Madhive, a Leading CTV Advertising Software Platform, Announces a $300 Million Investment from Goldman Sachs Asset Management
Madhive, a leading CTV advertising software platform, has secured a $300 million investment from Goldman Sachs Asset Management's Private Equity business. This partnership aims to accelerate Madhive's growth in the CTV advertising market, particularly within local advertising, and expand into new channels like national advertisers and retail media networks.
Founded in 2016, Madhive's full-stack programmatic platform powers hundreds of millions of dollars in media across 20,000+ daily campaigns. The company's client base includes major broadcasters like FOX, Scripps, and TEGNA. With this investment, Madhive plans to increase its workforce by 20% in 2023, contrary to the downsizing trend in the tech industry.
Following the transaction, Adam Helfgott will transition to Strategic Advisor and Chairman of the Board, while Spencer Potts will become CEO of Madhive. The company's focus on modernizing the ad-tech ecosystem and its purpose-built platform for streaming TV advertising have positioned it for significant growth in the evolving digital TV advertising industry.
Madhive, una delle principali piattaforme software per la pubblicità CTV, ha ottenuto un investimento di 300 milioni di dollari dal settore Private Equity di Goldman Sachs Asset Management. Questa partnership mira ad accelerare la crescita di Madhive nel mercato della pubblicità CTV, in particolare nella pubblicità locale, e ad espandersi in nuovi canali come gli inserzionisti nazionali e le reti di media retail.
Fondata nel 2016, la piattaforma programmatica full-stack di Madhive gestisce centinaia di milioni di dollari in media attraverso oltre 20.000 campagne quotidiane. La clientela dell'azienda comprende importanti emittenti come FOX, Scripps e TEGNA. Con questo investimento, Madhive prevede di aumentare il proprio personale del 20% nel 2023, contrariamente alla tendenza di riduzione del personale nel settore tecnologico.
Dopo la transazione, Adam Helfgott passerà a ricoprire il ruolo di Consulente Strategico e Presidente del Consiglio, mentre Spencer Potts diventerà CEO di Madhive. Il focus dell'azienda sulla modernizzazione dell'ecosistema ad-tech e la sua piattaforma progettata su misura per la pubblicità streaming TV la stanno posizionando per una significativa crescita nell'evoluzione dell'industria della pubblicità televisiva digitale.
Madhive, una de las principales plataformas de software de publicidad CTV, ha asegurado una inversión de 300 millones de dólares por parte del negocio de Capital Privado de Goldman Sachs Asset Management. Esta asociación tiene como objetivo acelerar el crecimiento de Madhive en el mercado de publicidad CTV, especialmente en la publicidad local, y expandirse a nuevos canales como anunciantes nacionales y redes de medios minoristas.
Fundada en 2016, la plataforma programática de pila completa de Madhive gestiona cientos de millones de dólares en medios a través de más de 20,000 campañas diarias. La base de clientes de la empresa incluye importantes emisoras como FOX, Scripps y TEGNA. Con esta inversión, Madhive planea aumentar su fuerza laboral en un 20% en 2023, a diferencia de la tendencia de reducción de personal en la industria tecnológica.
Tras la transacción, Adam Helfgott pasará a ser Asesor Estratégico y Presidente de la Junta, mientras que Spencer Potts se convertirá en CEO de Madhive. El enfoque de la empresa en modernizar el ecosistema de ad-tech y su plataforma diseñada específicamente para la publicidad en streaming de TV la han posicionado para un crecimiento significativo en la evolución de la industria de publicidad televisiva digital.
Madhive는 CTV 광고 소프트웨어 플랫폼의 선두주자로, Goldman Sachs 자산 관리의 프라이빗 에쿼티 부문으로부터 3억 달러 투자를 확보했습니다. 이 파트너십은 Madhive의 CTV 광고 시장 성장 가속화, 특히 지역 광고 및 전국 광고주와 리테일 미디어 네트워크와 같은 새로운 채널로의 확장을 목표로 하고 있습니다.
2016년에 설립된 Madhive의 풀스택 프로그래매틱 플랫폼은 20,000개 이상의 일일 캠페인에서 수억 달러의 미디어를 다룹니다. 이 회사의 고객에는 FOX, Scripps 및 TEGNA와 같은 주요 방송사가 포함됩니다. 이번 투자를 통해 Madhive는 2023년에 인력을 20% 늘릴 계획으로, 이는 기술 산업의 감축 추세와는 정반대입니다.
거래 후, Adam Helfgott는 전략 고문 및 이사회 의장으로 전환하고, Spencer Potts는 Madhive의 CEO가 됩니다. 현대화된 광고 기술 생태계에 대한 회사의 집중과 스트리밍 TV 광고를 위한 맞춤형 플랫폼은 변화하는 디지털 TV 광고 산업에서 주목할 만한 성장을 위한 기반을 마련해주고 있습니다.
Madhive, une des principales plateformes de logiciel publicitaire CTV, a obtenu un investissement de 300 millions de dollars de la part de la division Private Equity de Goldman Sachs Asset Management. Ce partenariat vise à accélérer la croissance de Madhive sur le marché de la publicité CTV, en particulier dans la publicité locale, et à s'étendre vers de nouveaux canaux tels que les annonceurs nationaux et les réseaux de médias de détail.
Fondée en 2016, la plateforme programmatique full-stack de Madhive gère des centaines de millions de dollars de médias à travers plus de 20 000 campagnes quotidiennes. La clientèle de l'entreprise comprend des diffuseurs majeurs tels que FOX, Scripps et TEGNA. Grâce à cet investissement, Madhive prévoit d'augmenter son effectif de 20 % en 2023, contrairement à la tendance de réduction des effectifs dans l'industrie technologique.
Suite à la transaction, Adam Helfgott deviendra Conseiller Stratégique et Président du Conseil, tandis que Spencer Potts prendra les rênes en tant que PDG de Madhive. L'accent mis par l'entreprise sur la modernisation de l'écosystème de la technologie publicitaire et sa plateforme conçue sur mesure pour la publicité télévisée en streaming la positionnent pour une croissance significative dans l'industrie de la publicité télévisée numérique en évolution.
Madhive, eine der , hat eine Investition von 300 Millionen Dollar von der Private-Equity-Abteilung von Goldman Sachs Asset Management gesichert. Diese Partnerschaft zielt darauf ab, das Wachstum von Madhive im CTV-Werbemarkt zu beschleunigen, insbesondere im Bereich der lokalen Werbung, und sich in neue Kanäle wie nationale Werbetreibende und Einzelhandelsmedien-Netzwerke auszudehnen.
Gegründet im Jahr 2016, betreibt Madhives Full-Stack-programmatische Plattform Hunderte von Millionen Dollar an Medien über mehr als 20.000 tägliche Kampagnen. Die Kundenbasis des Unternehmens umfasst große Rundfunkanstalten wie FOX, Scripps und TEGNA. Mit dieser Investition plant Madhive, die Belegschaft im Jahr 2023 um 20 % zu erhöhen, was im Gegensatz zum Stellenabbau-Trend in der Technologiebranche steht.
Nach der Transaktion wird Adam Helfgott in die Rolle des Strategischen Beraters und Vorsitzenden des Vorstands wechseln, während Spencer Potts CEO von Madhive wird. Der Fokus des Unternehmens auf die Modernisierung des Ad-Tech-Ökosystems und die speziell entwickelte Plattform für die Werbung im Streaming-TV hat es in eine Position für signifikantes Wachstum in der sich entwickelnden digitalen TV-Werbeindustrie gebracht.
- Secured a $300 million investment from Goldman Sachs Asset Management
- Powers hundreds of millions of dollars in media across 20,000+ daily campaigns
- Client base includes major broadcasters like FOX, Scripps, and TEGNA
- Plans to increase workforce by 20% in 2023
- Expansion into new channels such as national advertisers and retail media networks
- None.
Partnership to Accelerate Madhive’s Growth in CTV Advertising and Its Next Stage of Innovation
Goldman Sachs’ significant equity investment comes as Madhive’s connected TV (“CTV”) advertising software platform is leading the TV industry’s expansion from linear TV advertising into streaming, primarily through its large local broadcaster clients including FOX, Scripps, and TEGNA, among others. The partnership with Goldman Sachs will enable Madhive to further accelerate the growth and adoption of its CTV platform, most notably within the local advertising market, as well as expand new channels such as national / direct-to-consumer advertisers and retail media networks, who are looking to modernize and scale their CTV offerings.
Madhive was founded in 2016 with the original mission of transforming the
“Since inception, Madhive has been on a mission to modernize and simplify the ad-tech ecosystem. We purpose-built the Madhive platform in anticipation of the growth of streaming TV — investing in engineering, technology, and infrastructure,” said Adam Helfgott, Founder & CEO of Madhive. “Our growth stems from collaborating with partners to solve a host of their unique requirements. Through our fully end-to-end tech stack for TV advertising, media sellers and advertisers have the flexibility and tools to reach streaming audiences efficiently at scale.”
Madhive’s full-stack programmatic platform powers hundreds of millions of dollars in media across 20,000+ daily campaigns. The self-service platform is completely configurable and has tools for planning, targeting, activating, and measuring programmatic TV campaigns.
“Madhive believes in extensive collaboration to move the industry forward, and we are excited to partner with Goldman Sachs to fuel our next chapter of growth,” said Spencer Potts, President of Madhive. Upon closing of the transaction, Adam Helfgott will transition to Strategic Advisor and Chairman of the Board and Spencer Potts will transition to CEO of Madhive.
“We have been deeply impressed with Madhive’s growth and success in the local CTV advertising market within just seven years since its inception,” said Leonard Seevers, a Partner and Co-Head of Technology, Media and Telecom investments in the Private Equity business within Goldman Sachs. “We are incredibly excited to partner with the Madhive team to drive long-term growth and value creation together.”
“We believe Madhive’s purpose-built, end-to-end CTV platform which enables hyper-local precision targeting at national scale is truly differentiated within the ad-tech ecosystem,” added Joon Park, a Managing Director in the Private Equity business within Goldman Sachs. “We see tremendous growth ahead in the company’s existing and adjacent markets and look forward to supporting Madhive to further accelerate the company's journey.”
As one of the world’s largest alternative investment managers with over
Madhive is headquartered in
Latham & Watkins is serving as legal counsel to Madhive. Weil, Gotshal & Manges is serving as legal counsel to Goldman Sachs.
About Madhive
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, Madhive modernizes legacy systems, enabling advertisers to seamlessly automate the ad buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators, and distributors, including FOX, Scripps and TEGNA, as well as national agencies and brands, powering more than a quarter billion dollars in media in media across 20,000+ daily campaigns. To learn more, visit madhive.com.
About Goldman Sachs Asset Management
Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As the primary investing area within Goldman Sachs (NYSE: GS), we deliver investment and advisory services for the world’s leading institutions, financial advisors and individuals, drawing from our deeply connected global network and tailored expert insights, across every region and market—overseeing more than
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Mike Gasbara
mike@fabricmedia.net
(518) 227-8100
Source: Madhive
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