Gentex Announces Partnership With Simplenight to Expand Its Connected Car Offering

Rhea-AI Summary

Gentex Corporation (NASDAQ: GNTX) has partnered with Simplenight to enhance mobile capabilities for drivers and vehicle occupants. This collaboration aims to provide seamless access to personalized entertainment and lifestyle bookings, integrating with existing connected vehicle technologies. Simplenight’s platform will be incorporated into Gentex's HomeLink systems, enabling real-time bookings for various services. Gentex's CTO highlighted the synergy between both companies, emphasizing the growing demand for mobile commerce in transportation.

Positive

• Partnership with Simplenight enhances mobile functionality for drivers.
• Integration with HomeLink will improve user experience in connected vehicles.
• Focus on mobile commerce aligns with industry trends towards transactional vehicle features.

Negative

• None.

ZEELAND, Mich., Jan. 11, 2021 (GLOBE NEWSWIRE) -- Gentex Corporation (NASDAQ: GNTX) announced today that it is partnering with Simplenight to provide drivers and vehicle occupants with access to enhanced mobile capability for booking personalized entertainment and lifestyle experiences in addition to everyday purchases.

Gentex is a long-time supplier of electro-optical products for the global automotive, aerospace and fire protection industries. It is best known for suppling nearly every major automaker with connected-car technologies and advanced electronic features that optimize driver vision and enhance driving safety.

Simplenight delivers a customizable and robust platform that enables brands globally to offer real-time bookability across multiple categories such as dining, accommodations, attractions, events, gas, parking, shopping and more. The platform is unique in that it is designed to seamlessly integrate into automaker infotainment and navigation systems, as well as mobile applications and voice assistants.

Gentex plans to integrate Simplenight into its current and future connected vehicle technologies, including HomeLink, the automotive industry’s leading car-to-home automation system. HomeLink consists of vehicle-integrated buttons that can be programmed to operate a myriad of home automation devices. Gentex is currently integrating Simplenight into its HomeLink Connect app, which helps users program their HomeLink buttons and control cloud-based devices from their vehicles.

“The Simplenight platform is the perfect complement to our growing list of V2I and transactional vehicle features,” said Neil Boehm, Gentex’s chief technology officer. “Mobile commerce platforms are executing billions of transactions annually, which will only increase in the coming rideshare and autonomous age. Our goal is to work with Simplenight on creative ways to help our automaker customers offer a one-stop shopping, connected-car experience.”

“Gentex’s vision greatly aligns with ours,” said Simplenight Founder and CEO Mark Halberstein. “By working together, our technology solutions for automakers build customer loyalty, increase engagement, and grow revenue via our transactional models.”

About Simplenight
Simplenight is a global technology company building innovative enterprise solutions including customizable bookability, cloud-based distribution, dynamic packaging and merchandising. Simplenight delivers ancillary revenue and increased customer loyalty for its partners.

About Gentex
Founded in 1974, Gentex Corporation (NASDAQ: GNTX) is a supplier of automatic-dimming rearview mirrors and electronics to the automotive industry, dimmable aircraft windows for aviation markets, and fire protection products to the fire protection market. Visit the company website at www.gentex.com.

Gentex Media Contact
Craig Piersma
(616) 772-1590 x4316
craig.piersma@gentex.com

Gentex Investor Relations Contact
Josh O’Berski
(616) 772-1800 x5814
josh.oberski@gentex.com

Simplenight Media Contact
Daniel Domenighini
(503) 701-3011
danny@simplenight.com

FAQ

What is the significance of Gentex's partnership with Simplenight as announced on Jan 11, 2021?

The partnership aims to enhance mobile capabilities for drivers, allowing them to book entertainment and services directly from their vehicles.

How will Gentex integrate Simplenight's platform into its technologies?

Gentex plans to integrate Simplenight into its HomeLink systems for enhanced vehicle-to-infrastructure communication and mobile transactions.

What are the expected benefits of the Simplenight and Gentex collaboration?

The collaboration seeks to improve customer engagement, build loyalty, and grow revenue through enhanced mobile commerce features.

How does Gentex view mobile commerce trends in the automotive industry?

Gentex recognizes the increasing role of mobile commerce in rideshare and autonomous driving, positioning itself to offer advanced connected-car experiences.