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Greenlane Selected to Moderate Featured Session at SXSW Conference

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Greenlane Holdings, Inc. (NASDAQ: GNLN) will participate in SXSW’s Featured Session titled ‘Celebrities Redefining Cannabis Entrepreneurship.’ Moderated by Eric Hammond, the panel includes notable figures like Berner (CEO of Cookies), Al Harrington (Viola Brands), and Flo Storch (Koko Nuggz). The discussion will explore the evolving cannabis industry, addressing social and economic disparities and highlighting successful collaborations with influential entrepreneurs. Greenlane has been Berner's partner since 2019, working on initiatives like the VIBES rolling papers and Cookies-branded accessories.

Positive
  • Partnership with Berner since 2019 boosts brand visibility and credibility.
  • Engagement in influential industry events like SXSW enhances market presence.
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Eric Hammond, VP of Greenlane Brands, will moderate ‘Celebrities Redefining Cannabis Entrepreneurship,’ featuring panelists Berner, Al Harrington and Flo Storch

BOCA RATON, Fla., Feb. 26, 2021 (GLOBE NEWSWIRE) -- Greenlane Holdings, Inc. (“Greenlane”) (NASDAQ: GNLN), one of the largest global sellers of premium cannabis accessories and specialty vaporization products, today announced it will be participating in one of SXSW’s Featured Sessions, Celebrities Redefining Cannabis Entrepreneurship. The panel will be moderated by Eric Hammond, VP of Greenlane Brands, and features other notable business leaders including Berner, Founder & CEO of Cookies and VIBES™; Al Harrington, Founder & CEO of Viola Brands; and Flo Storch, Founder & CEO of Koko Nuggz.

The Featured Session will discuss the changing business and cultural landscape in the cannabis industry and how leading cannabis brands are actively challenging social and economic disparities by partnering with high-profile entrepreneurs and amplifying their unique stories. 

Greenlane has been Berner’s business partner since 2019, when they collaborated to release their global line of premium rolling papers, VIBES. Additionally, Greenlane is a manufacturer and distributor of Cookies-branded accessories as well as operator of Cookies’ groundbreaking retail concept in Barcelona, Spain. Berner is also an investor in Koko Nuggz, a popular line of cannabis-centric confectionary products based in California and founded by Flo Storch. Former NBA player and Viola Brands founder Al Harrington, will also feature on the panel, where he’ll discuss Viola and how it aims to create more professional opportunities for entrepreneurs of color in the cannabis industry.

“Greenlane is proud to facilitate such an important conversation about the future of cannabis culture and entrepreneurship with this esteemed group of visionary business leaders,” said Eric Hammond, VP of Greenlane Brands. “Berner, Al, and Flo have created some of the most engaging and refreshing brand experiences in the industry, and we look forward to sharing their insights with a global audience in March.”

For more information on SXSW’s virtual conference from March 16–20, 2021, please visit https://www.sxsw.com/attend/

About Greenlane Holdings, Inc.

Greenlane (NASDAQ: GNLN) is the leading global platform for the development and distribution of premium cannabis accessories and lifestyle products. The company operates as a powerful house of brands, third-party brand accelerator, and omni-channel distribution platform. Greenlane serves the global markets with an expansive customer base of more than 7,000 retail locations, including licensed cannabis businesses, smoke shops, and specialty retailers. As a pioneer in the cannabis space, Greenlane is the partner of choice for many of the industry’s leading brands, including PAX Labs, Storz & Bickel (Canopy-owned), Cookies, Grenco Science, and DaVinci. Greenlane also proudly owns and operates a diverse brand portfolio including packaging innovator Pollen Gear™, the K.Haring Glass Collection by Higher Standards, Marley Natural™, and VIBES™ rolling papers. Higher Standards, Greenlane’s flagship brand, offers both a high-end product line and immersive retail experience with groundbreaking stores in both New York City’s Chelsea Market and Malibu, California. Greenlane also owns and operates both Vapor.com and VapoShop.com, two industry-leading, direct-to-consumer e-commerce platforms in North America and Europe respectively. For additional information, please visit: https://gnln.com/.

Media Contact:
MATTIO Communications
Greenlane@mattio.com 

Investor Contact:
Rob Kelly
Investor Relations, MATTIO Communications
Greenlane@mattio.com 
1-416-992-4539 


FAQ

What is Greenlane Holdings' role in the SXSW event?

Greenlane Holdings will participate in the SXSW panel 'Celebrities Redefining Cannabis Entrepreneurship', discussing cannabis culture and entrepreneurship.

Who are the panelists featuring with Greenlane at SXSW?

The panel includes Berner (Cookies), Al Harrington (Viola Brands), and Flo Storch (Koko Nuggz).

When is the SXSW conference taking place?

The SXSW conference is scheduled for March 16–20, 2021.

What is the significance of Greenlane's partnership with Berner?

The partnership has led to the launch of the VIBES rolling papers and Cookies-branded accessories, enhancing Greenlane's product offerings.

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