenariats. SoEquity se prépare à une offre publique de 75 millions de dollars régulation fédérale Tier II A+ aux États-Unis, en se concentrant sur le mentorat et le financement d'entreprises d'équité sociale.

Health Advance Inc (OTC: HADV) und SoEquity haben mit Southern Glazer's die Geschäftsanplanung für ihr CBD-haltiges Getränk auf Hanfbasis initiiert. Die Partnerschaft plant, THC-Marken, die aus Hanf gewonnen werden, über nationale Vertriebspartner wie Total Wine & More und ABC Fine Wine & Spirits zu vertreiben.

Das Unternehmen verfeinert seine Markteinführungsstrategie nach Testmarketing von CBD-haltigen Getränken unter Courtship Wines und verlagert den Fokus auf THC-Getränke aus Hanf aufgrund des starken Verbrauchinteresses. Calvin Frye, CEO von SoEquity und Experte für die Cannabisindustrie, leitet das Projekt Courtship Wines.

Die Allianz zwischen Health Advance und SoEquity zielt darauf ab, soziale Gerechtigkeit und Verdienst in Geschäftskategorien zu kombinieren, in denen von Minderheiten geführte Unternehmen Partnerschaften suchen. SoEquity bereitet sich auf ein öffentliches Angebot der US-amerikanischen Tier II Regulation A+ in Höhe von 75 Millionen US-Dollar vor, wobei der Schwerpunkt auf der Mentorierung und Finanzierung von Unternehmen mit sozialer Gerechtigkeit liegt.

Positive
  • Partnership with major distributors Southern Glazer's, Total Wine & More, and ABC Fine Wine & Spirits
  • Strategic pivot to hemp-derived THC beverages based on market demand
  • SoEquity preparing for $75 Million Regulation A+ public offering
Negative
  • None.

Contract Packaging and Distribution Planning Begins with Southern Glazer's

LOS ANGELES, Feb. 6, 2025 /PRNewswire/ -- Health Advance Inc (OTC: HADV) www.HealthAdvanceGroup.com and strategic partner SoEquity Corporation www.SoEquityCorporation.com have commenced business planning with Southern Glazer's, www.SouthernGlazers.com  for the partners' hemp derived CBD infused beverage ambitions.  Southern Glazer's is a premier distributor  of wines, spirits, beer, and non-alcoholic products in America.  Plans also include national distributors Total Wine & More www.TotalWine.com and ABC Fine Wine & Spirits  ABC Fine Wine & Spirits | Home to distribute the partners' hemp-derived THC brands.

Health Advance had previously conducted  test marketing of CBD infused beverages under the banner of Courtship Wines, and is fine tuning its launch strategy as a result of that testing, to keep moving forward.  This includes orienting Courtship Wines toward hemp derived THC beverages to meet exceptional consumer interest in that variant.   www.CourtshipWines.com. SoEquity Corporation's CEO, Calvin Frye,  leads the Courtship Wines project on behalf of the partnership.  Frye is a long standing cannabis and hemp industry expert www.RealCalvinFrye.com.  

 

Concepts are getting wild and wonderful for infused adult beverage enthusiasts, soon to include hemp-derived THC drinks from www.CourtshipWines.com.  Calvin Frye of www.SoEquityCorporation and www.HealthAdvanceGroup.com have partnered to bring a profitable social equity dimension to their business model.

The Health Advance SoEquity alliance combines social equity and merit to tap into business categories in which minority-owned enterprises are eager to partner for mutual advantage and exceptional outcomes.  This includes coordinating with major beverage retailers who are eager to promote women and minority-owned brands.  Mr. Frye is managing this special cooperation amongst the parties to create the widest possible success. 

Hemp derived THC infused drinks are the newest interpretation of the adult beverage concept.    Adult beverage infusion has become a hot category with an impressive growth trajectory. Calvin Frye is well connected to networks associated to legal cannabis and adjacent spin-offs, including beverage infusions. Frye has himself created launch concepts in this category that were ahead of their time, but are now suitable for today's market conditions, through Courtship Wines.

As Chairman of the National Hemp Association Standing Committee for Social Equity, Mr. Frye is often interviewed about technical issues and the social equity dimension of the cannabis industry, such as here where his commitment to profitable social equity is evident: In Conversation With: Calvin Frye of the Standing Committee for Social Equity - National Hemp Association.

Mr. Frye comments about the benefit he perceives for the social equity community in doing business with Health Advance / SoEquity Corporation, and why the hemp derived THC drink category is a perfect category for Courtship Wines to be successful -  "With legislation remaining in place within the Farm Bill, now is the time to capitalize on the hemp derived adult beverage market. With my leadership at Courtship Wines, I'll utilize my connections and knowledge of the hemp and cannabis industries to create substantial profits for the shareholders of Health Advance and SoEquity Corporation."

ABOUT SOEQUITY CORPORATION

SoEquity Corporation, whose credo is "Social Equity Capital Management for Profit and Progress" is in the process of formation for the purpose of qualifying for a U.S. federal Tier II Regulation A+ public offering of an initial $75 Million, after SEC qualification. The corporation's charter mission is to mentor and finance social equity enterprises to generate exceptional merit-based performance outcomes profitably. SoEquity Corporation will also be applying this model in cannabis related and other business sectors, such as food and beverage, in-store merchandising technology and beyond. SoEquity Corporation has partnered with Health Advance Inc (OTC: HADV) in an alliance to accelerate implementation of the vision.

ABOUT HEALTH ADVANCE INC

Health Advance is a Current Information tier filer with OTC Markets in the Alternative Reporting Standards category. Health Advance Inc is organizing joint venture initiatives to realize the company's charter mission to be active in the health and wellness oriented marketplace, broadly defined.

SAFE HARBOR STATEMENT

Statements  contained  in  this  news  release,  other  than  those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

MEDIA / INTERVIEWS

Calvin Frye, Founder & CEO, SoEquity Corporation
(818) 744-4617
www.SoEquityCorporation.com
www.CourtshipWines.com
www.RealCalvinFrye.com 
Info@soequitycorporation.com

Larry McLachlin, President, Health Advance, Inc
(705) 733-7098
9131 Keele Street, Suite A4 Vaughan, Ontario L4K 0G7
President@HealthAdvanceGroup.com 
www.Twitter.com/HADVPresident

Photo - https://mma.prnewswire.com/media/2614485/Health_Advance_Inc.jpg
Logo - https://mma.prnewswire.com/media/2608424/5154716/Health_Advance_Inc_Logo.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/thc-drinks-buzz-gets-spicier-with-entry-of-health-advance-social-equity-partnership-302370298.html

SOURCE Health Advance, Inc

FAQ

What distribution partnerships has HADV secured for its hemp-derived THC beverages?

Health Advance (HADV) has secured partnerships with Southern Glazer's, Total Wine & More, and ABC Fine Wine & Spirits for distributing their hemp-derived THC beverages.

Why did HADV shift from CBD to THC-infused beverages under Courtship Wines?

HADV shifted to hemp-derived THC beverages after test marketing CBD products, responding to exceptional consumer interest in THC variants.

What is the size of SoEquity 's planned Regulation A+ offering?

SoEquity is preparing for a $75 Million U.S. federal Tier II Regulation A+ public offering, pending SEC qualification.

Who is leading the Courtship Wines project for HADV's partnership?

Calvin Frye, CEO of SoEquity and cannabis industry expert, is leading the Courtship Wines project on behalf of the partnership.

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