Garmin continues to change the game with the new Panoptix PS70 live sonar for deep-sea fishing
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Insights
The announcement of Garmin's new Panoptix™ PS70 sonar system represents a significant technological advancement in marine electronics. This product's capability to deliver live images up to 1,000 feet below the surface at a speed that outpaces competitors could potentially disrupt the market for deep-sea fishing electronics. From a market research perspective, the introduction of the PS70 could increase Garmin's market share in the marine electronics segment. The product differentiation—especially the RapidReturn™ technology—could attract new customers and retain existing ones, looking for the latest and most efficient fishing sonar technology.
However, the premium price point of $4,799.99 to $4,999.99 may limit the product's market to professional or serious recreational anglers who can justify the investment. It's important to monitor the adoption rate of the PS70 and customer feedback, as these will be critical indicators of the product's success and its impact on Garmin's financial performance. Additionally, the ability to integrate data into Garmin Navionics+ charts could create a competitive advantage by enhancing the value proposition of Garmin's ecosystem of marine products.
Garmin's launch of the Panoptix™ PS70 sonar system is poised to impact its financial performance. The advanced features and technological superiority of the PS70 could justify the premium pricing, potentially leading to higher margins. Moreover, the product's compatibility with a range of Garmin GPSMAP® chartplotters could drive sales of complementary products, fostering cross-selling opportunities and increasing the average transaction size.
Investors should watch for the PS70's sales figures in upcoming quarterly reports to gauge its market reception. It's also essential to consider the R&D and marketing expenses associated with the launch, as these could affect short-term profitability. Long-term, if the PS70 sets a new industry standard, it could lead to sustainable revenue growth and strengthen Garmin's position in the high-end segment of the marine electronics market.
The technological advancements of the Garmin Panoptix™ PS70, particularly the RapidReturn™ sonar technology, mark a milestone in marine electronics. The ability to provide real-time sonar images at unprecedented depths with high frame rates is a considerable leap forward. The PS70's image stabilization feature for rough sea conditions and multiple sonar modes cater to a variety of fishing techniques, which could make it highly sought after by deep-sea fishing enthusiasts.
From a technical standpoint, the PS70's impact on the industry will depend on its reliability and the accuracy of its sonar readings. The integration of QuickDraw Contours™ for detailed mapping is another feature that could set a new benchmark for competitors. The success of this technology can influence future developments in marine sonar systems and could drive regulatory standards for sonar imaging resolution and speed.
New Garmin RapidReturn sonar is the first to deliver live images up to 1,000' below the surface
"Anglers have never seen live sonar images at depths like this or at this speed. Its wide sonar beam covers more of the water column at once and enables a quicker survey of the ocean floor in greater detail and can even show you where the targets are located, so it will take anglers less time to find bait, fish and structure – truly a game-changer for deep-sea sportfishing." – Dan Bartel, Garmin Vice President of Global Consumer Sales
See fish live, catch fish deep
Garmin RapidReturn sets the standard for offshore live sonar – from small baitfish to target game fish – in real-time at depths up to 1,000'. With an 800-watt power output, the PS70 gives anglers stronger sonar penetration through the water and delivers four unique sonar modes that can be easily adjusted to fit a wide array of fishing techniques:
- LiveVü™ Down – Anglers can see small baitfish and target game fish in real-time up to 1,000' below the boat, while the wide 120-degree beam angle covers huge areas of water.
- Traditional Sonar – Crisp, clear fish arches with excellent separation of targets under the boat.
- Triple-Beam – A three-way traditional sonar split that gives returns from the port, straight down and starboard in an easy-to-understand traditional sonar view. Adjust the beam angles to fine-tune the three columns of sonar data.
- RealVü™ 3D Historical – Historical scanning technology helps find fish and build a map of the ocean floor while the boat is moving. It shows the entire water column in 3D, from the bottom to the surface and all fish in between. The True Motion 3D sonar returns feature follows the vessel's course over the ground.
The stainless steel thru-hull PS70 transducer is also equipped with image stabilization that allows it to continuously adjust the sonar beams to compensate for boat motion, so even in rough conditions, anglers will still see a steady sonar image.
Quick on the draw
Nobody knows the waters better than the anglers that fish them, and now with the PS70, it's faster than ever before for anglers to survey the ocean floor in amazing detail. Thanks to enhanced QuickDraw Contours™, anglers can survey wide areas at depths up to 1,000' below the surface, making it easy to view and store detailed contour maps in real time. Users have the option to contribute their data to the QuickDraw Community so it can be integrated into Garmin Navionics+ charts, or keep their contours saved to their chartplotter.
The PS70 transducer can be flush or pocket mounted. It's available now with a suggested retail price of
Engineered on the inside for life on the outside, Garmin products have revolutionized life for anglers, sailors, mariners and boat enthusiasts everywhere. Committed to developing the most innovative, highest quality, and easiest-to-use marine electronics the industry has ever known, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. For the ninth consecutive year, Garmin was named the Manufacturer of the Year by the National Marine Electronics Association (NMEA). Other Garmin marine brands include Navionics® and JL Audio®. Visit the Garmin Newsroom, email our media team, connect with @garminmarine on social, or follow our blog.
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SOURCE Garmin International, Inc.
FAQ
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