GoPro Partners with MotoGP and MXGP FIM Motocross World Championship
GoPro (NASDAQ: GPRO) has announced exclusive partnerships with MotoGP and MXGP (FIM Motocross World Championship) to provide helmet-mounted camera coverage of races. The partnership will utilize HERO13 Black and HERO12 cameras to capture POV content from riders' perspectives.
As part of the agreement, GoPro will become a title sponsor of a Grand Prix in 2025. The collaboration includes integrated event activations, custom content with athletes and teams, and exclusive behind-the-scenes experiences across GoPro's digital platforms. The content will be featured across social media channels and broadcasts throughout the racing season.
MotoGP will specifically feature high-resolution helmet-mounted lap previews of each track, while MXGP will capture entire races from start to finish using the mounted cameras.
GoPro (NASDAQ: GPRO) ha annunciato partnership esclusive con MotoGP e MXGP (Campionato del Mondo di Motocross FIM) per fornire copertura delle gare tramite camere montate sui caschi. La collaborazione utilizzerà le camere HERO13 Black e HERO12 per catturare contenuti dal punto di vista dei corridori.
Come parte dell'accordo, GoPro diventerà sponsor principale di un Gran Premio nel 2025. La collaborazione includerà attivazioni integrate durante gli eventi, contenuti personalizzati con atleti e squadre, e esperienze esclusive dietro le quinte attraverso le piattaforme digitali di GoPro. I contenuti saranno pubblicati sui canali social e trasmessi durante tutta la stagione di corsa.
MotoGP presenterà specificamente anteprime delle piste montate su casco ad alta risoluzione, mentre MXGP catturerà l'intera gara dall'inizio alla fine con le camere montate.
GoPro (NASDAQ: GPRO) ha anunciado asociaciones exclusivas con MotoGP y MXGP (Campeonato del Mundo de Motocross FIM) para proporcionar cobertura de las carreras a través de cámaras montadas en los cascos. La colaboración utilizará las cámaras HERO13 Black y HERO12 para capturar contenido desde la perspectiva de los pilotos.
Como parte del acuerdo, GoPro se convertirá en patrocinador principal de un Gran Premio en 2025. La colaboración incluirá activaciones integradas en los eventos, contenido personalizado con atletas y equipos, y experiencias exclusivas detrás de escena a través de las plataformas digitales de GoPro. El contenido se presentará en los canales de redes sociales y se transmitirá a lo largo de toda la temporada de carreras.
MotoGP presentará específicamente avances de las pistas montadas en casco de alta resolución, mientras que MXGP capturará toda la carrera de principio a fin utilizando las cámaras montadas.
고프로 (NASDAQ: GPRO)는 MotoGP 및 MXGP (FIM 모터크로스 세계 챔피언십)와의 독점 파트너십을 발표하여 헬멧 장착 카메라로 경주를 촬영합니다. 이 파트너십은 HERO13 Black 및 HERO12 카메라를 사용하여 라이더의 시점에서 POV 콘텐츠를 캡처합니다.
계약의 일환으로 GoPro는 2025년 그랑프리의 타이틀 스폰서가 됩니다. 이 협업은 통합 이벤트 활성화, 선수 및 팀과의 맞춤형 콘텐츠, 그리고 GoPro의 디지털 플랫폼을 통한 독점적인 비하인드 씬 경험을 포함합니다. 콘텐츠는 소셜 미디어 채널과 경주 시즌 내내 방송됩니다.
MotoGP는 구체적으로 각 트랙에 대한 높은 해상도의 헬멧 장착 랩 미리보기를 제공하며, MXGP는 장착된 카메라를 사용하여 전체 경주를 처음부터 끝까지 캡처합니다.
GoPro (NASDAQ: GPRO) a annoncé des partenariats exclusifs avec MotoGP et MXGP (Championnat du Monde de Motocross FIM) pour fournir une couverture des courses grâce à des caméras montées sur des casques. Le partenariat utilisera les caméras HERO13 Black et HERO12 pour capturer du contenu POV depuis la perspective des coureurs.
Dans le cadre de l'accord, GoPro deviendra sponsor principal d'un Grand Prix en 2025. La collaboration inclut des activations d'événements intégrés, du contenu personnalisé avec des athlètes et des équipes, ainsi que des expériences exclusives en coulisses sur les plateformes numériques de GoPro. Le contenu sera présenté sur les réseaux sociaux et diffusé tout au long de la saison de course.
MotoGP mettra spécifiquement en avant des aperçus de tours montés sur casque en haute résolution pour chaque circuit, tandis que MXGP capturera l'intégralité des courses, du début à la fin, à l'aide des caméras montées.
GoPro (NASDAQ: GPRO) hat exklusive Partnerschaften mit MotoGP und MXGP (FIM Motocross-Weltmeisterschaft) angekündigt, um die Rennen mit kameramontierten Helmen abzudecken. Die Partnerschaft wird die HERO13 Black und HERO12 Kameras nutzen, um POV-Inhalte aus der Perspektive der Fahrer aufzunehmen.
Im Rahmen dieser Vereinbarung wird GoPro 2025 Titelsponsor eines Grand Prix werden. Die Zusammenarbeit umfasst integrierte Event-Aktivierungen, maßgeschneiderte Inhalte mit Athleten und Teams sowie exklusive Einblicke hinter die Kulissen auf GoPros digitalen Plattformen. Die Inhalte werden in sozialen Medien und in Übertragungen während der gesamten Rennsaison gezeigt.
MotoGP wird speziell hochauflösende Helmemt-Montage-Rundenansichten jeder Strecke präsentieren, während MXGP die gesamten Rennen von Anfang bis Ende mit den montierten Kameras aufzeichnen wird.
- Secured exclusive partnerships with two major racing series (MotoGP and MXGP)
- Obtained title sponsorship for a 2025 Grand Prix event
- Expanded content distribution through MotoGP and MXGP's social media and broadcast channels
- None.
Insights
This partnership announcement, while promising on the surface, requires careful scrutiny within GoPro's broader business context. With a market cap of
The deal's structure reveals both opportunities and limitations:
- Content Monetization Potential: While the partnerships will generate premium POV content, the revenue generation mechanism isn't clearly defined. Previous similar partnerships have shown direct financial impact.
- Product Showcase Strategy: The integration of HERO13 Black cameras in high-profile racing events provides valuable technical validation, particularly for stabilization technology in extreme conditions. However, the target audience overlap between motorsport viewers and potential GoPro customers may be narrower than optimal.
- Resource Allocation Concerns: Given GoPro's current market position, the investment in sports partnerships, including a Grand Prix title sponsorship, raises questions about resource allocation efficiency. The company might benefit more from focusing on core product development and direct-to-consumer initiatives.
The timing of this announcement, coupled with GoPro's current market valuation, suggests this is more of a marketing play than a transformative business partnership. While it may enhance brand visibility, the impact on financial performance is likely to be modest at best.
Helmet-Mounted GoPro Cameras to Showcase Racing from the Rider's Perspective and Deliver the Immersive POV Content Race Fans Crave
"Integrating GoPro cameras into MotoGP enhances our race content and brings our audience closer to the action," said Marc Saurina, Head of Global Commercial Partnerships at MotoGP. "GoPro's on-board lap previews allow fans to immerse themselves in the thrilling experience of motorcycle racing, exploring each track from the unique perspective of the rider."
Each series will feature GoPro content across their social media channels, in broadcasts, and throughout the race season:
- MotoGP: Fans will get new, incredibly high-resolution perspectives, including a helmet-mounted GoPro HERO13 Black lap preview of each track, and GoPro will be a title sponsor of a Grand Prix in 2025.
- MXGP (FIM Motocross World Championship): From the holeshot to the checkered flag, helmet-mounted GoPro HERO12 and HERO13 cameras will capture every race.
"We're excited to continue our partnership with MotoGP and MXGP, iconic racing series that understand the impact of helmet-mounted first-person content and the unparalleled immersive experience it brings to viewers," said Rick Loughery, GoPro's Vice President of Global Marketing and Communications. "Race fans want to see exactly what the riders experience—from every twisty chicane and huge jump—and only GoPro delivers all the adrenaline-fueled action."
The series will feature integrated activations at events, custom content collaborations with athletes and teams, and exclusive behind-the-scenes experiences shared across GoPro's digital platforms. Fans can look forward to immersive storytelling that brings them closer to their favorite sports and athletes, showcasing every heart-pounding jump, turn, and finish line triumph in stunning GoPro quality.
GoPro is the ultimate POV camera with the mounting versatility and ruggedness to capture unique perspectives and impossible angles. GoPro's Emmy® Award-winning HyperSmooth video stabilization and durable, waterproof design deliver immersive footage, even in the most challenging conditions.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
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SOURCE GoPro, Inc.
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