GoPro Partners with SoftBank Group's SB C&S Corporation for Additional Distribution in Japan

Rhea-AI Summary

GoPro (NASDAQ: GPRO) announced a new distribution partnership with SoftBank Group's SB C&S in Japan. This agreement will enable SB C&S to sell GoPro cameras and accessories through its extensive retail network, which includes SoftBank stores and major consumer electronics retailers Yodobashi and Yamada. Customers in Japan will have improved access to GoPro's full range of products. Dean Jahnke, GoPro's Senior VP of Global Sales and Channel Marketing, highlighted the expansion of GoPro's retail presence and brand exposure in Japan. The partnership also includes new product displays and training for retailers to enhance the shopping experience for end customers.

Positive

• GoPro's partnership with SB C&S expands its distribution network in Japan.
• Greater access to GoPro's full range of products for Japanese customers.
• Enhanced brand exposure and in-store merchandising for GoPro in Japan.
• Increased retail presence through major electronics retailers Yodobashi and Yamada.

Negative

• None.

SAN MATEO, Calif., July 9, 2024 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced a new distribution partnership with SoftBank Group's SB C&S Corporation in Japan to sell GoPro products through one of the largest sales networks in the region. The deal enables SB C&S to provide its retail customers with the full range of GoPro cameras and accessories. Now, customers in Japan will have greater access to a wide selection of GoPro products, including the latest products and innovations.

"Through SB C&S, we're continuing the expansion of our global retail presence, ensuring that GoPro products are more widely available to customers in Japan and improving our in-store merchandising and brand exposure," said Dean Jahnke, GoPro's Senior Vice President of Global Sales and Channel Marketing.

SB C&S will distribute GoPro cameras and accessories to retail outlets across Japan, including their own directly managed SoftBank stores, plus two of Japan's largest consumer electronics retailers – Yodobashi and Yamada.

Under the new distribution agreement, SB C&S will provide select retailers with new GoPro product displays and offer training and support to help end customers shop for GoPro products.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. 

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal. 

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

 

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SOURCE GoPro, Inc.

FAQ

What new partnership did GoPro announce in July 2024?

GoPro announced a new distribution partnership with SoftBank Group's SB C&S in Japan.

How will the new GoPro partnership affect product availability in Japan?

The partnership will allow greater access to GoPro products through SB C&S's extensive retail network, including SoftBank stores, Yodobashi, and Yamada.

Who are the major retailers involved in GoPro's new distribution deal in Japan?

The major retailers involved are Yodobashi and Yamada, along with directly managed SoftBank stores.

What benefits does GoPro's partnership with SB C&S offer to customers?

Customers will have access to a wider selection of GoPro products, improved in-store merchandising, and enhanced brand exposure.

What additional support will SB C&S provide under the new agreement with GoPro?

SB C&S will offer new product displays and training to select retailers to help end customers shop for GoPro products.