Wayne Gretzky and Connor McDavid Star in Newest BetMGM Television Spot
BetMGM launched a new commercial featuring hockey legends Wayne Gretzky and Connor McDavid, coinciding with the upcoming NHL season. The humorous spot showcases the players' interactions, emphasizing BetMGM's app. Created by 72andSunny and directed by Peter Berg, the campaign promotes BetMGM's 'IT'S ON' initiative. McDavid joined as a brand ambassador in March, alongside Gretzky, who has been with BetMGM since June 2021. The BetMGM app focuses on responsible gaming education, integrating tools like GameSense for users.
- High-profile brand ambassadors Wayne Gretzky and Connor McDavid enhance brand visibility.
- The campaign aligns with the NHL season, potentially increasing user engagement during games.
- Focus on responsible gaming through tools like GameSense appeals to a responsible audience.
- None.
JERSEY CITY, N.J., Oct. 7, 2022 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, premiered its newest commercial campaign spot today bringing together two of hockey's iconic captains – Wayne Gretzky and Connor McDavid. The content debuted in advance of next week's start of the National Hockey League (NHL®) season.
The tongue-in-cheek spot features Gretzky as he stops by McDavid's on-ice practice session. The growing tension between McDavid's focus on perfecting his craft and Gretzky's excitement as he previews the BetMGM app comically builds throughout the spot. The campaign was created by 72andSunny New York and directed by Peter Berg, Executive Producer of Entourage and Ballers.
Click here to download & view videos/photos of commercial series (credit: BetMGM)
"It's incredible to showcase two of the greatest hockey players on-screen interacting with one another," said Raymond Doyle, VP of Brand, BetMGM. "We look forward to entertaining hockey fans during commercial breaks as two of the game's legends blend sports and entertainment and demonstrate the endless possibilities with BetMGM."
The TV spot, which will appear across broadcast, outdoor marketing, digital and social channels throughout the NHL season, is part of BetMGM's "IT'S ON" campaign, bringing viewers into the epic worlds of BetMGM's all-star list of brand ambassadors including Jamie Foxx, Barry Sanders, Kevin Garnett, Vanessa Hudgens and Jalen Rose, among others.
McDavid signed with BetMGM in March as one of the first active professional athletes from the four major professional sports leagues to become an ambassador for a sports betting operator, joining Gretzky who signed in June 2021.
The BetMGM app is available on both iOS and Android, as well as accessible via desktop. As BetMGM continues to expand into new markets, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM's mobile and desktop platforms, customers can directly access responsible gaming tools.
For more information on BetMGM, follow @BetMGM on Twitter.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the SEC. Forward-looking statements are based on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the future results of BetMGM. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
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SOURCE BetMGM
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