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GWM unveiled its new energy vehicle lineup at the Chengdu Motor Show 2022, showcasing brands like HAVAL, TANK, WEY, ORA, and SAR. The highlight was the global debut of the HAVAL H-DOG, equipped with a 1.5T+DHT-PHEV Powertrain. GWM aims for new energy vehicles to account for 80% of its production by 2025, investing CNY 100 billion in R&D for electrification and intelligent technologies. The hybrid models displayed emphasize GWM's commitment to a diverse hybrid product matrix, appealing to global green travel demands.
GWM celebrated the third anniversary of its POER brand with the POER Fan Festival 2022 in Guilin, China, on August 18. The event showcased off-road test drives, mountaineering academies, and a pickup modification exhibition, attracting enthusiasts and media. CEO Haobao Zhang emphasized GWM’s commitment to category innovation. The brand, having entered over 50 countries and sold over 300,000 units, plans to launch new models globally, including the POER off-road edition. The POER-SPACE flagship dealership will open on August 25, aiming to enhance user experiences.
The HAVAL H6 GT, GWM's first global Coupe SUV, recently held its inaugural media test drive in Australia, garnering significant praise for its innovative design and advanced technology. Media outlets like CarExpert and Carsales praised its sporty attributes and intelligent features, including a Head Up Display and Traffic Sign Recognition system. GWM has noted a robust sales increase of over 150% for its models in Australia, reflecting its successful market strategy and product lineup tailored to local preferences.
GWM recently launched the HAVAL DARGO SUV in Chile and Peru, offering a blend of urban comfort and off-road performance. A long-distance test drive showcased the vehicle's all-wheel-drive capabilities, attracting significant media attention and positive reviews. Chileautos praised the HAVAL DARGO for its off-road genes, while drivers highlighted its impressive grip and chassis performance. Sales data revealed a 45.36% year-on-year increase in global sales for July 2022. GWM plans to introduce the HAVAL DARGO in additional markets, including the Middle East.
On July 29, GWM announced the arrival of the latest GWM TANK300 batch at the Port of Jeddah, Saudi Arabia, enhancing customer experience with its TANK Platform. This intelligent off-road platform features a modular design, supporting diverse off-road configurations and resilient against harsh conditions. Highlighted by the TANK TURN function, the TANK300 offers superior performance with a 2.0T turbocharged engine, delivering 167kW power and 387N·m torque. GWM aims to further expand its intelligent off-road vehicle lineup globally.
The GWM HAVAL H6 GT debuted on July 16 at the Red Bull Quicksand event in South Africa, showcasing its powerful sports performance. As the official automotive sponsor, GWM engaged the audience through a VIP Experience Area, where many expressed interest in the model's launch date. The HAVAL H6 GT, a Coupe SUV designed on the GWM L.E.M.O.N. platform, features a shark-inspired aesthetic and an upgraded 4N20 2.0T engine offering strong acceleration with maximum torque of 320N·m. It is currently available in Iraq and Australia, with plans to launch in South Africa and other markets soon.
On July 5, 2022, Brazilian Vice President Hamilton Mourão visited GWM's factory in Iracemápolis, Brazil, where he praised the L.E.M.O.N. Dedicated Hybrid Technology (DHT). Mourão highlighted the importance of technological advancement for Brazil's economy, stating it would lead to quality jobs and innovation. During the visit, he experienced the HAVAL H6 prototype with the L.E.M.O.N. DHT powertrain and noted its cutting-edge technology. GWM's hybrid system aims to optimize fuel efficiency and performance, achieving significant sales success in Thailand's NEV compact SUV market during the first half of 2022.
GWM celebrated a key milestone with one million overseas vehicle sales, announced on July 3, 2022, at a Saudi Arabia event. In the first half of 2022, GWM sold 518,525 vehicles, with 62,823 sold abroad. The South African market led, with the HAVAL H6 capturing 15% of its compact SUV segment. GWM attributes its success to high-quality products and localized operations. Looking ahead, executives target 4 million annual global sales by 2025, with 80% being intelligent new energy vehicles.
On July 3, 2022, GWM TANK held a brand conference in Saudi Arabia, unveiling the GWM TANK300 and GWM TANK500 models to a global audience. The event showcased the brand's luxury and off-road capabilities, emphasizing a focus on user comfort and intelligent design. The TANK300 is now available for pre-order, with plans to launch the TANK500 later this year. GWM aims to expand the TANK brand internationally, following its success in China, where it boasts over a 50% penetration rate in the off-road SUV market within a year of launch.
GWM ORA unveiled its new electric vehicle brand at the 35th International Electric Vehicle Symposium in Norway on June 11, 2022. The ORA brand emphasizes stylish, smart, and safe driving experiences. The ORA FUNKY CAT model showcases innovative design, featuring unique exterior and interior elements aimed at enhancing user interaction through touch and voice controls. Media feedback has been largely positive, with recognition of its spaciousness and advanced safety technology. To boost its presence in Europe, GWM ORA plans further market expansion and additional product launches in the UK.
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