GoPro Announces New $399 Price for the Award-Winning HERO11 Black
- GoPro lowers prices for its camera lineup, making them more accessible for everyone. The HERO11 Black is now priced at $399.99 and the HERO9 Black at $249.99.
- GoPro Subscription is now more affordable with introductory pricing of $24.99 for the first year.
- Subscribers will receive double the cash payout from GoPro Awards for featured photos and videos, with rewards of $500 for photos and $1,000 for videos.
- None.
Top-Rated HERO11 Black Mini, HERO10 Black, HERO9 Black MSRPs Also Drop
GoPro Doubles the GoPro Award Cash Prizes for Subscribers + Introduces Subscriber-Only Events
As part of its lower everyday pricing, GoPro.com will no longer offer camera discounts to shoppers who become GoPro Subscribers at the time of purchase. GoPro's lower everyday pricing is available to shoppers worldwide, regardless of whether or not they are a GoPro Subscriber. Existing GoPro Subscribers will still be able to purchase future GoPro cameras at a discount as a part of their existing GoPro Subscription benefits.
"Pandemic-related challenges forced us to raise prices, but now those pressures have eased and we're stoked to make the insane performance of today's GoPro more accessible for everyone," says GoPro CEO and Founder Nicholas Woodman.
GoPro is also making its very popular GoPro Subscription more accessible with introductory
- Unlimited cloud storage of your GoPro footage at source quality and resolution
- Automatic footage upload to the cloud from your GoPro camera while it's charging
- Automatic clearing of your camera's SD card once upload is complete
- Automatic highlight videos sent to your phone
- Premium manual and automatic editing tools in the GoPro Quik app
- Up to
50% off on mounts, accessories and lifestyle gear at GoPro.com $100 - Guaranteed damaged camera replacement
- Live streaming via GoPro.com
"With more than 2.36 million subscribers, the GoPro Subscription has proven to be a must-have solution for GoPro owners who want the convenience of a GoPro camera that auto-uploads footage to the cloud and then clears your SD card for you, sends automatic highlight videos to your phone and has full access to the powerful and fun editing tools in the GoPro Quik app. Throw in discounts at GoPro.com and no-questions-asked camera replacement, and you can see why the GoPro Subscription has grown so quickly," says Nicholas Woodman.
Additional GoPro subscriber benefits include special perks like GoPro's Subscriber Sessions—private, live virtual get-togethers hosted by GoPro pro athletes and content creators who share their personal stories, answer questions in a live Q&A and provide their tips and tricks for getting the most out of your GoPro. The inaugural Subscriber Session featured GoPro Snow athletes Jamie Anderson, Chris Benchetler and Ted Ligety, who shared their secrets for getting epic winter content. The next Subscriber Session is scheduled for June 15 and will feature GoPro creators sharing their tips on how to capture pro-looking footage of your summer adventures.
Also on tap for this summer, GoPro Subscribers will receive double the cash payout from GoPro Awards if their photo or video is used on GoPro's global social handles. The Double the Dollars GoPro Awards campaign, which will run from June 1 to Oct. 1, will reward selected subscribers with
Visit GoPro's news blog, The Current, for more information on the upcoming Subscriber Sessions as well as a new GoPro Awards summer challenge.
About GoPro, Inc. (NASDAQ: GPRO)
Founded in 2002, GoPro helps the world to capture and share itself in immersive and exciting ways.
For more information, visit GoPro.com. Open roles can be found on our careers page. Members of the press can access official logos and imagery on our press portal. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog, The Current.
GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in
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SOURCE GoPro, Inc.
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