GoPro Packs More of Everything into New HERO9 Black
GoPro, Inc. (NASDAQ:GPRO) has launched the HERO9 Black camera, featuring a new sensor for 5K video and 20MP photos. Enhanced features include next-gen HyperSmooth 3.0 stabilization, a larger display, and improved battery life (30% more than HERO8). Priced at $449.99, subscribers can get it for $349.98 with a one-year subscription. Additionally, the company has rebranded its subscription service to GoPro. Notably, the HERO9 packaging is now plastic-free and comes with a travel case. GoPro also introduced the Max Lens Mod, enhancing creative capabilities. The camera is available globally now.
- HERO9 Black includes features like 5K video, 20MP photos, and improved battery performance.
- The camera's subscription price offers a $100 discount for current subscribers, enhancing customer loyalty.
- The rebranding of GoPro Plus to simply GoPro reflects its significance in user experience.
- Packaging innovation eliminates plastic, aligning with sustainability goals.
- None.
SAN MATEO, Calif., Sept. 16, 2020 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced its new camera, HERO9 Black—featuring "more everything"—including a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilization with in-camera horizon leveling, a new front-facing display, a larger rear display,
HERO9 Black is available globally for an MSRP of
GoPro also shared that it has updated the name of its GoPro Plus subscription offering to simply GoPro, reflecting how central the subscription service has become to the brand's product experience.
"HERO9 Black reflects our commitment to delivering what our customers have been asking for, including more value for their money," said Nicholas Woodman, GoPro's founder and CEO. "HERO9 Black is a beast of a product, and GoPro subscribers can get it for
GoPro has also eliminated plastic from HERO9 Black's packaging and added value by packaging the camera in a high-quality travel case that fits additional mounts and accessories.
"Reducing as much plastic as possible from our business is a priority for us," said Woodman. "We're excited to package HERO9 Black in a high-value travel case instead of traditional wasteful packaging, and we're committed to doing the same with the rest of our cameras by the end of 2021."
HERO9 Black Features:
- New Image Sensor
- Video: 5K30, 4K60, 2.7K120, 1440p120, 1080p240 and more
- Photo: 20MP
- New 1.4" front color display with live preview and status modes
- Larger 2.27" rear touch display with touch zoom
30% more battery life than HERO8 Black with improved cold weather performance- Removable, rechargeable battery
- HyperSmooth 3.0 with in-camera horizon leveling
- TimeWarp 3.0 featuring Real Speed and Half Speed
- 1080p Live Streaming
- 1080p Webcam mode
- Power Tools: HindSight, LiveBurst, Scheduled Capture and Duration Capture
- SuperPhoto + HDR Night lapse video
- RAW photos
- Digital lenses
- Voice control with 14 commands in 11 languages + 6 accents
- 3 microphones with advanced wind-noise reduction
- Stereo + RAW audio
- Larger speaker for improved audio playback
- Removable lens cover
- Built-in folding mounting fingers
- Rugged + waterproof to 33ft (10m)
- Compatible with Max Lens Mod, Light Mod, Display Mod and Media Mod for HERO9 Black
Introducing the All-New Max Lens Mod for HERO9 Black
The all-new Max Lens Mod (
HERO9 Black-compatible Mods also include the Media Mod for HERO9 Black (
Max Lens Mod will be available globally starting October 2020. The Media Mod for HERO9 Black and Display Mod will be available starting Sept. 16. The Light Mod is currently available on GoPro.com as well as at select retailers.
Subscribing to GoPro
The GoPro subscription service delivers the best value and end-to-end experience to GoPro users. GoPro subscribers benefit from no-questions-asked camera replacement; unlimited cloud storage of their GoPro photos and video at original quality; enhanced live streaming to GoPro.com with fewer restrictions than other live streaming services; up to
The GoPro subscription is available for
HERO9 Black Million Dollar Challenge
For the third year in a row, GoPro is challenging its users to create the launch highlight reel for its new flagship camera. Open exclusively to owners of HERO9 Black, the Million Dollar Challenge will award an equal share of
Beginning today, HERO9 Black users are invited to capture and submit their video clips for consideration to the HERO9 Black Million Dollar Challenge on GoPro.com/Awards. Submissions close on Friday, December 4.
Global Availability
HERO9 Black is on sale internationally starting today on GoPro.com and at select retailers around the world. The camera retails for
HERO9 Black joins GoPro MAX at
Visit GoPro.com to shop the 2020 GoPro Lineup. Learn more about HERO9 Black GoPro's blog The Inside Line.
About GoPro, Inc.
GoPro helps the world celebrate and share itself in immersive and exciting ways.
For more information, visit www.gopro.com. Members of the press can access official brand and product images, logos and reviewer guides by visiting GoPro's press portal. GoPro users can submit their photos, raw video clips and edits to GoPro Awards for a chance to be featured on GoPro's social channels and receive gear and cash awards. Learn more at www.gopro.com/awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog The Inside Line.
GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
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SOURCE GoPro, Inc.
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