Looking? Grindr’s ‘Right Now’ Feature Expands into 15 New Cities
Grindr, the dating app with over 14.5M monthly active users, announced the expansion of its 'Right Now' feature to 15 new major cities across North America, Europe, and South America. The feature, designed for immediate encounters, creates a real-time feed separate from the main grid where users can post text and photos that remain visible for one hour.
The expansion follows successful 2024 pilots in Australia and Washington D.C. Users receive 10 complimentary hour-long sessions weekly, refreshing every Friday, with the option to purchase additional sessions. The feature is now available in cities including New York, Los Angeles, London, Paris, and Sao Paulo.
According to Chief Product Officer AJ Balance, Right Now was developed based on user feedback to facilitate more efficient, intention-based connections and eliminate mismatched expectations between users. The feature is accessible on both iOS and Android platforms.
Grindr, l'app di incontri con oltre 14,5 milioni di utenti attivi mensili, ha annunciato l'espansione della sua funzione 'Right Now' in 15 nuove città principali in Nord America, Europa e Sud America. Questa funzione, progettata per incontri immediati, crea un feed in tempo reale separato dalla griglia principale, dove gli utenti possono pubblicare testi e foto che rimangono visibili per un'ora.
L'espansione segue i piloti di successo del 2024 in Australia e Washington D.C. Gli utenti ricevono 10 sessioni gratuite di un'ora a settimana, che si rinnovano ogni venerdì, con la possibilità di acquistare sessioni aggiuntive. La funzione è ora disponibile in città come New York, Los Angeles, Londra, Parigi e San Paolo.
Secondo il Chief Product Officer AJ Balance, Right Now è stata sviluppata sulla base del feedback degli utenti per facilitare connessioni più efficienti e basate sulle intenzioni, eliminando aspettative non corrispondenti tra gli utenti. La funzione è accessibile su entrambe le piattaforme iOS e Android.
Grindr, la aplicación de citas con más de 14,5 millones de usuarios activos mensuales, anunció la expansión de su función 'Right Now' a 15 nuevas ciudades importantes en América del Norte, Europa y América del Sur. Esta función, diseñada para encuentros inmediatos, crea un feed en tiempo real separado de la cuadrícula principal, donde los usuarios pueden publicar textos y fotos que permanecen visibles durante una hora.
La expansión sigue a los pilotos exitosos de 2024 en Australia y Washington D.C. Los usuarios reciben 10 sesiones gratuitas de una hora a la semana, que se renuevan cada viernes, con la opción de comprar sesiones adicionales. La función ya está disponible en ciudades como Nueva York, Los Ángeles, Londres, París y São Paulo.
Según el Chief Product Officer AJ Balance, Right Now se desarrolló en base a los comentarios de los usuarios para facilitar conexiones más eficientes y basadas en intenciones, eliminando expectativas desajustadas entre los usuarios. La función es accesible en plataformas tanto iOS como Android.
그라인더, 월간 활성 사용자 수 1450만 명 이상을 보유한 데이팅 앱이 북미, 유럽 및 남미의 15개 주요 도시로 'Right Now' 기능을 확장한다고 발표했습니다. 즉각적인 만남을 위해 설계된 이 기능은 사용자가 텍스트와 사진을 게시할 수 있는 실시간 피드를 생성하며, 이는 한 시간 동안 표시됩니다.
이번 확장은 2024년 호주와 워싱턴 D.C.에서 성공적인 파일럿을 거친 후 이루어졌습니다. 사용자는 매주 10개의 무료 한 시간 세션을 제공받으며, 매주 금요일에 새로 고쳐지며 추가 세션을 구매할 수 있는 옵션이 있습니다. 이 기능은 뉴욕, 로스앤젤레스, 런던, 파리 및 상파울루와 같은 도시에서 사용할 수 있습니다.
Chief Product Officer인 AJ Balance에 따르면, Right Now는 사용자 피드백을 기반으로 개발되어 더 효율적이고 의도 기반의 연결을 촉진하고 사용자 간의 잘못된 기대를 없애기 위해 설계되었습니다. 이 기능은 iOS와 Android 플랫폼 모두에서 접근 가능합니다.
Grindr, l'application de rencontre comptant plus de 14,5 millions d'utilisateurs actifs par mois, a annoncé l'expansion de sa fonction 'Right Now' dans 15 nouvelles grandes villes en Amérique du Nord, en Europe et en Amérique du Sud. Cette fonction, conçue pour des rencontres immédiates, crée un fil d'actualité en temps réel distinct de la grille principale, où les utilisateurs peuvent publier des textes et des photos visibles pendant une heure.
L'expansion fait suite à des pilotes réussis en 2024 en Australie et à Washington D.C. Les utilisateurs reçoivent 10 sessions gratuites d'une heure par semaine, renouvelées chaque vendredi, avec la possibilité d'acheter des sessions supplémentaires. La fonction est désormais disponible dans des villes telles que New York, Los Angeles, Londres, Paris et São Paulo.
Selon le Chief Product Officer AJ Balance, Right Now a été développé sur la base des retours des utilisateurs pour faciliter des connexions plus efficaces et basées sur l'intention, et éliminer les attentes mal alignées entre les utilisateurs. La fonction est accessible sur les plateformes iOS et Android.
Grindr, die Dating-App mit über 14,5 Millionen aktiven Nutzern pro Monat, hat die Erweiterung ihrer Funktion 'Right Now' auf 15 neue Großstädte in Nordamerika, Europa und Südamerika angekündigt. Diese Funktion, die für sofortige Begegnungen gedacht ist, erstellt einen Echtzeit-Feed, der von dem Hauptnetzwerk getrennt ist, in dem Nutzer Texte und Fotos posten können, die eine Stunde lang sichtbar bleiben.
Die Expansion folgt erfolgreichen Pilotprojekten im Jahr 2024 in Australien und Washington D.C. Nutzer erhalten wöchentlich 10 kostenlose einstündige Sitzungen, die jeden Freitag erneuert werden, mit der Möglichkeit, zusätzliche Sitzungen zu kaufen. Die Funktion ist jetzt in Städten wie New York, Los Angeles, London, Paris und São Paulo verfügbar.
Nach Angaben von Chief Product Officer AJ Balance wurde Right Now basierend auf Nutzerfeedback entwickelt, um effizientere, absichtsbasierten Verbindungen zu erleichtern und falsche Erwartungen zwischen den Nutzern zu beseitigen. Die Funktion ist sowohl auf iOS- als auch auf Android-Plattformen verfügbar.
- Expansion into 15 major metropolitan markets indicates strong growth strategy
- 14.5M monthly active users demonstrates solid user base
- New monetization opportunity through additional session purchases
- Successful pilot program in 2024 proves market validation
- free sessions (10 per week) may impact user engagement
- Gradual rollout suggests potential scalability challenges
- Competition from existing real-time dating features on other platforms
Insights
Grindr's expansion of its Right Now feature to 15 major cities globally marks a significant product development with clear revenue implications. This strategic expansion follows successful pilot programs in Australia and Washington D.C., now targeting high-density urban markets across North America, Europe, and South America.
The feature itself addresses a critical user experience challenge by creating a dedicated real-time feed for immediate connections, separate from the main grid. This intent-based matching system reduces friction in user interactions while simultaneously creating a new monetization channel through a freemium model.
The monetization strategy is particularly noteworthy: users receive 10 complimentary hour-long sessions weekly, after which they must purchase additional sessions. This represents a direct revenue opportunity beyond Grindr's existing streams. With 14.5 million monthly active users, even modest conversion rates could generate meaningful incremental revenue.
The phased global rollout demonstrates a methodical approach to scaling, targeting cities with established LGBTQ+ communities and high user density. By addressing specific user needs around intention-matching, this feature enhancement likely improves both user satisfaction and engagement metrics while opening new monetization pathways – a rare combination that addresses both user experience and business objectives simultaneously.
Grindr's Right Now feature expansion represents a textbook example of effective digital product monetization. The rollout to 15 major urban markets follows a proven product development cycle: pilot testing (Australia and D.C.) followed by targeted expansion into high-value markets with established user concentration.
The freemium implementation is particularly well-structured. By providing 10 free sessions weekly before requiring purchase, Grindr creates sufficient value demonstration to drive conversion while maintaining a ceiling that encourages payment from engaged users. This model typically generates higher conversion rates than either pure subscription or one-time purchase approaches by allowing users to experience value before committing financially.
From a revenue perspective, this introduces a complementary monetization stream alongside existing channels. The feature's focus on immediate, intention-based connections addresses a core user need while creating natural payment moments. The timing – rolling out simultaneously across multiple major markets – also suggests confidence in both the technical infrastructure and the revenue potential based on pilot results.
For a platform with 14.5 million monthly active users, even modest attachment rates to this premium feature could drive meaningful incremental average revenue per user. The implementation also reinforces platform stickiness by solving a key user friction point around mismatched intentions, potentially reducing churn while increasing monetization – a powerful combination for long-term value creation.
More cities, more connections, less waiting – Right Now makes finding a hookup faster than ever
Grindr's Right Now feature.
Today, Right Now will begin rolling out in fifteen new cities across
“Right Now empowers our users to find exactly what they want, when they want it – without the guesswork,” said AJ Balance, Chief Product Officer at Grindr. “We built this intention-based feature based on feedback from our community so they can connect with like-minded people, without wasting time on mismatched expectations. Too often, people start a conversation only to realize they’re looking for different things – one person wants a date, the other a quick connection. Right Now makes it clear who’s available and what they’re looking for, in real time.”
Right Now is accessible on iOS and Android, via the main navigation bar, side bar, and a floating action button on the main grid, leading people to a separate feed optimized for real-time engagement. At launch, people will receive ten complimentary hour-long sessions per week, refreshing every Friday. After using their complimentary sessions, they will have the option to purchase additional Right Now sessions.
This expansion builds on the successful 2024 pilots of Right Now in
Explore our product roadmap for a closer look at the new features coming to Grindr in 2025.
About Grindr Inc.
With more than 14.5 million average monthly active users, Grindr (NYSE:GRND) has grown to become the Global Gayborhood in Your Pocket™, on a mission to make a world where the lives of our global community are free, equal, and just. Available in 190 countries and territories, Grindr is often the primary way for our users to connect, express themselves, and discover the world around them. Since 2015, Grindr for Equality has advanced human rights, health, and safety for millions of LGBTQ+ people in partnership with organizations in every region of the world. Grindr has offices in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250325291399/en/
Hayley Richard
Press@grindr.com
Source: Grindr Inc.
FAQ
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