GoPro's New App 'Quik' Helps You Get the Most Out of Your Photos and Videos, No Matter What Phone or Camera You're Using
GoPro launched a new mobile app named Quik on March 16, 2021, which offers an easy way to organize and edit photos and videos. The app addresses the 'black hole' problem of camera rolls by allowing users to import and manage their favorite media efficiently. Key features include unlimited importing, cloud backup, automatic video creation, and powerful editing tools. Quik is available for both iOS and Android, with a subscription model starting at $1.99/month.
The launch aims to enhance user engagement and presents a long-term growth opportunity for GoPro.
- Launch of Quik app enhances user engagement with a focus on photo and video management.
- Subscription model provides a recurring revenue stream, with a low entry price of $1.99/month.
- Features like unlimited importing, cloud backup, and automatic video creation may drive user retention and satisfaction.
- None.
SAN MATEO, Calif., March 16, 2021 /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO) launched a total refresh of its mobile app and gave it a new name to reflect its purpose. Aptly named Quik, the app makes it quick and easy to get the most out of your favorite photos and videos no matter what phone or camera you're using.
At its core, Quik solves the "black hole" problem of your phone's camera roll and ensures you'll never lose track of your favorite photos and videos again. The next time you capture that special "keeper" photo or video, you can conveniently share it to the Quik app where it will be added to your own private "Mural" feed within the app. You can also share images that already exist in your phone's camera roll, text threads or wherever your favorite images may be. If you share multiple photos or videos at once to Quik, they'll be grouped together as an event and the app will produce a compilation highlight video beat-synced to music—which you can adjust to your liking, if desired.
Quik also features a suite of powerful yet simple editing tools if you prefer to edit your photos and videos yourself.
"Quik makes it simple and fun to finally make sense of the vast number of photos and videos we all have on our phones," said GoPro founder and CEO, Nicholas Woodman. "You don't even have to open the Quik app to organize your images, simply share your favorite shots directly to Quik from your camera roll, text threads or wherever your best shots may be. We named it Quik because that's what it is!"
"Helping people get the most out of their personal content represents an enormous long-term opportunity for our business and brand," added Woodman.
Quik is available for iOS and Android and supports photos and videos from any modern phone or camera, including GoPros and DSLRs.
Quik features and benefits include:
- Unlimited Importing of Your Favorite Photos and Videos: Import photos and videos from any phone or camera, including GoPros and DSLRs. Never lose track of your best shots, Quik makes it easy to enjoy them all in one app
- Unlimited Cloud Backup (Available Later This Year): Every photo and video you post to your Quik mural feed will be backed up at its original quality
- Automatic Video Creation: Create impressive music-synced videos by simply selecting the photos and videos you want to include along with a song from the included library or your own
- New GoPro Original Music: Choose from a growing list of royalty-free tracks curated in-house at GoPro or add your own music to your videos—all of which will automatically beat-sync to your videos
- Powerful Editing Tools: Adjust exposure, contrast, color, vibrancy; get creative with intuitive single and multi-clip video editing; add text, stickers and more
- New Video Speed Tool: Speed ramp your videos faster or slower and add super slo-mo and freeze frame segments at multiple points within in a single video clip
- GoPro-Exclusive Filters: Use dozens of filters, including many optimized for natural environment "looks," including snow, desert, water and more
- Premium Themes: Choose from a growing list of sophisticated video edit themes, making it easy to give your videos a particular style or energy
- Frame Grabbing: Extract photo still images from your videos
- Easy Social Sharing: Post directly to Instagram, Facebook, YouTube and more, or share via text or email
Quik is free to download and use on a trial basis. Customers who want to unlock the app's full capabilities can subscribe for just
GoPro Subscribers, who pay
$100 off up to three new GoPro cameras a year- Up to
50% off accessories at GoPro.com - Unlimited cloud storage of their GoPro photos and videos at original quality
- High-quality live streaming from a GoPro to GoPro's premium streaming platform
- Guaranteed damaged camera replacement
To celebrate Quik's launch, GoPro is kicking off the Make It #Quik Awards Challenge to award the best Quik edits. To participate, submit your best edit made with the Quik app to GoPro.com/Awards.
Quik replaces the GoPro app in iOS and Android app stores today. Existing GoPro app users will see their app update upon install. For GoPro camera users, Quik features all of the capabilities of the previous GoPro app, plus so much more. Existing users' photos and videos will transfer from the old GoPro app to the new Quik app upon install and any cloud-based footage will remain accessible. Learn more about Quik on GoPro.com.
About GoPro, Inc.
GoPro helps the world capture and share itself in immersive and exciting ways.
For more information, visit www.gopro.com. Members of the press can access official brand and product images, logos and reviewer guides by visiting GoPro's press portal. GoPro customers can submit their photos, raw video clips and edits to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Learn more at www.gopro.com/awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog The Inside Line.
GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
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SOURCE GoPro, Inc.
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