GitLab Expands Managed Service Provider Program to Meet Growing Demand for Agentic AI Across the Software Lifecycle

Key Terms

agentic ai technical

Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.

devsecops technical

DevSecOps is the practice of building security checks into the whole software creation and delivery process instead of treating security as a separate step at the end. For investors, it matters because products that find and fix vulnerabilities earlier tend to ship faster, cost less to maintain, and carry lower risk of damaging breaches or regulatory fines — much like installing quality and safety checks on a car while it’s being assembled rather than after it leaves the factory.

managed service provider (msp) technical

A managed service provider (MSP) is a company that remotely runs and maintains another organization's IT systems—such as networks, cloud hosting, cybersecurity and software—so the client can focus on its main business. For investors, MSPs matter because they often sell ongoing, contract-based services that create predictable revenue and leverage; like subscribing to a utility instead of buying and operating your own equipment, their growth, contract length and customer retention affect how stable and valuable the business appears.

data sovereignty regulatory

Data sovereignty is the principle that digital information is subject to the laws and control of the country or entity where it is stored or processed. For investors, it matters because where data lives affects a company's legal obligations, costs, ability to sell services across borders, and exposure to government access or restrictions — like owning a house that must follow the rules of the town it sits in.

colocation facilities technical

Colocation facilities are secure data centers where companies rent space and power to house their own computer servers next to an exchange’s or cloud provider’s equipment. For investors, colocation matters because being physically closer to trading engines cuts milliseconds off transaction time — like parking your car next to the service entrance so you get through faster — which can mean better execution, higher volumes, lower risk of missed trades, and additional operating costs to weigh.

hyperscaler technical

A hyperscaler is a very large provider of cloud computing and data-center services that owns and operates vast amounts of servers, storage and network capacity to host other companies’ applications and data. Think of them as the electric utility for digital services: their scale cuts unit costs, enables rapid growth for customers, and creates high barriers to entry, so investors watch their market share, margins and capital spending closely.

not-for-resale licenses financial

A not-for-resale license is permission to use software, media, or a product for internal, demonstration, testing, or evaluation purposes but explicitly prohibits selling or distributing it to others. Think of it like borrowing a tool that you can use at home but are not allowed to rent out or sell; the licensor keeps control over commercial distribution. For investors, these licenses affect how a company converts trial use into paying customers, the predictability and durability of revenue, and potential limitations on market reach and resale-based channels.

marketing development funds financial

Marketing development funds are money that a manufacturer or supplier sets aside to pay partners, resellers or distributors to promote its products—think of it as a marketing allowance or subsidy to help local sellers run ads, demos or events. Investors care because these funds influence how quickly products get market exposure, affect reported sales and marketing costs, and can hide future obligations or margin pressure if partners don’t use the funds as expected.

• Expanded program enables MSP partners to deliver GitLab's intelligent orchestration platform for DevSecOps as a fully managed service across flexible deployment environments
• Addresses growing enterprise demand for agentic AI across the entire software lifecycle that accelerates innovation velocity while helping customers meet local data sovereignty requirements
• Provides MSP partners with new revenue streams through enhanced margins, not-for-resale licenses, and dedicated GitLab support

SAN FRANCISCO--(BUSINESS WIRE)-- All Remote - GitLab Inc., the intelligent orchestration platform for DevSecOps, today announced the launch of an expanded Managed Service Provider (MSP) Partner Program, enabling MSPs to deliver a single managed service spanning the entire software development lifecycle.

The program provides qualified MSPs with new revenue streams while meeting enterprise demand for agentic AI across the entire software lifecycle that customers can trust, and enables them to meet critical data sovereignty and compliance requirements.

Enterprises are under pressure to move faster with AI, but most AI tools only accelerate coding; the bottlenecks in planning, pipelines, security reviews, compliance checks, and handoffs between them remain. GitLab’s intelligent orchestration platform enables AI agents to automate work across the entire software lifecycle in a single, governed environment, giving MSP partners a differentiated managed service that accelerates innovation velocity at every step.

Demand for managed deployment options that meet local data residency requirements has been particularly strong in EMEA, Latin America, and Asia-Pacific.¹ Partners can uniquely deploy GitLab, including agentic AI capabilities, across MSP-owned data centers, colocation facilities, customer premises, or hyperscaler environments.

The program builds on the recent general availability of GitLab Duo Agent Platform, giving MSP partners a foundation to accelerate how their customers plan, develop, test, secure, and deploy software.

Program highlights include:

• Enhanced revenue opportunities for qualified MSPs: Standard GitLab partner margins plus an additional MSP premium on all transactions. Partners retain 100% of fees for deployment, migration, training, and consulting services.
• Priority support and escalation: Access to priority partner support channels and direct engagement with GitLab subject matter experts.
• Not-for-resale licenses: Licenses to build internal expertise and demonstrate GitLab capabilities to prospects.
• Training and professional development: Quarterly technical bootcamps covering platform capabilities, best practices, and troubleshooting.
• Marketing development funds and co-branding: Funds for customer acquisition, plus joint case studies and speaking opportunities at GitLab events.

For more information about the GitLab MSP Partner Program, please read the GitLab blog.

Supporting Quotes:

• “The GitLab MSP program strengthens our partnership with GitLab, enabling us to deliver certified, secure, and highly available GitLab services faster, driving immediate value to the end customer,” said Matthew Hope, global cloud practice lead at Adaptavist. “The MSP program reinforces our commitment to delivering aligned, tailored GitLab managed services and enables our customers to maximise their GitLab investment and realise the full benefits of the latest features, including GitLab Duo Agent Platform.”
• "As a partner dedicated to digital sovereignty, GitLab's enhanced MSP program allows us to further scale our 24/7 global services for clients with complex requirements,” said Gil Oliveira, chief commercial officer at Adfinis. “By combining our deep expertise in migration and consolidation with GitLab’s AI-native platform, we ensure our customers can innovate rapidly while maintaining full control over their data and infrastructure."
• "Our partnership with GitLab continues to strengthen our ability to meet evolving enterprise needs for AI-native DevSecOps capabilities," said Henri Hämäläinen, chief product officer and co-CEO at Eficode. "The expanded MSP program enables us to deliver GitLab's intelligent orchestration platform at scale, helping our customers innovate faster while maintaining data sovereignty and compliance."
• “GitLab is well-positioned to provide MSPs with a single managed service offering for the entire software development lifecycle. This program strengthens our commitment to the MSP channel and positions our partners to capture growing demand for agentic AI automation across the software development lifecycle," said Ian Steward, chief revenue officer at GitLab. "By enabling MSPs to deliver our complete platform as a managed service, we're creating a scalable path to market that benefits partners, customers, and GitLab's long-term growth strategy. We're looking forward to seeing all that our partners will accomplish under this program."
• "We're seeing strong demand from enterprises that want to adopt agentic AI across the software lifecycle, capabilities like GitLab Duo Agent Platform, while maintaining strict control over their data and compliance posture,” said Alex Picker, VP of Global Ecosystems at GitLab. “Our enhanced program addresses this challenge by enabling MSP partners to deliver GitLab's intelligent orchestration platform within whatever hosting environment helps them meet their customers' requirements."

About GitLab

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

¹ Grand View Research, Inc., "Sovereign Cloud Market Analysis and Segment Forecast to 2033."

View source version on businesswire.com: https://www.businesswire.com/news/home/20260226466547/en/

Media Contact

Christina Weaver

press@gitlab.com

Source: GitLab Inc.