Grove Co. Announces New Retail Partnerships with Kroger, Costco and Hannaford

Rhea-AI Summary

Grove Collaborative expands its retail presence by adding Kroger, Costco, and Hannaford as new retailers, bringing its total number of brick-and-mortar stores to over 5,700. The company aims to make its sustainable household essentials more accessible to consumers.

Positive

• Grove Collaborative increases its retail footprint by adding 450 additional brick-and-mortar locations, including Kroger, Costco, and Hannaford. This expansion enhances the company's omni-channel distribution strategy and allows its products to reach more consumers.

Negative

• None.

Leading sustainable consumer products company increases in-store presence at 450 additional brick & mortar locations

SAN FRANCISCO--(BUSINESS WIRE)-- Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the Company”), a leading sustainable consumer products company and Certified B Corp, today announced another significant retail expansion for Grove Co., its flagship home care brand. The Company added three retailers - Kroger, Costco and Hannaford - marking further progress in its omni-channel distribution expansion strategy. The latest retail additions brings the Company’s retail footprint to over 5,700 brick-and-mortar stores.

Grove Collaborative’s expansion into Kroger, Costco and Hannaford brings its retail footprint to over 5,700 brick-and-mortar stores. (Photo: Business Wire)

“We are excited about the continued momentum in our omni-channel strategy with this latest expansion into Kroger, Costco and Hannaford stores,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative. “Meeting our customers where they shop is critical to our objective of making planet-friendly household essentials as accessible as possible. We remain focused on delivering on our long-term capital efficient growth strategy by continuing to put our products on more shelves and in the hands of more consumers.”

A selection of Grove Co.’s sustainable household essentials have begun rolling out at all three retailers at select stores nationwide, including the brand’s dish soaps, dish soap dispensers and cleaner concentrates in a variety of 100% natural fragrance scents.

The announcement comes on the heels of Grove Co.’s recent debut on Amazon, Walmart.com and into more than 1,000 Walmart stores earlier this year as the Company continues to diversify its retail channels across platforms. Given the significant long-term opportunity for the business and the sustainable CPG category, the Company continues to push its omni-channel strategy. In 2022, Grove made its debut in select CVS, Harris Teeter, H-E-B, Meijer and Giant Eagle doors, and doubled its product assortment at Target.

About Grove Collaborative Holdings, Inc.

Launched in 2016 as a Certified B Corp, Grove Collaborative Holdings, Inc. (NYSE: GROV) is transforming consumer products into a positive force for human and environmental good. Driven by the belief that sustainability is the only future, Grove creates and curates more than 150 high-performing eco-friendly brands of household cleaning, health and wellness, personal care, laundry, clean beauty, baby and pet care products serving millions of households across the U.S. each year. With a flexible monthly delivery model and access to knowledgeable Grove Guides, Grove makes it easy for everyone to build sustainable routines.

Every product Grove offers — from its flagship brand of sustainably powerful home care essentials, Grove Co., plastic-free, vegan personal care line, Peach Not Plastic, and zero-waste pet care brand, Good Fur, to its exceptional third-party brands — has been thoroughly vetted against Grove’s strict standards to be beautifully effective, supportive of healthy habits, ethically produced and cruelty-free. Grove is a public benefit corporation on a mission to move Beyond Plastic™ and is available at select retailers nationwide, making sustainable home care products even more accessible. For more information, visit www.grove.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230517005151/en/

Investors

Grove Investor Relations

ir@grove.co

Media

ICR Inc.

GrovePR@icrinc.com

Source: Grove Collaborative Holdings, Inc.

FAQ

What retailers did Grove Collaborative recently add to its retail footprint?

Grove Collaborative added Kroger, Costco, and Hannaford to its retail footprint.

How many brick-and-mortar stores does Grove Collaborative now have?

Grove Collaborative now has over 5,700 brick-and-mortar stores.

What products will be available at the new retailers?

A selection of Grove Co.'s sustainable household essentials, including dish soaps, dish soap dispensers, and cleaner concentrates in various natural fragrance scents, will be available at the new retailers.

What is Grove Collaborative's long-term growth strategy?

Grove Collaborative's long-term growth strategy focuses on expanding its omni-channel distribution and making its planet-friendly household essentials more accessible to consumers.