GOODYEAR ANNOUNCES RENEWAL OF COTTON BOWL TITLE SPONSORSHIP

Rhea-AI Summary

The Goodyear Tire & Rubber Company (NASDAQ: GT) has renewed its multiyear title sponsorship of the Goodyear Cotton Bowl Classic, which will continue to be part of the New Year's Six bowl games. This agreement highlights Goodyear's long-term commitment to college football and ensures its branding during key matches, including a semifinal game in 2024. Goodyear also extended its partnership with Disney Advertising Sales for aerial coverage of college football events. The 86th Cotton Bowl, featuring Alabama vs. Cincinnati, is scheduled for December 31, 2021.

Positive

• Renewed multiyear title sponsorship of the Cotton Bowl Classic strengthens brand visibility.
• Continues to host key college football matchups, including a semifinal in 2024.
• Extended partnership with Disney Advertising Sales enhances marketing reach.

Negative

• None.

AKRON, Ohio, Dec. 29, 2021 /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT), in collaboration with the Cotton Bowl Athletic Association, today announced a multiyear agreement renewing its title sponsorship of the Goodyear Cotton Bowl Classic.

Host to a historic College Football Playoff Semifinal between the Alabama Crimson Tide and the Cincinnati Bearcats on Dec. 31, the Goodyear Cotton Bowl Classic will continue to present marquee matchups annually as a member of the "New Year's Six," the top bowl games included in the College Football Playoff Semifinal rotation. With the agreement, the Cotton Bowl will also host a semifinal game in 2024.

"Much like the Cotton Bowl, Goodyear has long been connected to college football by enhancing the gameday experience, whether it's through aerial coverage from the blimp or the larger-than-life tire art statues," said Todd Macsuga, general manager, Brand Marketing, Goodyear North America. "This agreement is a continuation of our commitment to the sport and allows us to celebrate the drive it takes to compete in college football's biggest matchups for years to come."

Additionally, Goodyear extended its agreement with Disney Advertising Sales on behalf of ESPN to be the preferred aerial coverage provider for college football and the exclusive aerial coverage provider of the College Football Playoff Semifinals and National Championship on ESPN.  

"Since 2014, Goodyear has been an incredible partner for our game," said Bry Patton, Chairman of the Cotton Bowl Athletic Association. "This sponsorship extension demonstrates a history of shared values between Goodyear and the Cotton Bowl Classic, as we strive towards providing college football fans with an unforgettable experience year after year."  

To celebrate its title sponsorship renewal and the road to greatness these teams travel on to advance to the Goodyear Cotton Bowl Classic, Goodyear once again created mascot statues of the participating teams, made from its tires.

This year's tire art statues feature The University of Alabama mascot, Big Al, and University of Cincinnati's mascot, the Bearcat. Standing nearly seven feet tall and weighing more than 200 pounds each, the artwork was constructed from over 300 Goodyear tires and 14,000 hidden staples.

For a fifth year, Goodyear commissioned the talents of artist and former minor league baseball player Blake McFarland to handcraft the unique statues, which will serve as centerpieces for many of the Goodyear Cotton Bowl Classic festivities leading up to the game. The artwork embodies the dedication to outstanding performance built into each Goodyear tire and is reflective of the drive both teams have shown this season.

The 86^th Goodyear Cotton Bowl Classic kicks off on ESPN on Friday, Dec. 31 at 2:30 p.m. CT where No. 1 Alabama will take on No. 4 Cincinnati for their chance to complete the ultimate road to greatness: playing for the 2022 College Football Playoff National Championship. Aerial coverage will be provided by Goodyear.

About The Goodyear Tire & Rubber Company

Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate. 

About the Cotton Bowl

The Cotton Bowl Athletic Association supports higher education through athletic competition. Historically, three-fourths of every dollar generated by the Goodyear Cotton Bowl Classic is returned to participating schools and conferences. Since 1937, the Classic has generated more than $1 billion for participating institutions and higher education. Each year, fans attending the Classic generate more than $30 million in direct spending for the North Texas community. For more information, visit GoodyearCottonBowl.com.

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SOURCE The Goodyear Tire & Rubber Company

FAQ

What is the significance of Goodyear's sponsorship renewal for the Cotton Bowl Classic?

Goodyear's renewal ensures continued brand visibility and association with premier college football events.

What teams are playing in the Cotton Bowl Classic on December 31, 2021?

The 86th Cotton Bowl Classic will feature No. 1 Alabama vs. No. 4 Cincinnati.

What additional coverage does Goodyear provide for college football?

Goodyear is the exclusive aerial coverage provider for the College Football Playoff Semifinals and National Championship on ESPN.

How long is Goodyear's renewed sponsorship agreement for the Cotton Bowl?

The renewed sponsorship agreement is a multiyear commitment.

When is the Cotton Bowl Classic scheduled to take place?

The Cotton Bowl Classic is scheduled for December 31, 2021, at 2:30 p.m. CT.