Roam For the Holidays: Grindr Offers Free Access to Their Popular Travel Feature
Grindr announced that its Roam feature, which allows users to explore and connect with locals worldwide, will be available for free during a 12-day holiday period from December 22 to January 2 in the U.S., sponsored by ViiV Healthcare. Typically priced at $5.99 per hour, Roam enables users to have their profiles appear on local grids in different cities or countries, facilitating connections for travel planning, relocation, or virtual exploration. The feature, launched earlier this year, has already helped thousands of users connect with locals before visiting new destinations.
Grindr ha annunciato che la sua funzione Roam, che consente agli utenti di esplorare e connettersi con persone del posto in tutto il mondo, sarà disponibile gratuitamente per un periodo festivo di 12 giorni dal 22 dicembre al 2 gennaio negli Stati Uniti, sponsorizzato da ViiV Healthcare. Solitamente dal prezzo di $5.99 all'ora, Roam permette agli utenti di avere i propri profili visibili nelle griglie locali di diverse città o paesi, facilitando le connessioni per la pianificazione dei viaggi, trasferimenti o esplorazioni virtuali. Questa funzione, lanciata all'inizio di quest'anno, ha già aiutato migliaia di utenti a connettersi con persone del posto prima di visitare nuove destinazioni.
Grindr anunció que su característica Roam, que permite a los usuarios explorar y conectarse con locales en todo el mundo, estará disponible de forma gratuita durante un periodo festivo de 12 días desde el 22 de diciembre hasta el 2 de enero en Estados Unidos, patrocinado por ViiV Healthcare. Normalmente con un precio de $5.99 por hora, Roam permite a los usuarios que sus perfiles aparezcan en las cuadrículas locales de diferentes ciudades o países, facilitando las conexiones para la planificación de viajes, reubicaciones o exploraciones virtuales. Esta función, lanzada a principios de este año, ya ha ayudado a miles de usuarios a conectarse con locales antes de visitar nuevos destinos.
그라인더(Grindr)가 로암 기능(Roam feature)을 발표했습니다. 이 기능은 사용자들이 전 세계의 로컬과 탐색하고 연결할 수 있게 해줍니다. 12월 22일부터 1월 2일까지 미국에서 무료로 제공될 예정이며, 이는 ViiV Healthcare가 후원합니다. 일반적으로 시간당 $5.99의 가격으로 제공되는 로암은 사용자의 프로필이 다른 도시나 국가의 지역 그리드에 표시되도록 하여 여행 계획, 이사 또는 가상 탐색을 위한 연결을 용이하게 합니다. 올해 초에 출시된 이 기능은 수천 명의 사용자가 새로운 목적지를 방문하기 전에 로컬과 연결하는 데 도움을 주었습니다.
Grindr a annoncé que sa fonction Roam, qui permet aux utilisateurs d'explorer et de se connecter avec des locaux à travers le monde, sera disponible gratuitement pendant une période de vacances de 12 jours, du 22 décembre au 2 janvier aux États-Unis, sponsorisée par ViiV Healthcare. Généralement tarifée à 5,99 $ de l'heure, Roam permet aux utilisateurs d’avoir leurs profils affichés sur des grilles locales dans différentes villes ou pays, facilitant les connexions pour la planification de voyages, les déménagements ou les explorations virtuelles. Lancée plus tôt cette année, cette fonction a déjà aidé des milliers d'utilisateurs à se connecter avec des locaux avant de visiter de nouvelles destinations.
Grindr hat angekündigt, dass die Roam-Funktion, die es Nutzern ermöglicht, weltweit Einheimische zu erkunden und sich mit ihnen zu verbinden, während eines 12-tägigen Feiertagszeitraums vom 22. Dezember bis zum 2. Januar in den USA kostenlos zur Verfügung stehen wird, gesponsert von ViiV Healthcare. Normalerweise kostet Roam $5,99 pro Stunde und ermöglicht es den Nutzern, ihre Profile in lokalen Netzen in verschiedenen Städten oder Ländern anzeigen zu lassen, was die Planung von Reisen, Umzügen oder virtuellen Erkundungstouren erleichtert. Diese Funktion, die Anfang dieses Jahres eingeführt wurde, hat bereits Tausenden von Nutzern geholfen, sich vor dem Besuch neuer Reiseziele mit Einheimischen zu verbinden.
- Partnership with ViiV Healthcare for sponsored feature promotion
- Monetization of Roam feature at $5.99/hour regular price
- Successful user adoption with thousands of users since launch
- time promotional offer may impact regular revenue from Roam feature
- Geographic restriction to U.S. market only
Insights
This marketing promotion, while creative, has minimal financial impact on Grindr's bottom line. The temporary free access to a
The partnership with ViiV Healthcare, a pharmaceutical company focused on HIV treatments, aligns with Grindr's user base and could pave the way for future monetization opportunities in healthcare-related advertising. However, the 12-day promotion period is too short to significantly impact the company's
This promotional campaign reveals Grindr's strategic focus on expanding its travel-related features and monetization strategies. Roam's introduction earlier this year showcases the platform's evolution beyond basic dating functionality into broader lifestyle and travel services. The timing of this promotion during peak holiday travel season is calculated to maximize user engagement and feature discovery.
The partnership with ViiV Healthcare demonstrates Grindr's ability to attract relevant sponsors for targeted promotions, potentially opening new revenue streams beyond traditional advertising and subscriptions. However, without disclosed metrics on Roam's current adoption rate or revenue contribution, the promotion's impact on user acquisition and long-term monetization remains speculative.
Viiv Healthcare sponsoring 12 free days of Roam on Grindr
Try Grindr's Roam feature for free and have your profile appear on the local grid in another city or country. (Graphic: Business Wire)
Launched earlier this year, Roam has already helped thousands of people explore new cities, plan trips, and connect with locals ahead of their arrival. Typically offered at
“The holiday season is all about connection,” said George Arison, CEO of Grindr. “By making Roam available at no charge, we’re giving our community the freedom to connect wherever they are—or wherever they’d like to be. We’re thrilled to partner with ViiV Healthcare to offer this benefit in the
From December 22 to January 2, people on Grindr in the
About Grindr Inc.
With more than 14.5 million monthly active users, Grindr (NYSE: GRND) has grown to become the Global Gayborhood in Your Pocket™, on a mission to make a world where the lives of our global community are free, equal, and just. Available in 190 countries and territories, Grindr is often the primary way for our users to connect, express themselves, and discover the world around them. Since 2015 Grindr for Equality has advanced human rights, health, and safety for millions of LGBTQ+ people in partnership with organizations in every region of the world. Grindr has offices in
About ViiV Healthcare
ViiV Healthcare is a global specialist HIV company established in November 2009 by GSK (LSE: GSK) and Pfizer (NYSE: PFE) dedicated to delivering advances in treatment and care for people living with HIV and for people who could benefit from HIV prevention. Shionogi became a ViiV shareholder in October 2012. The company’s aims are to take a deeper and broader interest in HIV and AIDS than any company has done before and take a new approach to deliver effective and innovative medicines for HIV treatment and prevention, as well as support communities affected by HIV. For more information on the company, its management, portfolio, pipeline, and commitment, please visit viivhealthcare.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241219677104/en/
Source: Grindr Inc.
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