Golden Grail Acquires Trevi Essence Water

Rhea-AI Summary

Golden Grail Technology (OTC: GOGY) announced its acquisition of Trevi Essence Water, a clean-label beverage brand, on December 8, 2021. The acquisition includes the brand's assets, intellectual property, and distribution channels from Barebrick Beverage Company. Trevi Essence Water is known for its natural fruit flavors and is sold in major supermarkets like Publix and Food City. Golden Grail aims to reconnect with past customers and expand the brand's distribution in 2022, leveraging its existing infrastructure and financial resources.

Positive

• Acquisition of established Trevi Essence Water brand enhances portfolio.
• Synergies expected from reestablishing customer connections and expanding distribution.
• Golden Grail has the infrastructure and financing for aggressive growth strategies.

Negative

• None.

WESTON, Fla., Dec. 8, 2021 /PRNewswire/ -- Golden Grail Technology (OTC: GOGY) announces their acquisition of Trevi Essence Water. Trevi Essence Water was sold in high end supermarkets and grocery chains such as Food City, Publix and Wayfield. Golden Grail entered into an agreement with Barebrick Beverage Company, Inc. to acquire Trevi Water Brand Assets and Intellectual Property, ie. formulas, distributor lists, trademarks, etc.

"The Trevi acquisition is another example, along with Spider Energy Drink, of how Golden Grail is committed to our mission of fiscally responsible investing in beverage brands. We identified and acquired another emerging brand that had already spent substantial capital on product and brand development, got it on shelves and established a consumer base. Now, we will focus on reconnecting past customers, approaching new direct-to-store distributors and grow the brand with responsible management. Golden Grail has the infrastructure, including the financing, to aggressively build out our beverage roll up strategy. 2022 will be a very exciting year for Golden Grail," Steven Hoffman, CEO, Golden Grail.

About Trevi Essence Water
Trevi is a true clean-label beverage with a superior flavor that stays TRUE TO THE FRUIT, with only two ingredients WATER & NATURAL FRUIT FLAVOR. It comes in 4 delicious flavors Mango Orange, Coconut Lime, Peach and Grapefruit. For more information visit www.DrinkTrevi.com

About Golden Grail
Golden Grail Technology (OTC: GOGY) is an evolving company with a strategic mission to advance a beverage portfolio comprised of already proven Ready-To-Drink brands. The Company identifies and acquires brands within emerging beverage categories that need fiscally responsible new management.  The Company then utilizes technology by applying their expertise, techniques and processes for the betterment of the economics of the Company and the advancement of the marketing and distribution of the beverages. The Companies recognizable portfolio of healthy functional beverages combined with industrious financial responsibility make Golden Grail a unique entity in the beverage industry.

For more information on Golden Grail, visit www.goldengrailbeverages.com.

Forward-Looking Statements:
This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.

Contact: EHeit@goldengrailbeverages.com

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SOURCE Golden Grail Technology Corp

FAQ

What are the details of Golden Grail's acquisition of Trevi Essence Water?

Golden Grail acquired Trevi Essence Water assets including formulas and trademarks from Barebrick Beverage Company, focusing on expanding market presence.

What is the strategic importance of acquiring Trevi Essence Water for GOGY?

The acquisition supports GOGY's strategy to build a diverse beverage portfolio and leverage existing distribution channels for growth.

When was the acquisition of Trevi Essence Water completed?

The acquisition was announced on December 8, 2021.

What are the expected impacts of the Trevi acquisition on GOGY's business?

The acquisition is expected to enhance GOGY's market reach and sales through the established Trevi brand and its consumer base.

How does Trevi Essence Water differ from other beverages in GOGY's portfolio?

Trevi Essence Water is a clean-label beverage with no artificial ingredients, focusing on natural fruit flavors, positioning it uniquely in GOGY's portfolio.